1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 DEFINITION AND SCOPE 28
1.2.1 INCLUSIONS AND EXCLUSIONS 29
1.3 STUDY SCOPE 29
1.3.1 MARKETS COVERED 29
FIGURE 1 MARKET SEGMENTATION 29
1.3.2 YEARS CONSIDERED 30
1.4 CURRENCY 30
1.5 SUMMARY OF CHANGES 30
1.6 STAKEHOLDERS 31

2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 2 MOBILE AR MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 32
FIGURE 3 MOBILE AUGMENTED REALITY MARKET: RESEARCH DESIGN 33
2.1.1 SECONDARY DATA 33
2.1.1.1 Key data from secondary sources 34
2.1.2 PRIMARY DATA 35
2.1.2.1 Breakdown of primaries 35
2.1.2.2 Key industry insights 36
2.2 MARKET SIZE ESTIMATION 36
FIGURE 4 MOBILE AR MARKET: RESEARCH METHODOLOGY 37
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY 37
2.2.1 BOTTOM-UP APPROACH 38
2.2.1.1 Approach for capturing market share by bottom-up analysis
(demand side) 38
FIGURE 6 MOBILE AR MARKET: BOTTOM-UP APPROACH 38
FIGURE 7 MARKET SIZE CALCULATION BY BOTTOM-UP APPROACH 39
2.2.2 TOP-DOWN APPROACH 39
2.2.2.1 Approach for capturing market share by top-down analysis
(supply side) 40
FIGURE 8 MOBILE AR MARKET: TOP-DOWN APPROACH 40
FIGURE 9 MARKET SIZE CALCULATION BY TOP-DOWN APPROACH 40
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 41
FIGURE 10 DATA TRIANGULATION 41
2.4 RESEARCH ASSUMPTIONS 42
FIGURE 11 ASSUMPTIONS OF RESEARCH STUDY 42

3 EXECUTIVE SUMMARY 43
FIGURE 12 MOBILE AUGMENTED REALITY MARKET, 2016–2025 (USD MILLION) 43
FIGURE 13 MOBILE AUGMENTED REALITY MARKET SHARE,
BY DEVICE TYPE (2019 VS. 2025) 44
FIGURE 14 CONSUMER APPLICATION TO ACCOUNT FOR LARGEST SIZE OF MOBILE AUGMENTED REALITY MARKET IN 2025 45
FIGURE 15 NORTH AMERICA TO CAPTURE LARGEST SIZE OF MOBILE AUGMENTED REALITY MARKET IN 2025 45
3.1 COVID-19 IMPACT ON MOBILE AUGMENTED REALITY MARKET 46
FIGURE 16 COVID-19 IMPACT ON MOBILE AUGMENTED REALITY MARKET 46
3.1.1 REALISTIC SCENARIO (POST-COVID-19) 46
3.1.2 OPTIMISTIC SCENARIO (POST-COVID-19) 46
3.1.3 PESSIMISTIC SCENARIO (POST-COVID-19) 47

4 PREMIUM INSIGHTS 48
4.1 MOBILE AUGMENTED REALITY MARKET, 2020–2025 (USD BILLION) 48
FIGURE 17 ATTRACTIVE OPPORTUNITIES FOR MOBILE AUGMENTED REALITY MARKET 48
4.2 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION 48
FIGURE 18 CONSUMER APPLICATION TO CONTINUE TO HOLD LARGEST SHARE OF MOBILE AUGMENTED REALITY MARKET FROM 2016 TO 2025 48
4.3 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY APPLICATION AND COUNTRY 49
FIGURE 19 US TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN
MARKET IN 2025 49
4.4 APAC IS EXPECTED TO EMERGE AS FASTEST GROWING MARKET FROM 2020 TO 2025 49
FIGURE 20 CHINA AND JAPAN ESTIMATED TO EMERGE AS FAST-GROWING MARKETS 49
4.5 MOBILE AUGMENTED REALITY MARKET, BY OFFERING 50
FIGURE 21 SERVICES TO CONTINUE TO RECORD LARGEST MARKET SIZE
DURING FORECAST PERIOD 50
4.6 MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE 50
FIGURE 22 SMARTPHONES WILL CONTINUE TO ACCOUNT FOR LARGEST SIZE OF
MOBILE AUGMENTED REALITY MARKET DURING FORECAST PERIOD 50
4.7 MOBILE AUGMENTED REALITY MARKET, BY REGION 51
FIGURE 23 NORTH AMERICA WILL HOLD LARGEST SIZE OF GLOBAL MOBILE AUGMENTED REALITY MARKET THROUGHOUT FORECAST PERIOD 51

5 MARKET OVERVIEW 52
5.1 INTRODUCTION 52
5.2 EVOLUTION OF AUGMENTED REALITY TECHNOLOGY 52
FIGURE 24 EVOLUTION OF AUGMENTED REALITY TECHNOLOGY 52
5.3 MARKET DYNAMICS 53
FIGURE 25 INCREASED DEMAND FOR MOBILE AR IN GAMING AND RETAIL
SECTORS DRIVES MOBILE AR MARKET GROWTH 53
5.3.1 DRIVERS 54
5.3.1.1 Increase in online gaming activities during COVID-19 pandemic 54
5.3.1.2 Rise in demand for mobile AR from retail sector to enhance consumers’ shopping experience 54
FIGURE 26 ADOPTION OF AR TECHNOLOGY IN RETAIL SECTOR, BY APPLICATION 55
5.3.1.3 Surge in adoption of AR technology by travel & tourism and education sectors 56
5.3.2 RESTRAINTS 56
5.3.2.1 Limited processing power and storage capacity 56
5.3.2.2 Limited user interface affecting navigation performance of AR apps 56
5.3.3 OPPORTUNITIES 57
5.3.3.1 Increased demand for AR technology from automotive sector 57
5.3.3.2 Unique value proposition through social media apps 57
5.3.3.3 High focus of armed forces on digitalization, along with rise in demand from aerospace industry 58
5.3.4 CHALLENGES 58
5.3.4.1 Social and privacy-related issues impacting adoption rate 58
5.3.4.2 Requirement to reconfigure and redesign AR apps for different platforms and applications 59
5.4 PRICING ANALYSIS 59
TABLE 1 DEVELOPERS’ HOURLY RATES FOR DIFFERENT REGIONS 59
TABLE 2 COMPARISON OF SDK PRICING 60
5.5 MOBILE AUGMENTED REALITY MARKET: CASE STUDIES 60
5.5.1 MOBIDEV CREATED AR APP TO INCREASE CUSTOMER ENGAGEMENT 60
5.5.2 RUFFLES COULD INCREASE SALES WITH AR GAME—AMIGO 60
5.6 REGULATORY LANDSCAPE 61
5.7 PATENT ANALYSIS 61
FIGURE 27 AR AND VR PATENT FILINGS 61

6 INDUSTRY TRENDS 63
6.1 INTRODUCTION 63
6.2 VALUE CHAIN ANALYSIS 63
FIGURE 28 AR VALUE CHAIN ANALYSIS (2019): MAJOR VALUE IS ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 63
6.2.1 AR ECOSYSTEM 64
FIGURE 29 ELEMENTS OF AR ECOSYSTEM 64
FIGURE 30 MOBILE AR MARKET VALUE CHAIN ANALYSIS (2019): MAJOR VALUE IS ADDED THROUGH PRIMARY ACTIVITIES 65
6.3 INDUSTRY TRENDS 66
6.3.1 HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY 66
6.3.2 INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS 66
6.4 AUGMENTED REALITY TECHNOLOGIES 66
6.4.1 MOBILE AUGMENTED REALITY 66
6.4.2 MONITOR-BASED TECHNOLOGY 67
6.4.3 NEAR-EYE-BASED TECHNOLOGY 67

7 TYPES OF MOBILE AUGMENTED REALITY 69
7.1 INTRODUCTION 69
TABLE 3 COMPARISON BETWEEN MARKER-BASED AND MARKERLESS AR 69
7.2 MARKER-BASED AUGMENTED REALITY 69
7.2.1 PASSIVE MARKER 70
7.2.1.1 Passive marker is most widely used type of marker-based
augmented reality 70
7.2.2 ACTIVE MARKER 70
7.2.2.1 Active marker uses LED to track objects 70
7.3 MARKERLESS AUGMENTED REALITY 70
7.3.1 MODEL-BASED TRACKING 70
7.3.1.1 Model-based tracking depends on camera movements 70
7.3.2 IMAGE PROCESSING-BASED TRACKING 71
7.3.2.1 Image processing-based tracking requires optical scanners or cameras for processing images 71
7.4 ANCHOR-BASED AUGMENTED REALITY 71
7.4.1 ANCHOR-BASED AR IS USED TO OVERLAY VIRTUAL IMAGES IN REAL SPACE 71

8 MOBILE AUGMENTED REALITY MARKET, BY OFFERING 72
8.1 INTRODUCTION 73
FIGURE 31 MOBILE AUGMENTED REALITY MARKET FOR SERVICES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 73
TABLE 4 MOBILE AUGMENTED REALITY MARKET, BY OFFERING,
2016–2019 (USD MILLION) 73
TABLE 5 MOBILE AUGMENTED REALITY MARKET, BY OFFERING,
2020–2025 (USD MILLION) 74
8.2 MAR SOFTWARE 74
8.2.1 SOFTWARE, BY FUNCTION 74
8.2.1.1 Workflow optimization and remote collaboration are most trending applications of augmented reality 74
8.2.1.1.1 Remote collaboration 74
8.2.1.1.2 Workflow optimization 75
8.2.1.1.3 Documentation 75
8.2.1.1.4 Visualization 75
8.2.1.1.5 3D modeling 75
8.2.1.1.6 Navigation 75
8.2.2 MOBILE AR APPLICATION PLATFORMS 76
8.2.2.1 Mobile AR application platforms are easy to learn 76
TABLE 6 COMPARISON BETWEEN ONLINE AR PLATFORMS AND AR PROGRAM 76
8.2.3 MOBILE AR SOFTWARE DEVELOPMENT KITS 76
8.2.3.1 SDKs are used for deploying AR solutions for specific requirements and frameworks 76
8.3 MAR SERVICES 77
8.3.1 AR DESIGN AND DEVELOPMENT 77
8.3.1.1 AR design and development service providers ensure successful installation of MAR apps 77
8.3.2 DEPLOYMENT AND SUPPORT SERVICES 77
8.3.2.1 Cloud-based services 77
8.3.2.1.1 Emergence of mobile devices with AR capabilities creates need for cloud-based AR services 77
8.3.3 AR AS A SERVICE 78
8.3.3.1 Samsung has developed new AR Zone—AR as a Service 78
8.3.4 AR SUPPORT SERVICES 78
8.3.4.1 Maintenance and support services help users to make their
AR mobile apps convenient to use 78
8.4 IMPACT OF COVID-19 ON OFFERINGS 78

9 MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE 79
9.1 INTRODUCTION 80
FIGURE 32 MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE,

2020 VS. 2025 (USD MILLION) 80
TABLE 7 MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE,
2016–2019 (USD MILLION) 80
TABLE 8 MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE,
2020–2025 (USD MILLION) 81
9.2 SMARTPHONES 81
9.2.1 USE OF SMARTPHONE-INSTALLED AR APPS FOR MARKETING AND ADVERTISING APPLICATIONS FOSTERS MAR MARKET GROWTH 81
TABLE 9 MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES,
BY APPLICATION, 2016–2019 (USD THOUSAND) 82
TABLE 10 MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES,
BY APPLICATION, 2020–2025 (USD MILLION) 82
TABLE 11 SMARTPHONE-BASED AUGMENTED REALITY APPS 83
9.3 TABLETS 84
9.3.1 BIGGER SCREEN SIZE OF TABLETS HELPS INCREASE THEIR DEMAND FOR GAMING AND REMOTE LEARNING APPLICATIONS 84
TABLE 12 MOBILE AUGMENTED REALITY MARKET FOR TABLETS, BY APPLICATION, 2016–2019 (USD THOUSAND) 84
TABLE 13 MOBILE AUGMENTED REALITY MARKET FOR TABLETS, BY APPLICATION, 2020–2025 (USD MILLION) 85
9.4 PERSONAL DIGITAL ASSISTANTS/HANDHELD GAME CONSOLE 85
9.4.1 ADOPTION OF PERSONAL DIGITAL ASSISTANTS IN CONSUMER APPLICATIONS PROPELS MAR MARKET GROWTH 85
TABLE 14 MOBILE AUGMENTED REALITY MARKET FOR PERSONAL DIGITAL ASSISTANTS/HANDHELD GAME CONSOLE, BY APPLICATION,
2016–2019 (USD THOUSAND) 86
TABLE 15 MOBILE AUGMENTED REALITY MARKET FOR PERSONAL DIGITAL ASSISTANTS/HANDHELD GAME CONSOLE, BY APPLICATION,
2020–2025 (USD MILLION) 86
9.5 OTHER DEVICES 87
TABLE 16 MOBILE AUGMENTED REALITY MARKET FOR SMART GLASSES AND WEARABLES, BY APPLICATION, 2016–2019 (USD MILLION) 87
TABLE 17 MOBILE AUGMENTED REALITY MARKET FOR SMART GLASSES AND WEARABLES, BY APPLICATION, 2020–2025 (USD MILLION) 88
9.6 COVID-19 IMPACT ON MOBILE AUGMENTED REALITY MARKET FOR DEVICE TYPES 89

10 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION 90
10.1 INTRODUCTION 91
FIGURE 33 CONSUMER APPLICATION TO CAPTURE LARGEST SIZE OF MOBILE AUGMENTED REALITY MARKET IN 2025 91
TABLE 18 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION,
2016–2019 (USD MILLION) 91
TABLE 19 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION,
2020–2025 (USD MILLION) 92
10.2 CONSUMER 92
10.2.1 GAMING 93
10.2.1.1 Augmented reality enhances interactivity in gaming and provides more immersive experience to gamers 93
10.2.2 SPORTS & ENTERTAINMENT 93
10.2.2.1 Entertainment sector is major market for 3D display technology, thereby creating need for AR technology 93
TABLE 20 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY DEVICE TYPE, 2016–2019 (USD MILLION) 94
TABLE 21 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY DEVICE TYPE, 2020–2025 (USD MILLION) 94
TABLE 22 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY REGION, 2016–2019 (USD MILLION) 95
TABLE 23 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY REGION, 2020–2025 (USD MILLION) 95
TABLE 24 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION) 95
TABLE 25 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 96
TABLE 26 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION) 96
TABLE 27 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION) 96
TABLE 28 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION) 97
TABLE 29 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 97
TABLE 30 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION) 97
TABLE 31 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION) 98
10.3 AEROSPACE & DEFENSE 98
10.3.1 AR IS BEING USED IN AEROSPACE & DEFENSE APPLICATIONS
TO COMBAT ENEMIES 98
TABLE 32 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2016–2019 (USD THOUSAND) 98
TABLE 33 MOBILE AUGMENTED REALITY MARKET AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2020–2025 (USD MILLION) 99
TABLE 34 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2016–2019 (USD THOUSAND) 99
TABLE 35 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2020–2025 (USD MILLION) 99
TABLE 36 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN NORTH AMERICA, BY COUNTRY,
2016–2019 (USD THOUSAND) 100
TABLE 37 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN NORTH AMERICA, BY COUNTRY,
2020–2025 (USD THOUSAND) 100
TABLE 38 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION) 100
TABLE 39 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION) 101
TABLE 40 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD THOUSAND) 101
TABLE 41 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND) 101
TABLE 42 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION) 102
TABLE 43 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION) 102
10.4 HEALTHCARE 102
10.4.1 AUGMENTED HEALTHCARE APPS CAN HELP SAVE LIVES AND TREAT PATIENTS SEAMLESSLY, IRRESPECTIVE OF SEVERITY OF ISSUE 102
TABLE 44 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY DEVICE TYPE, 2016–2019 (USD MILLION) 103
TABLE 45 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY DEVICE TYPE, 2020–2025 (USD MILLION) 103
TABLE 46 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY REGION, 2016–2019 (USD MILLION) 104
TABLE 47 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY REGION, 2020–2025 (USD MILLION) 104
TABLE 48 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION) 104
TABLE 49 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 105
TABLE 50 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION) 105
TABLE 51 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION) 105
TABLE 52 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION) 106
TABLE 53 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 106
TABLE 54 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION) 106
TABLE 55 MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION) 107
10.5 COMMERCIAL 107
10.5.1 RISING DEMAND FOR MOBILE AR APPS IN E-LEARNING AND E-COMMERCE SECTORS DRIVES MARKET GROWTH 107
10.5.1.1 Tourism and sightseeing 107
10.5.1.2 E-learning 108
10.5.1.3 E-commerce and marketing 108
TABLE 56 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY DEVICE TYPE, 2016–2019 (USD MILLION) 109
TABLE 57 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY DEVICE TYPE, 2020–2025 (USD MILLION) 109
TABLE 58 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY REGION, 2016–2019 (USD MILLION) 110
TABLE 59 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY REGION, 2020–2025 (USD MILLION) 110
TABLE 60 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION) 110
TABLE 61 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 111
TABLE 62 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION) 111
TABLE 63 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION) 111
TABLE 64 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION) 112
TABLE 65 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 112
TABLE 66 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION) 113
TABLE 67 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION) 113
10.6 ENTERPRISE (MANUFACTURING) 113
10.6.1 TRAINING, DEVELOPMENT, DESIGNING ARE FACTORS THAT DRIVE ADOPTION OF MOBILE AR IN ENTERPRISES 113
TABLE 68 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION,
BY DEVICE TYPE, 2016–2019 (USD THOUSAND) 114
TABLE 69 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION,
BY DEVICE TYPE, 2020–2025 (USD MILLION) 114
TABLE 70 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION,
BY REGION, 2016–2019 (USD MILLION) 115
TABLE 71 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION,
BY REGION, 2020–2025 (USD MILLION) 115
TABLE 72 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION) 115
TABLE 73 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 116
TABLE 74 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION) 116
TABLE 75 MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION) 116
TABLE 76 MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION) 117
TABLE 77 MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 117
TABLE 78 MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION) 117
TABLE 79 MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION) 118
10.7 OTHERS 118
10.7.1 ARCHITECTURE AND BUILDING DESIGN (BIM) 118
10.7.2 GEOSPATIAL MINING 119
TABLE 80 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS,
BY DEVICE TYPE, 2016–2019 (USD MILLION) 120
TABLE 81 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS,
BY DEVICE TYPE, 2020–2025 (USD MILLION) 120
TABLE 82 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS,
BY REGION, 2016–2019 (USD MILLION) 120
TABLE 83 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS,
BY REGION, 2020–2025 (USD MILLION) 121
TABLE 84 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN
NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION) 121
TABLE 85 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN
NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 121
TABLE 86 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION) 122
TABLE 87 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION) 122
TABLE 88 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2016–2019 (USD MILLION) 122
TABLE 89 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2020–2025 (USD MILLION) 123
TABLE 90 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2016–2019 (USD MILLION) 123
TABLE 91 MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2020–2025 (USD MILLION) 123
10.8 IMPACT OF COVID-19 ON MOBILE AUGMENTED REALITY MARKET 124

11 GEOGRAPHIC ANALYSIS 125
11.1 INTRODUCTION 126
FIGURE 34 APAC TO REGISTER HIGHEST CAGR IN MOBILE AUGMENTED
REALITY MARKET DURING FORECAST PERIOD 126
TABLE 92 MOBILE AUGMENTED REALITY MARKET, BY REGION,
2016–2019 (USD MILLION) 126
TABLE 93 MOBILE AUGMENTED REALITY MARKET, BY REGION,
2020–2025 (USD MILLION) 127
11.2 NORTH AMERICA 128
FIGURE 35 US TO CONTINUE TO COMMAND NORTH AMERICAN MOBILE AUGMENTED REALITY MARKET DURING FORECAST PERIOD 128
FIGURE 36 NORTH AMERICA: MOBILE AUGMENTED REALITY MARKET SNAPSHOT 129
TABLE 94 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA,
BY APPLICATION, 2016–2019 (USD MILLION) 129
TABLE 95 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA,
BY APPLICATION, 2020–2025 (USD MILLION) 130
TABLE 96 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION) 130
TABLE 97 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION) 130
11.2.1 US 131
11.2.1.1 US to continue to account for largest share of North American mobile augmented reality market during 2020–2025 131
TABLE 98 MOBILE AUGMENTED REALITY MARKET IN US, BY APPLICATION,
2016–2019 (USD MILLION) 131
TABLE 99 MOBILE AUGMENTED REALITY MARKET IN US, BY APPLICATION,
2020–2025 (USD MILLION) 132
11.2.2 CANADA 132
11.2.2.1 Growing use of AR by Canadian companies to market and sell their products fuel market growth 132
TABLE 100 MOBILE AUGMENTED REALITY MARKET IN CANADA, BY APPLICATION,
2016–2019 (USD MILLION) 133
TABLE 101 MOBILE AUGMENTED REALITY MARKET IN CANADA, BY APPLICATION,
2020–2025 (USD MILLION) 133
11.2.3 MEXICO 134
11.2.3.1 Increased government spending on AR-related R&D activities fuels mobile augmented reality market growth in Mexico 134
TABLE 102 MOBILE AUGMENTED REALITY MARKET IN MEXICO, BY APPLICATION,
2016–2019 (USD MILLION) 134
TABLE 103 MOBILE AUGMENTED REALITY MARKET IN MEXICO, BY APPLICATION,
2020–2025 (USD MILLION) 134
11.3 EUROPE 135
FIGURE 37 GERMANY TO CONTINUE TO LEAD MOBILE AUGMENTED REALITY MARKET IN EUROPE DURING FORECAST PERIOD 135
FIGURE 38 EUROPE: MOBILE AUGMENTED REALITY MARKET SNAPSHOT 136
TABLE 104 MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY APPLICATION,
2016–2019 (USD MILLION) 136
TABLE 105 MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY APPLICATION,
2020–2025 (USD MILLION) 137
TABLE 106 MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2016–2019 (USD MILLION) 137
TABLE 107 MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2020–2025 (USD MILLION) 138
11.3.1 UK 138
11.3.1.1 Digital drive in UK to boost demand for mobile AR technology 138
TABLE 108 MOBILE AUGMENTED REALITY MARKET IN UK, BY APPLICATION,
2016–2019 (USD MILLION) 138
TABLE 109 MOBILE AUGMENTED REALITY MARKET IN UK, BY APPLICATION,
2020–2025 (USD MILLION) 139
11.3.2 GERMANY 139
11.3.2.1 Increasing use 3D sensing technology by German companies accelerates demand for mobile AR 139
TABLE 110 MOBILE AUGMENTED REALITY MARKET IN GERMANY, BY APPLICATION, 2016–2019 (USD MILLION) 140
TABLE 111 MOBILE AUGMENTED REALITY MARKET IN GERMANY, BY APPLICATION, 2020–2025 (USD MILLION) 140
11.3.3 FRANCE 141
11.3.3.1 Robust presence of established players, such as Total Immersion, would propel mobile augmented reality market growth in France 141
TABLE 112 MOBILE AUGMENTED REALITY MARKET IN FRANCE, BY APPLICATION,
2016–2019 (USD MILLION) 141
TABLE 113 MOBILE AUGMENTED REALITY MARKET IN FRANCE, BY APPLICATION,
2020–2025 (USD MILLION) 141
11.3.4 REST OF EUROPE 142
TABLE 114 MOBILE AUGMENTED REALITY MARKET IN REST OF EUROPE,
BY APPLICATION, 2016–2019 (USD MILLION) 142
TABLE 115 MOBILE AUGMENTED REALITY MARKET IN REST OF EUROPE,
BY APPLICATION, 2020–2025 (USD MILLION) 142
11.4 ASIA PACIFIC (APAC) 143
FIGURE 39 CHINA TO CONTINUE TO DOMINATE MOBILE AUGMENT REALITY MARKET IN APAC DURING FORECAST PERIOD 143
FIGURE 40 APAC: MOBILE AUGMENTED REALITY MARKET SNAPSHOT 144
TABLE 116 MOBILE AUGMENTED REALITY MARKET IN APAC, BY APPLICATION,
2016–2019 (USD MILLION) 144
TABLE 117 MOBILE AUGMENTED REALITY MARKET IN APAC, BY APPLICATION,
2020–2025 (USD MILLION) 145
TABLE 118 MOBILE AUGMENTED REALITY MARKET IN APAC, BY COUNTRY,
2016–2019 (USD MILLION) 145
TABLE 119 MOBILE AUGMENTED REALITY MARKET IN APAC, BY COUNTRY,
2020–2025 (USD MILLION) 146
11.4.1 CHINA 146
11.4.1.1 Rise of start-ups in country creating opportunities for mobile
AR technology providers 146
TABLE 120 MOBILE AUGMENTED REALITY MARKET IN CHINA, BY APPLICATION,
2016–2019 (USD MILLION) 147
TABLE 121 MOBILE AUGMENTED REALITY MARKET IN CHINA, BY APPLICATION,
2020–2025 (USD MILLION) 147
11.4.2 JAPAN 148
11.4.2.1 Use of mobile AR technology by Japan-based companies to automate workflow and reduce human errors propels market growth 148
TABLE 122 MOBILE AUGMENTED REALITY MARKET IN JAPAN, BY APPLICATION,
2016–2019 (USD MILLION) 148
TABLE 123 MOBILE AUGMENTED REALITY MARKET IN JAPAN, BY APPLICATION,
2020–2025 (USD MILLION) 149
11.4.3 INDIA 149
11.4.3.1 Mobile AR technology in India is still in its nascent stage 149
TABLE 124 MOBILE AUGMENTED REALITY MARKET IN INDIA, BY APPLICATION,
2016–2019 (USD MILLION) 150
TABLE 125 MOBILE AUGMENTED REALITY MARKET IN INDIA, BY APPLICATION,
2020–2025 (USD MILLION) 150
11.4.4 SOUTH KOREA 151
11.4.4.1 Increased investments in AR/VR technologies accelerate mobile augmented reality market growth 151
TABLE 126 MOBILE AUGMENTED REALITY MARKET IN SOUTH KOREA, BY APPLICATION, 2016–2019 (USD MILLION) 151
TABLE 127 MOBILE AUGMENTED REALITY MARKET IN SOUTH KOREA, BY APPLICATION, 2020–2025 (USD MILLION) 152
11.4.5 REST OF APAC 152
TABLE 128 MOBILE AUGMENTED REALITY MARKET IN REST OF APAC, BY APPLICATION, 2016–2019 (USD MILLION) 152
TABLE 129 MOBILE AUGMENTED REALITY MARKET IN REST OF APAC, BY APPLICATION, 2020–2025 (USD MILLION) 153
11.5 REST OF THE WORLD (ROW) 153
TABLE 130 MOBILE AUGMENTED REALITY MARKET IN ROW, BY APPLICATION,
2016–2019 (USD MILLION) 153
TABLE 131 MOBILE AUGMENTED REALITY MARKET IN ROW, BY APPLICATION,
2020–2025 (USD MILLION) 154
TABLE 132 MOBILE AUGMENTED REALITY MARKET IN ROW, BY REGION,
2016–2019 (USD MILLION) 154
TABLE 133 MOBILE AUGMENTED REALITY MARKET IN ROW, BY REGION,
2020–2025 (USD MILLION) 154
11.5.1 MIDDLE EAST AND AFRICA 155
11.5.1.1 Consumer electronics is major application area of mobile AR in MEA 155
FIGURE 41 MIDDLE EAST AND AFRICA TO REGISTER HIGHER CAGR IN MOBILE AUGMENT REALITY MARKET IN ROW REGION DURING FORECAST PERIOD 155
TABLE 134 MOBILE AUGMENTED REALITY MARKET IN MIDDLE EAST AND AFRICA,
BY APPLICATION, 2016–2019 (USD MILLION) 155
TABLE 135 MOBILE AUGMENTED REALITY MARKET IN MIDDLE EAST & AFRICA,
BY APPLICATION, 2020–2025 (USD MILLION) 156
11.5.2 SOUTH AMERICA 156
11.5.2.1 High demand for mobile AR technology in consumer applications accelerates South American market growth 156
TABLE 136 MOBILE AUGMENTED REALITY MARKET IN SOUTH AMERICA,
BY APPLICATION, 2016–2019 (USD MILLION) 156
TABLE 137 MOBILE AUGMENTED REALITY MARKET IN SOUTH AMERICA,
BY APPLICATION, 2020–2025 (USD MILLION) 157
11.6 COVID-19 IMPACT ON GEOGRAPHIES 157

12 COMPETITIVE LANDSCAPE 158
12.1 OVERVIEW 158
FIGURE 42 STRATEGIES ADOPTED BY KEY PLAYERS 158
12.2 RANKING OF PLAYERS IN MOBILE AUGMENTED REALITY MARKET 159
FIGURE 43 RANKING OF TOP 5 PLAYERS IN MOBILE AUGMENTED REALITY MARKET 159
12.3 MARKET SHARE 160
FIGURE 44 MARKET SHARE FOR MOBILE AUGMENTED REALITY MARKET 160
12.4 COMPANY EVALUATION MATRIX 161
12.4.1 STAR 161
12.4.2 EMERGING LEADER 161
12.4.3 PERVASIVE 161
12.4.4 PARTICIPANT 161
FIGURE 45 MOBILE AUGMENTED REALITY MARKET (GLOBAL), COMPANY
EVALUATION MATRIX, 2019 162
12.5 COMPETITIVE SITUATION AND TRENDS 163
12.5.1 PRODUCT AND TECHNOLOGY LAUNCHES AND DEVELOPMENTS 163
TABLE 138 PRODUCT AND TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2017–2020 163
12.5.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 164
TABLE 139 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017–2020 164
12.5.3 ACQUISITIONS 165
TABLE 140 ACQUISITIONS, 2017–2020 165
12.5.4 EXPANSIONS 165
TABLE 141 EXPANSIONS, 2017–2020 165
12.6 FUNDRAISING 165
TABLE 142 FUNDRAISING, 2017–2020 165

13 COMPANY PROFILES 166
13.1 INTRODUCTION 166
FIGURE 46 GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS 166
13.2 KEY PLAYERS 167
(Business Overview, Products/Solutions/Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
13.2.1 GOOGLE, INC. 167
FIGURE 47 GOOGLE, INC.: COMPANY SNAPSHOT 167
13.2.2 PTC INC. 170
FIGURE 48 PTC INC.: COMPANY SNAPSHOT 170
13.2.3 APPLE 173
FIGURE 49 APPLE: COMPANY SNAPSHOT 173
13.2.4 WIKITUDE GMBH 176
13.2.5 SAMSUNG ELECTRONICS 179
FIGURE 50 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 180
13.2.6 MAXST 183
13.2.7 MAGIC LEAP, INC. 187
13.2.8 BLIPPAR 189
13.2.9 UPSKILL 191
13.2.10 ATHEER INC. 193
* Business Overview, Products/Solutions/Services Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
13.3 RIGHT TO WIN 194
13.4 OTHER KEY PLAYERS 195
13.4.1 MARXENT LABS, LLC 195
13.4.2 INGLOBE TECHNOLOGIES 195
13.4.3 AUGMENT 196
13.4.4 NIANTIC 196
13.4.5 NEXT/NOW 197
13.4.6 8NINTHS INC. 197
13.4.7 GROOVE JONES 198
13.4.8 VIRONIT 198
13.4.9 SCOPE AR 199
13.4.10 EON REALITY 199
13.4.11 INDE 200
13.4.12 ZAPPAR 200
13.4.13 HQSOFTWARE 201
13.5 START-UP ECOSYSTEM 201
13.5.1 TALEPSPIN 201
13.5.2 SCANTA 202
13.5.3 CRAFTARS 202
13.5.4 APPENTUS TECHNOLOGIES 203
13.5.5 BIDON GAMES STUDIO 203

14 APPENDIX 204
14.1 DISCUSSION GUIDE 204
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 207
14.3 AVAILABLE CUSTOMIZATIONS 209
14.4 RELATED REPORTS 209
14.5 AUTHOR DETAILS 210