Beer in Finland
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Players in beer continue fighting against decline volume sales in 2019, as the landscape faces maturity
Craft beer, free-from and low-alcohol beer remain key trends in 2019, with non-alcoholic beer recording the highest volume growth
Players focus on innovation and sustainability in 2019, as the competition from craft breweries grows
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2019
Table 1 Number of Breweries 2014-2019
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2014-2019
Table 3 Sales of Beer by Category: Total Value 2014-2019
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Alcoholic drinks records a decline in volume growth in 2019, however, non-alcoholic options grow popular, and craft and premium options rise
Sinebrychoff Oy Ab leads the competitive landscape in 2019, as players focus on seasonal offerings and eco-friendly positioning to boost growth
On-trade sales recover from 2021; however, off-trade sales are challenged by consumers price-conscious behaviour, following the outbreak of COVID-19
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 3 Research Sources