1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 16
1.3.3 Methodology 18

2 USING THE DATA 19

3 CITY SEGMENTS RANKED BY MARKET SIZE 20
3.1 Top 15 Markets 20
3.2 Markets 16 to 30 21
3.3 Remaining Cities by Market Rank 22

4 CITY SEGMENTS IN ALPHABETICAL ORDER 193
4.1 A: from Aalborg to Azul 193
4.2 B: from Babahoyo to Byumba Town 206
4.3 C: from Caaguazu to Czestochowa 221
4.4 D: from Da Lat to Dzuunmod 233
4.5 E: from Ebebiyin to Estelí 239
4.6 F: from Facatativá to Fuzhou 243
4.7 G: from Gabes to Gyumri 246
4.8 H: from Ha Long (Hong Gai) to Hyesan 253
4.9 I: from Ialta (Yalta) to Izmit 259
4.10 J: from Jabalpur to Jyvaskyla 263
4.11 K: from Kabankalan to Kyzylorda 267
4.12 L: from La Banda to Lysychans'k 281
4.13 M: from Ma`arrat an Nu`man to Mzuzu 289
4.14 N: from Naberezhnye Tchelny to Nzerekore 304
4.15 O: from Oakville to Ozamis City 312
4.16 P: from Pabna to Pyongyang 316
4.17 Q: from Qaemshahr to Quito 326
4.18 R: from Ra'annana to Rzeszów 328
4.19 S: from Saanich to Szombathely 333
4.20 T: from Tabaco to Tyumen 352
4.21 U: from Uberaba to Uzhhorod 364
4.22 V: from Vacoas-Phoenix to Vung Tau 366
4.23 W: from Wa to Wuxi 371
4.24 X: from Xai-Xai to Xuzhou 373
4.25 Y: from Yakutsk to Yozgat 374
4.26 Z: from Zaanstad to Zwolle 376

5 CITY SEGMENTS RANKED BY COUNTRY 379
5.1 Afghanistan 379
5.2 Albania 379
5.3 Algeria 380
5.4 American Samoa 381
5.5 Andorra 381
5.6 Angola 381
5.7 Antigua and Barbuda 382
5.8 Argentina 383
5.9 Armenia 386
5.10 Aruba 386
5.11 Australia 387
5.12 Austria 388
5.13 Azerbaijan 388
5.14 Bahrain 389
5.15 Bangladesh 390
5.16 Barbados 391
5.17 Belarus 391
5.18 Belgium 392
5.19 Belize 392
5.20 Benin 393
5.21 Bermuda 393
5.22 Bhutan 393
5.23 Bolivia 394
5.24 Bosnia and Herzegovina 394
5.25 Botswana 395
5.26 Brazil 396
5.27 Brunei 398
5.28 Bulgaria 399
5.29 Burkina Faso 399
5.30 Burma 400
5.31 Burundi 400
5.32 Cambodia 400
5.33 Cameroon 401
5.34 Canada 402
5.35 Cape Verde 403
5.36 Central African Republic 403
5.37 Chad 404
5.38 Chile 405
5.39 China 406
5.40 Christmas Island 407
5.41 Colombia 408
5.42 Comoros 409
5.43 Congo (formerly Zaire) 410
5.44 Cook Islands 410
5.45 Costa Rica 411
5.46 Cote d'Ivoire 411
5.47 Croatia 411
5.48 Cuba 412
5.49 Cyprus 412
5.50 Czech Republic 413
5.51 Denmark 414
5.52 Djibouti 414
5.53 Dominica 414
5.54 Dominican Republic 415
5.55 Ecuador 416
5.56 Egypt 417
5.57 El Salvador 418
5.58 Equatorial Guinea 418
5.59 Eritrea 418
5.60 Estonia 419
5.61 Ethiopia 419
5.62 Fiji 419
5.63 Finland 420
5.64 France 421
5.65 French Polynesia 422
5.66 Gabon 422
5.67 Georgia 422
5.68 Germany 423
5.69 Ghana 424
5.70 Greece 425
5.71 Greenland 426
5.72 Grenada 426
5.73 Guam 426
5.74 Guatemala 427
5.75 Guinea 427
5.76 Guinea-Bissau 428
5.77 Guyana 428
5.78 Haiti 428
5.79 Honduras 429
5.80 Hong Kong 429
5.81 Hungary 430
5.82 Iceland 430
5.83 India 431
5.84 Indonesia 432
5.85 Iran 434
5.86 Iraq 436
5.87 Ireland 436
5.88 Israel 437
5.89 Italy 438
5.90 Jamaica 439
5.91 Japan 440
5.92 Jordan 442
5.93 Kazakhstan 443
5.94 Kenya 444
5.95 Kiribati 444
5.96 Kosovo 445
5.97 Kuwait 445
5.98 Kyrgyzstan 446
5.99 Laos 446
5.100 Latvia 446
5.101 Lebanon 447
5.102 Lesotho 447
5.103 Liberia 448
5.104 Libya 448
5.105 Liechtenstein 448
5.106 Lithuania 449
5.107 Luxembourg 449
5.108 Macau 449
5.109 Macedonia 450
5.110 Madagascar 450
5.111 Malawi 450
5.112 Malaysia 451
5.113 Maldives 451
5.114 Mali 452
5.115 Malta 452
5.116 Marshall Islands 452
5.117 Mauritania 453
5.118 Mauritius 453
5.119 Mexico 454
5.120 Micronesia Federation 455
5.121 Moldova 455
5.122 Monaco 455
5.123 Mongolia 456
5.124 Montenegro 456
5.125 Morocco 457
5.126 Mozambique 458
5.127 Namibia 458
5.128 Nauru 459
5.129 Nepal 459
5.130 New Caledonia 459
5.131 New Zealand 460
5.132 Nicaragua 460
5.133 Niger 461
5.134 Nigeria 462
5.135 Niue 463
5.136 Norfolk Island 463
5.137 North Korea 464
5.138 North Sudan 465
5.139 Norway 465
5.140 Oman 466
5.141 Pakistan 467
5.142 Palau 468
5.143 Palestine 469
5.144 Panama 469
5.145 Papua New Guinea 469
5.146 Paraguay 470
5.147 Peru 470
5.148 Philippines 471
5.149 Poland 475
5.150 Portugal 476
5.151 Puerto Rico 476
5.152 Qatar 477
5.153 Republic of Congo 477
5.154 Romania 478
5.155 Russia 479
5.156 Rwanda 481
5.157 San Marino 481
5.158 Sao Tome E Principe 481
5.159 Saudi Arabia 482
5.160 Senegal 482
5.161 Serbia 483
5.162 Seychelles 483
5.163 Sierra Leone 483
5.164 Singapore 484
5.165 Slovakia 484
5.166 Slovenia 484
5.167 Solomon Islands 485
5.168 Somalia 485
5.169 South Africa 486
5.170 South Korea 487
5.171 South Sudan 488
5.172 Spain 489
5.173 Sri Lanka 490
5.174 St. Kitts and Nevis 491
5.175 St. Lucia 491
5.176 St. Vincent and the Grenadines 491
5.177 Suriname 491
5.178 Swaziland 492
5.179 Sweden 492
5.180 Switzerland 493
5.181 Syrian Arab Republic 494
5.182 Taiwan 495
5.183 Tajikistan 495
5.184 Tanzania 496
5.185 Thailand 496
5.186 The Bahamas 497
5.187 The British Virgin Islands 497
5.188 The Cayman Islands 497
5.189 The Falkland Islands 497
5.190 The Gambia 498
5.191 The Netherlands 499
5.192 The Northern Mariana Island 500
5.193 The U.S. Virgin Islands 500
5.194 The United Arab Emirates 500
5.195 The United Kingdom 501
5.196 The United States 502
5.197 Timor - Leste, Democratic Republic of 503
5.198 Togo 503
5.199 Tonga 503
5.200 Trinidad and Tobago 504
5.201 Tunisia 504
5.202 Turkey 505
5.203 Turkmenistan 507
5.204 Tuvalu 507
5.205 Uganda 508
5.206 Ukraine 509
5.207 Uruguay 511
5.208 Uzbekistan 512
5.209 Vanuatu 512
5.210 Venezuela 513
5.211 Vietnam 514
5.212 Wallis and Futuna 514
5.213 Western Sahara 514
5.214 Western Samoa 515
5.215 Yemen 515
5.216 Zambia 515
5.217 Zimbabwe 516

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 517
6.1 Disclaimers & Safe Harbor 517
6.2 ICON Group International, Inc. User Agreement Provisions 518