TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKETS SCOPE 14
1.4 LIMITATIONS 14
1.5 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.2 SECONDARY DATA 17
2.3 KEY DATA FROM SECONDARY SOURCES 17
2.4 PRIMARY DATA 17
2.4.1 RESEARCH TECHNIQUES & DATA COLLECTION METHODS 18
2.4.2 PRIMARY PARTICIPANTS 18
2.5 FACTOR ANALYSIS 19
2.5.1 INTRODUCTION 19
2.5.2 VEHICLE PRODUCTION INCREASING IN DEVELOPING COUNTRIES 19
2.5.3 INFRASTRUCTURE: ROADWAYS 20
2.5.4 INCREASING URBANIZATION VS PASSENGER CAR PER THOUSAND PEOPLE 21
2.5.5 MOTOR VEHICLE CRASH DEATHS AMONG CHILDREN YOUNGER THAN 13 YEARS 22
2.5.6 INFLUENCE OF OTHER FACTORS 23
2.6 ASSUMPTIONS 24
3 STAKEHOLDERS 25
3.1 ORIGINAL EQUIPMENT MANUFACTURERS (OEM) 26
3.2 COMPONENT MANUFACTURERS 29
3.3 CONSUMERS 30
3.4 GOVERNMENT REGULATORY AUTHORITIES 31
4 PASSENGER SAFETY REGULATIONS, BY REGION 32
4.1 INTRODUCTION 32
4.2 NORTH AMERICA 33
4.2.1 U.S. (TILL 2015) 33
4.2.2 CANADA (TILL 2015) 38
4.2.3 MEXICO (TILL 2013) 39
4.3 EUROPE (TILL 2015) 41

4.4 ASIA-PACIFIC 44
4.4.1 INDIA (TILL 2017) 44
4.4.2 JAPAN (TILL 2015) 45
4.4.3 CHINA (TILL 2015) 46
4.5 REST OF THE WORLD (ROW) 47
4.5.1 BRAZIL (TILL 2014) 47
4.5.2 SOUTH AFRICA 48
5 PASSENGER SAFETY SYSTEMS, BY OCCUPANT TYPE 50
5.1 ADULT OCCUPANT 50
5.1.1 DRIVER SAFETY 50
5.1.1.1 Seat Belt 50
5.1.1.2 Airbag 50
5.1.1.3 Anti-Whiplash 50
5.1.2 PASSENGER SAFETY 51
5.1.2.1 Seat Belt 51
5.1.2.2 Airbag 51
5.2 PEDESTRIAN SAFETY 51
5.2.1 ACTIVE HOOD AND BUMPER 51
5.2.2 PEDESTRIAN PROTECTION AIRBAGS 52
5.3 CHILD SAFETY 52
5.3.1 SEATS 52
5.3.2 ISOFIX 52
5.4 SAFETY ASSISTANCE SYSTEMS 53
5.4.1 ELECTRONIC STABILITY CONTROL (ESC) 53
5.4.2 AUTONOMOUS EMERGENCY BRAKING (AEB) 53
5.4.3 ADAPTIVE CRUISE CONTROL (ACC) 53
5.4.4 VEHICLE TO VEHICLE (V2V) AND VEHICLE TO INFRASTRUCTURE (V2I) COMMUNICATIONS 54
5.4.5 BLIND SPOT DETECTION SYSTEM 54
5.4.6 LANE DEPARTURE WARNING SYSTEM 54
5.4.7 PARKING ASSISTANCE SYSTEM 55
5.4.8 HEADS-UP DISPLAY (HUD) 55
6 PASSENGER SAFETY SYSTEMS, BY APPLICATION 56
6.1 INTRODUCTION 56
6.2 MARKET OUTLOOK 57
6.2.1 MARKET DRIVERS 59
6.2.2 MARKET RESTRAINTS 60
6.2.3 MARKET CHALLENGES 60
6.3 ACTIVE SAFETY MARKET (2011–2014) 61
6.4 PASSIVE SAFETY MARKET (2011–2014) 65
7 IMPACT ANALYSIS OF SAFETY REGULATIONS FOR PASSENGER CARS 69
7.1 INTRODUCTION 69
7.2 IMPACT ON MARKET 70
7.2.1 ACTIVE SAFETY MARKET (2015–2020) 70
7.2.2 PASSIVE SAFETY MARKET (2015–2020) 73
7.3 IMPACT ON STAKEHOLDERS 77
7.3.1 IMPACT ON OEM & TIER – I 77
7.3.2 IMPACT ON CONSUMERS 78
7.3.3 IMPACT ON RELATIVE MARKETS 79
7.4 MATERIALS 80
8 PASSENGER SAFETY REGULATORY BODIES, BY REGION 82
8.1 NORTH AMERICA 82
8.1.1 NHTSA 82
8.1.2 TRANSPORT CANADA 83
8.2 SOUTH AMERICA 84
8.2.1 LATIN NCAP 84
8.3 EUROPE 85
8.3.1 EURO NCAP 85
8.4 ASIA-PACIFIC 86
8.4.1 ARAI (INDIA) 86
8.4.2 CHINA ASSOCIATION OF AUTOMOBILE MANUFACTURERS (CAAM) 86
8.4.3 C-NCAP 86
8.4.4 J–NCAP 86
9 COMPETITIVE LANDSCAPE 87
9.1 MARKET RANKINGS, PASSENGER SAFETY SYSTEMS MARKET 88
9.2 COMPETITIVE SITUATION & TRENDS 89
9.3 NEW PRODUCT LAUNCHES 91
9.4 EXPANSIONS 92
9.5 MERGERS & ACQUISITIONS 92
9.6 AGREEMENTS/JOINT VENTURES/PARTNERSHIPS 93
9.7 PRODUCT MAPPING 94
9.8 CUSTOMER MAPPING 94
9.9 BUYING CRITERIA 95
9.9.1 PRODUCT RELATED CRITERIA: 95
9.9.2 OTHER BUYING CRITERIA: 95

10 COMPANY PROFILES 96
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
10.1 INTRODUCTION 96
10.2 CONTINENTAL AG 97
10.3 TOYODA GOSEI CO., LTD. 100
10.4 DENSO CORPORATION 103
10.5 ROBERT BOSCH GMBH 106
10.6 DELPHI AUTOMOTIVE PLC 109
10.7 AUTOLIV INC 112
10.8 JOHNSON ELECTRIC HOLDINGS LIMITED 115
10.9 TAKATA 118
10.10 VALEO 121
10.11 ZF TRW AUTOMOTIVE HOLDINGS CORPORATION 123
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
11 APPENDIX 126
11.1 INSIGHTS FROM INDUSTRY EXPERTS 126
11.2 DISCUSSION GUIDE 126
11.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 129
11.4 AVAILABLE CUSTOMIZATIONS 129
11.4.1 REGIONAL ANALYSIS 129
11.4.2 COMPANY INFORMATION 129
11.5 RELATED REPORTS 130
LIST OF TABLES

TABLE 1 OEM SAFETY FEATURES MAPPING 26
TABLE 2 AUTOMOTIVE SAFETY REGULATORY AUTHORITY/AUTOMOTIVE ASSOCIATIONS 31
TABLE 3 U.S. PASSENGER SAFETY REGULATIONS 34
TABLE 4 CANADIAN PASSENGER SAFETY REGULATIONS 38
TABLE 5 MEXICAN PASSENGER SAFETY REGULATIONS 39
TABLE 6 EUROPEAN UNION REGULATIONS 42
TABLE 7 TERMINOLOGIES FOR THE REGULATIONS 44
TABLE 8 INDIAN PASSENGER SAFETY REGULATIONS 44
TABLE 9 JAPANESE PASSENGER SAFETY REGULATIONS 45
TABLE 10 CHINESE PASSENGER SAFETY REGULATIONS 46
TABLE 11 BRAZILIAN PASSENGER SAFETY REGULATIONS 47
TABLE 12 SOUTH AFRICAN PASSENGER SAFETY REGULATIONS 48
TABLE 13 AUTOMOTIVE SAFETY SYSTEMS TECHNOLOGY & DESCRIPTION 56
TABLE 14 ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE, 2011–2014 (USD MILLION) 61
TABLE 15 ASIA-PACIFIC: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 62
TABLE 16 EUROPE: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 63
TABLE 17 NORTH AMERICA: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 63
TABLE 18 ROW: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 64
TABLE 19 PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 65
TABLE 20 ASIA-PACIFIC: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 66
TABLE 21 EUROPE: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 67
TABLE 22 NORTH AMERICA: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 67
TABLE 23 ROW: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2011–2014 (USD MILLION) 68
TABLE 24 MAJOR UPCOMING LEGISLATION FOR SAFETY SYSTEMS 69
TABLE 25 ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE, 2015–2020 (USD BILLION) 71
TABLE 26 ASIA-PACIFIC: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 71
TABLE 27 EUROPE: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 72
TABLE 28 NORTH AMERICA: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 72
TABLE 29 ROW: ACTIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 73
TABLE 30 PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE, 2015–2020 (USD BILLION) 74
TABLE 31 ASIA-PACIFIC: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 75
TABLE 32 EUROPE: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 75
TABLE 33 NORTH AMERICA: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 76
TABLE 34 ROW: PASSIVE SAFETY SYSTEMS MARKET, BY SYSTEM TYPE,
2015–2020 (USD MILLION) 76
TABLE 35 NEW PRODUCT LAUNCHES, 2010–2015 91
TABLE 36 EXPANSIONS, 2010–2015 92
TABLE 37 MERGERS & ACQUISITIONS, 2010–2015 92
TABLE 38 AGREEMENTS/JOINT VENTURES /PARTNERSHIPS , 2010–2015 93
TABLE 39 CUSTOMER MAPPING 94
LIST OF FIGURES

FIGURE 1 PASSENGER DEATH RATE IN ROAD ACCIDENTS PER 1,00,000 PEOPLE,
BY COUNTRY 13
FIGURE 2 PASSENGER SAFETY REGULATIONS & SYSTEMS: MARKETS COVERED 14
FIGURE 3 RESEARCH DESIGN 15
FIGURE 4 RESEARCH METHODOLOGY MODEL 16
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY STAKEHOLDER TYPE, DESIGNATION,
& REGION ( IN PROGRESS) 18
FIGURE 6 VEHICLE PRODUCTION, 2010–2014 19
FIGURE 7 ROAD NETWORK VS. TOTAL VEHICLE SALES 2012 & 2013 20
FIGURE 8 PASSENGER CARS PER CAPITA VS URBAN POPULATION (%), BY COUNTRY,
2010–2011 21
FIGURE 9 DECLINING CHILD MORTALITY IN MOTOR VEHICLE CRASHES IN THE U.S.
(2005–2013) 22
FIGURE 10 INDUSTRY-SPECIFIC MICRO & MACRO FACTOR ANALYSIS 23
FIGURE 11 STAKEHOLDERS IN THE AUTOMOTIVE PASSENGER SAFETY MARKET 25
FIGURE 12 SUBMARKETS FOR SAFETY SYSTEMS 28
FIGURE 13 REASONS FOR VEHICLE ACCIDENTS 30
FIGURE 14 EVOLUTION OF NHTSA REGULATIONS 33
FIGURE 15 EUROPEAN REGULATION TIMELINE 41
FIGURE 16 OVERVIEW OF SAFETY REGULATIONS, BY COUNTRY 2013 58
FIGURE 17 MAJOR DRIVERS FOR PASSENGER SAFETY REGULATIONS 59
FIGURE 18 ESC SYSTEMS TO ACCOUNT FOR THE LARGEST SHARE, BY VALUE, 2011 & 2014 61
FIGURE 19 AIRBAG SYSTEMS TO ACCOUNT FOR THE LARGEST SHARE, BY VALUE,
2011 & 2014 65
FIGURE 20 EUROPE: AIRBAG SYSTEMS OCCUPIED THE LARGEST SHARE, BY VALUE, 2014 66
FIGURE 21 EFFECT OF REGULATIONS ON SAFETY SYSTEM INSTALLATION RATE IN EUROPE, RUSSIA, BRAZIL, & INDIA, 2013–2020 69
FIGURE 22 ESC SYSTEM PROJECTED TO HAVE HIGH DEMAND, BY 2020 70
FIGURE 23 AIRBAG SYSTEM PROJECTED TO HAVE THE LARGEST SHARE, BY VALUE,
2015–2020 74
FIGURE 24 IMPACT OF REGULATIONS ON OEM & TIER-1 MANUFACTURER 77
FIGURE 25 IMPACT OF REGULATIONS ON CONSUMERS 78
FIGURE 26 FATAL CRASHES IN THE U.S. 82
FIGURE 27 EXPANSION WAS THE KEY GROWTH STRATEGY DURING THE PAST THREE YEARS. 87
FIGURE 28 PASSENGER SAFETY SYSTEM COMPETITORS RANKING, 2015 88
FIGURE 29 MARKET EVALUATION FRAMEWORK: EXPANSIONS WAS THE KEY GROWTH STRATEGY IN THE PASSENGER SAFETY SYSTEMS MARKET 2012–2015 89
FIGURE 30 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES & EXPANSIONS WERE KEY STRATEGIES 90
FIGURE 31 REGION-WISE REVENUE MIX OF FIVE MARKET PLAYERS 96
FIGURE 32 CONTINENTAL AG: BUSINESS OVERVIEW 97
FIGURE 33 SWOT ANALYSIS: CONTINENTAL AG 99
FIGURE 34 TOYODA GOSEI CO., LTD.: COMPANY SNAPSHOT 100
FIGURE 35 SWOT ANALYSIS: TOYODA GOSEI CO., LTD. 102
FIGURE 36 DENSO CORPORATION: COMPANY SNAPSHOT 103
FIGURE 37 DENSO CORPORATION: SWOT ANALYSIS 105
FIGURE 38 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 106
FIGURE 39 ROBERT BOSCH GMBH: SWOT ANALYSIS 108
FIGURE 40 DELPHI AUTOMOTIVE PLC : COMPANY SNAPSHOT 109
FIGURE 41 DELPHI AUTOMOTIVE PLC: SWOT ANALYSIS 111
FIGURE 42 AUTOLIV INC.: COMPANY SNAPSHOT 112
FIGURE 43 JOHNSON ELECTRIC HOLDINGS LIMITED. : COMPANY SNAPSHOT 115
FIGURE 44 TAKATA : COMPANY SNAPSHOT 118
FIGURE 45 VALEO: COMPANY SNAPSHOT 121
FIGURE 46 ZF TRW AUTOMOTIVE HOLDINGS CORP.: BUSINESS OVERVIEW 123