Large Cooking Appliances in Greece
April 2020

List OF CONTENTS AND TABLES

HEADLINES

PROSPECTS

Built-in hobs and cooker hoods benefit from kitchen design trends that favour built-in appliances while both built-in hubs and ovens benefit from replacement buys
Demand for technologically and aesthetically superior cooker hoods gains momentum
Demand for gas hobs increases significantly as younger consumers prefer to cook with gas and gas is considered to be more cost efficient

COMPETITIVE LANDSCAPE

Competitors’ heavy use of discounting activities brings Pitsos volume share down
Zanussi-Electrolux increases its volume share and moves to eighth position in cookers at the expense of other top brands in 2019
With its competitive pricing, Candy gains strength in ovens over the year

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 2 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 6 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 10 NBO Company Shares of Ovens: % Volume 2015-2019
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 14 NBO Company Shares of Cookers: % Volume 2015-2019
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY

Replacement sales, aggressive discounting activities and general reduction in unit prices help sustain but not improve volume growth of consumer appliances in 2019
Refurbishing requirements increase demand for consumer appliances while relocation of production plants lowers costs of previously high-priced models
De’Longhi Kenwood, BSH and Philips remain the leading players on the strength of their many well-established and widely distributed brands covering most categories
Plaisio’s entry into the white appliances arena could significantly challenge the dominance of currently leading specialist retailers
Despite aggressive discounting and lower unit prices, consumer confidence and income are not expected to sufficiently improve to boost market growth

MARKET INDICATORS

Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 21 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 22 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 23 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 24 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 25 Sales of Consumer Appliances by Category: Value 2014-2019
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 32 Sales of Small Appliances by Category: Volume 2014-2019
Table 33 Sales of Small Appliances by Category: Value 2014-2019
Table 34 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 35 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 36 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 37 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 38 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 40 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 41 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 50 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 51 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources