Cat Food in Vietnam
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Strong growth prospects for cat food as keeping cats becomes more popular
Wider retail distribution and social internet sites key to rising sales of cat food
Premiumisation set to remain a major trend in cat food
COMPETITIVE LANDSCAPE
Perfect Companion leads with the Me-O brand followed by Mars
Above-the-line advertising is minimal, placing limits on category growth potential
Companies compete using a variety of strategies with some focusing on dry cat food while others offer greater diversity
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 Distribution of Cat Food by Format: % Value 2015-2020
Table 13 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 14 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 15 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Pet care continues to register strong growth as perception of pet ownership evolves
New regulations on pet breeding and product labelling signal changing attitudes
Perfect Companion and Mars compete for pole position through widespread distribution and price promotions
Pet shops remains the outright leading channel as pet owners prefer to shop local
Further positive growth slated for pet care over the forecast period
MARKET INDICATORS
Table 17 Pet Populations 2015-2020
MARKET DATA
Table 18 Sales of Pet Food by Category: Volume 2015-2020
Table 19 Sales of Pet Care by Category: Value 2015-2020
Table 20 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 21 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Pet Food: % Value 2015-2019
Table 23 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 24 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 25 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 26 Distribution of Pet Care by Format: % Value 2015-2020
Table 27 Distribution of Pet Care by Format and Category: % Value 2020
Table 28 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 30 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 31 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources