Cat Food in Bulgaria
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Rising disposable incomes boost growth for wet cat food and cat treats, with the humanisation trend increasing occasions when owners treat their pets
Premium products that focus on a scientific approach to nutrition, increasingly perform well, while premium dry cat food boosts growth
Stray cats encourage sales of economy dry cat food, as pet owners and non-owners alike, feed stray cats in their area
COMPETITIVE LANDSCAPE
Modern supermarkets are key retailers for cat food, with private label offerings that challenge the growth of domestic economy players
Nestlé leads the competitive landscape, with Purina ONE performing well, boosting growth for the player through its scientifically researched recipe
Premium cat food players benefit from vet recommendations and compete through active social media campaigns 
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Rising disposable incomes, the humanisation trend and growing interest in high-quality, nutritious pet food drives growth in pet care
Humanisation influences trends in pet food, pet healthcare and pet accessories, as increasing premiumisation drives growth
Mars Inc and Nestlé Bulgaria lead, offering well-established brands, while Royal Canin Bulgaria benefits from the rising premiumisation and healthcare trends
Modern grocery retailers and e-commerce continue to grow, as pet owners enjoy the convenience and ease of these retailers
Forecast growth will be driven by a growing awareness of pet nutrition, increased disposable incomes and pet care players responding to consumer trends
MARKET INDICATORS
Table 18 Pet Populations 2015-2020
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources