1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 16
1.2.3.3 Step 3. Filling in Missing Values 16
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 17
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 17
1.2.3.6 Step 6. Aggregation and Benchmarking 17
1.3 Frequently Asked Questions (FAQ) 18
1.3.1 Category Definition 18
1.3.2 Units 18
1.3.3 Methodology 19

2 USING THE DATA 21

3 CITY SEGMENTS RANKED BY MARKET SIZE 22
3.1 Top 15 Markets 22
3.2 Markets 16 to 30 23
3.3 Remaining Cities by Market Rank 24

4 CITY SEGMENTS IN ALPHABETICAL ORDER 195
4.1 A: from Aalborg to Azul 195
4.2 B: from Babahoyo to Byumba Town 208
4.3 C: from Caaguazu to Czestochowa 223
4.4 D: from Da Lat to Dzuunmod 235
4.5 E: from Ebebiyin to Estelí 242
4.6 F: from Facatativá to Fuzhou 246
4.7 G: from Gabes to Gyumri 249
4.8 H: from Ha Long (Hong Gai) to Hyesan 256
4.9 I: from Ialta (Yalta) to Izmit 262
4.10 J: from Jabalpur to Jyvaskyla 266
4.11 K: from Kabankalan to Kyzylorda 270
4.12 L: from La Banda to Lysychans'k 284
4.13 M: from Ma`arrat an Nu`man to Mzuzu 292
4.14 N: from Naberezhnye Tchelny to Nzerekore 307
4.15 O: from Oakville to Ozamis City 315
4.16 P: from Pabna to Pyongyang 320
4.17 Q: from Qaemshahr to Quito 330
4.18 R: from Ra'annana to Rzeszów 332
4.19 S: from Saanich to Szombathely 337
4.20 T: from Tabaco to Tyumen 356
4.21 U: from Uberaba to Uzhhorod 368
4.22 V: from Vacoas-Phoenix to Vung Tau 370
4.23 W: from Wa to Wuxi 375
4.24 X: from Xai-Xai to Xuzhou 377
4.25 Y: from Yakutsk to Yozgat 378
4.26 Z: from Zaanstad to Zwolle 380

