I. INTRODUCTION
Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS
Alcohol & Wine Industry Structure
Market Size
Major Producer Facility Locations and Output
Market Share of Key Producers
Labor Costs
Potential Entrants
Major Distributors
Major Foreign Investments
Technology Development

IV. ALCOHOL & WINE PRODUCTION AND DEMAND
Overview
Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun
Xiangquan
Zhongzi
Others
Chinese Style Red Alcohol & Wine
Zhangyu
Greatwall
Dynasty
Weilong
Others
Foreign Alcohol & Wine and Alcohol
Whisky
Cognec
Gin
Rum
Tequila
Brandy
Others
Alcohol & Wine and Alcohol Imports and Exports
Pricing Trends

V. ALCOHOL & WINE CONSUMPTION BY MARKET
Alcohol & Wine Markets Outlook Overview
Government Packaging Regulations
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market
Retails
Retail Market Outlook
Alcohol & Wine Demand in Retail Markets
Restaurants
Retardant Market Outlook
Alcohol & Wine Demand in Restaurants

VI. MARKETING STRATEGIES
Distribution System in China
China's Distribution System
Alcohol & Wine Distribution Channels
Transportation and Freight Infrastructure
Communications
China's Market Entry
Licensing
Franchising
E-commerce
Trading Companies and Local Agents
Representative Offices and Chinese Subsidiaries
Wholly Foreign Owned Enterprises

VII. ALCOHOL & WINE PRODUCER DIRECTORY
Alcohol & Wine Producer Profiles
Distributors
Major Supermarkets
Trading Companies
Research Institutions and Associations

LIST OF TABLES
I. INTRODUCTION
Economic Outlook Summary
Alcohol & Wine Supply and Demand Summary

II. BUSINESS ENVIRONMENT
Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China? Exports to its Leading Trade Partners
Key Commodity Imports into China
China? Imports from Its Leading Trade Partners

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS
Major Producer Facility Locations and Output
Market Share of Key Producers
Major Distributors
Major Foreign Investments

IV. ALCOHOL & WINE PRODUCTION AND DEMAND
Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun
Xiangquan
Zhongzi
Others
Chinese Style Red Alcohol & Wine
Zhangyu
Greatwall
Dynasty
Weilong
Others
Foreign Alcohol & Wine and Alcohol
Whisky
Cognec
Gin
Rum
Tequila
Brandy
Others
Alcohol & Wine and Alcohol Imports and Exports

V. ALCOHOL & WINE CONSUMPTION BY MARKET
Total Alcohol & Wine Consumption by Market
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market
Retail Market Outlook
Alcohol & Wine Demand in Retail Markets
Retardant Market Outlook
Alcohol & Wine Demand in Restaurants

LIST OF CHARTS
Alcohol & Wine Production and Demand Summary
China's GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans
China? Imports and Exports
Key Commodity Exports from China
Key Commodity Imports into China
Alcohol & Wine Output in China
Alcohol & Wine Production and Demand
Alcohol & Wine Exports and Imports
Alcohol & Wine Demand by Market