5 CITY SEGMENTS RANKED BY COUNTRY 383
5.1 Afghanistan 383
5.2 Albania 383
5.3 Algeria 384
5.4 American Samoa 385
5.5 Andorra 385
5.6 Angola 385
5.7 Antigua and Barbuda 386
5.8 Argentina 387
5.9 Armenia 390
5.10 Aruba 390
5.11 Australia 391
5.12 Austria 392
5.13 Azerbaijan 392
5.14 Bahrain 393
5.15 Bangladesh 394
5.16 Barbados 395
5.17 Belarus 395
5.18 Belgium 396
5.19 Belize 396
5.20 Benin 397
5.21 Bermuda 397
5.22 Bhutan 397
5.23 Bolivia 398
5.24 Bosnia and Herzegovina 398
5.25 Botswana 399
5.26 Brazil 400
5.27 Brunei 402
5.28 Bulgaria 403
5.29 Burkina Faso 403
5.30 Burma 404
5.31 Burundi 404
5.32 Cambodia 404
5.33 Cameroon 405
5.34 Canada 406
5.35 Cape Verde 407
5.36 Central African Republic 408
5.37 Chad 408
5.38 Chile 409
5.39 China 410
5.40 Christmas Island 411
5.41 Colombia 412
5.42 Comoros 413
5.43 Congo (formerly Zaire) 414
5.44 Cook Islands 414
5.45 Costa Rica 415
5.46 Cote d'Ivoire 415
5.47 Croatia 415
5.48 Cuba 416
5.49 Cyprus 416
5.50 Czech Republic 417
5.51 Denmark 418
5.52 Djibouti 418
5.53 Dominica 418
5.54 Dominican Republic 419
5.55 Ecuador 420
5.56 Egypt 421
5.57 El Salvador 422
5.58 Equatorial Guinea 422
5.59 Eritrea 422
5.60 Estonia 423
5.61 Ethiopia 423
5.62 Fiji 424
5.63 Finland 424
5.64 France 425
5.65 French Polynesia 426
5.66 Gabon 426
5.67 Georgia 426
5.68 Germany 427
5.69 Ghana 428
5.70 Greece 429
5.71 Greenland 430
5.72 Grenada 430
5.73 Guam 430
5.74 Guatemala 431
5.75 Guinea 431
5.76 Guinea-Bissau 432
5.77 Guyana 432
5.78 Haiti 433
5.79 Honduras 433
5.80 Hong Kong 434
5.81 Hungary 434
5.82 Iceland 435
5.83 India 436
5.84 Indonesia 438
5.85 Iran 440
5.86 Iraq 442
5.87 Ireland 443
5.88 Israel 443
5.89 Italy 444
5.90 Jamaica 445
5.91 Japan 446
5.92 Jordan 448
5.93 Kazakhstan 449
5.94 Kenya 450
5.95 Kiribati 450
5.96 Kosovo 451
5.97 Kuwait 451
5.98 Kyrgyzstan 452
5.99 Laos 452
5.100 Latvia 453
5.101 Lebanon 453
5.102 Lesotho 454
5.103 Liberia 454
5.104 Libya 455
5.105 Liechtenstein 455
5.106 Lithuania 455
5.107 Luxembourg 456
5.108 Macau 456
5.109 Macedonia 456
5.110 Madagascar 457
5.111 Malawi 457
5.112 Malaysia 458
5.113 Maldives 458
5.114 Mali 459
5.115 Malta 459
5.116 Marshall Islands 459
5.117 Mauritania 460
5.118 Mauritius 460
5.119 Mexico 461
5.120 Micronesia Federation 462
5.121 Moldova 462
5.122 Monaco 462
5.123 Mongolia 463
5.124 Montenegro 463
5.125 Morocco 464
5.126 Mozambique 465
5.127 Namibia 465
5.128 Nauru 466
5.129 Nepal 466
5.130 New Caledonia 466
5.131 New Zealand 467
5.132 Nicaragua 467
5.133 Niger 468
5.134 Nigeria 469
5.135 Niue 470
5.136 Norfolk Island 470
5.137 North Korea 471
5.138 North Sudan 472
5.139 Norway 472
5.140 Oman 473
5.141 Pakistan 474
5.142 Palau 475
5.143 Palestine 476
5.144 Panama 476
5.145 Papua New Guinea 476
5.146 Paraguay 477
5.147 Peru 478
5.148 Philippines 479
5.149 Poland 483
5.150 Portugal 484
5.151 Puerto Rico 484
5.152 Qatar 485
5.153 Republic of Congo 485
5.154 Romania 486
5.155 Russia 487
5.156 Rwanda 489
5.157 San Marino 489
5.158 Sao Tome E Principe 489
5.159 Saudi Arabia 490
5.160 Senegal 490
5.161 Serbia 491
5.162 Seychelles 491
5.163 Sierra Leone 491
5.164 Singapore 492
5.165 Slovakia 492
5.166 Slovenia 492
5.167 Solomon Islands 493
5.168 Somalia 493
5.169 South Africa 494
5.170 South Korea 495
5.171 South Sudan 496
5.172 Spain 497
5.173 Sri Lanka 498
5.174 St. Kitts and Nevis 499
5.175 St. Lucia 499
5.176 St. Vincent and the Grenadines 499
5.177 Suriname 499
5.178 Swaziland 500
5.179 Sweden 500
5.180 Switzerland 501
5.181 Syrian Arab Republic 502
5.182 Taiwan 503
5.183 Tajikistan 503
5.184 Tanzania 504
5.185 Thailand 504
5.186 The Bahamas 505
5.187 The British Virgin Islands 505
5.188 The Cayman Islands 505
5.189 The Falkland Islands 505
5.190 The Gambia 506
5.191 The Netherlands 507
5.192 The Northern Mariana Island 508
5.193 The U.S. Virgin Islands 508
5.194 The United Arab Emirates 508
5.195 The United Kingdom 509
5.196 The United States 510
5.197 Timor - Leste, Democratic Republic of 511
5.198 Togo 511
5.199 Tonga 511
5.200 Trinidad and Tobago 512
5.201 Tunisia 512
5.202 Turkey 513
5.203 Turkmenistan 515
5.204 Tuvalu 516
5.205 Uganda 516
5.206 Ukraine 517
5.207 Uruguay 519
5.208 Uzbekistan 520
5.209 Vanuatu 520
5.210 Venezuela 521
5.211 Vietnam 522
5.212 Wallis and Futuna 522
5.213 Western Sahara 522
5.214 Western Samoa 523
5.215 Yemen 523
5.216 Zambia 523
5.217 Zimbabwe 524

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 525
6.1 Disclaimers & Safe Harbor 525
6.2 ICON Group International, Inc. User Agreement Provisions 526