TABLE OF CONTENTS

1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET SEGMENTATION & COVERAGE 11
1.3 STAKEHOLDERS 11
2 RESEARCH METHODOLOGY 12
2.1 INTEGRATED ECOSYSTEM OF TEXT ANALYTICS MARKET 13
2.2 ARRIVING AT THE TEXT ANALYTICS MARKET SIZE 14
2.2.1 BOTTOM-UP APPROACH 15
2.2.2 DEMAND SIDE APPROACH 16
2.2.3 MACROINDICATOR-BASED APPROACH 17
2.3 ASSUMPTIONS 18
3 EXECUTIVE SUMMARY 19
4 MARKET OVERVIEW 21
4.1 INTRODUCTION 21
4.2 EUROPE TEXT ANALYTICS MARKET GROWTH ANALYSIS: COMPARISON WITH ANALYTICS MARKET 22
4.3 MARKET DRIVERS AND INHIBITORS 23
4.4 KEY MARKET DYNAMICS 24
4.5 DEMAND SIDE ANALYSIS 26
5 TEXT ANALYTICS MARKET, BY VERTICAL 27
5.1 INTRODUCTION 28
5.2 DEMAND SIDE ANALYSIS 29
5.3 EUROPE TEXT ANALYTICS MARKET IN RETAIL & HOSPITALITY, BY GEOGRAPHY 34
5.4 EUROPE TEXT ANALYTICS MARKET IN BFSI, BY COUNTRY 35
5.5 EUROPE TEXT ANALYTICS MARKET IN CONSUMER PACKAGED GOODS, BY COUNTRY 36
5.6 EUROPE TEXT ANALYTICS MARKET IN HEALTHCARE AND PHARMA, BY COUNTRY 37
5.7 EUROPE TEXT ANALYTICS MARKET IN TELECOMMUNICATIONS, BY COUNTRY 38
5.8 EUROPE TEXT ANALYTICS MARKET IN HIGH TECH, BY COUNTRY 39
5.9 EUROPE TEXT ANALYTICS MARKET IN MANUFACTURING, BY COUNTRY 40
6 EUROPE TEXT ANALYTICS MARKET, BY TYPE 41
6.1 INTRODUCTION 42
6.2 EUROPE TEXT ANALYTICS MARKET, TYPE COMPARISON WITH ANALYTICS MARKET 43
6.3 EUROPE TEXT ANALYTICS SOLUTION MARKET, BY GEOGRAPHY 44
6.4 EUROPE TEXT ANALYTICS SERVICE MARKET, BY GEOGRAPHY 45
7 EUROPE TEXT ANALYTICS MARKET, BY GEOGRAPHY 46
7.1 INTRODUCTION 47
7.2 U.K. TEXT ANALYTICS MARKET 48
7.2.1 U.K. TEXT ANALYTICS MARKET, BY VERTICAL 48
7.2.2 U.K. TEXT ANALYTICS MARKET, BY VERTICAL 49
7.2.3 U.K. TEXT ANALYTICS MARKET, BY TYPE 50
7.3 GERMANY TEXT ANALYTICS MARKET 51
7.3.1 GERMANY TEXT ANALYTICS MARKET, BY VERTICAL 51
7.3.2 GERMANY TEXT ANALYTICS MARKET, BY VERTICAL 52
7.3.3 GERMANY TEXT ANALYTICS MARKET, BY TYPE 53
7.4 FRANCE TEXT ANALYTICS MARKET 54
7.4.1 FRANCE TEXT ANALYTICS MARKET, BY VERTICAL 54
7.4.2 FRANCE TEXT ANALYTICS MARKET, BY VERTICAL 55
7.4.3 FRANCE TEXT ANALYTICS MARKET, BY TYPE 56
8 EUROPE TEXT ANALYTICS MARKET: COMPETITIVE LANDSCAPE 57
8.1 COMPANY PRESENCE IN TEXT ANALYTICS MARKET, BY TYPE 57
8.2 MERGERS & ACQUISITIONS 57
8.3 EXPANSIONS 58
8.4 INVESTMENTS 58
8.5 JOINT VENTURES 58
9 EUROPE TEXT ANALYTICS MARKET, BY COMPANY 60
(Overview, Financials, Products & Services, Strategy, and Developments)*
9.1 MICROSOFT 60
9.2 IBM 63
9.3 ORACLE 66
9.4 SAP 69
9.5 SAS 72
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted company
10 APPENDIX 75
10.1 CUSTOMIZATION OPTIONS 75
10.1.1 TEXT ANALYTICS MARKET TYPES MATRIX 75
10.1.2 TEXT ANALYTICS MARKET COMPETITIVE BENCHMARKING 75
10.1.3 TEXT ANALYTICS MARKET VENDOR LANDSCAPING 75
10.1.4 TEXT ANALYTICS MARKET DATA TRACKER 75
10.1.5 TEXT ANALYTICS MARKET EMERGING VENDOR LANDSCAPE 75
10.1.6 TEXT ANALYTICS MARKET CHANNEL ANALYSIS 75
10.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 77
10.2.1 RT SNAPSHOTS 78



LIST OF TABLES


TABLE 1 EUROPE: TEXT ANALYTICS VERTICAL,MARKET SIZE, 2014 (USD MN) 16
TABLE 2 EUROPE TEXT ANALYTICS MARKET: MACROINDICATORS, BY GEOGRAPHY,
2014 (USD MN) 17
TABLE 3 EUROPE TEXT ANALYTICS MARKET: COMPARISON WITH PARENT MARKET,
2013-2019 (USD MN) 22
TABLE 4 EUROPE TEXT ANALYTICS MARKET: DRIVERS AND INHIBITORS 23
TABLE 5 EUROPE TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 24
TABLE 6 EUROPE TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 25
TABLE 7 EUROPE TEXT ANALYTICS MARKET: COMPARISON WITH ICT EXPENDITURE IN VERTICALS, 2013-2019 (USD MN) 26
TABLE 8 EUROPE TEXT ANALYTICS MARKET, BY APPLICATION, 2013-2019 (USD MN) 29
TABLE 9 EUROPE TEXT ANALYTICS IN RETAIL & HOSPITALITY, BY COUNTRY,
2013-2019 (USD MN) 34
TABLE 10 EUROPE TEXT ANALYTICS MARKET IN BFSI, BY COUNTRY, 2013-2019 (USD MN) 35
TABLE 11 EUROPE TEXT ANALYTICS MARKET IN CONSUMER PACKAGED GOODS, BY COUNTRY, 2013-2019 (USD MN) 36
TABLE 12 EUROPE TEXT ANALYTICS MARKET IN HEALTHCARE AND PHARMA, BY COUNTRY, 2013-2019 (USD MN) 37
TABLE 13 EUROPE TEXT ANALYTICS MARKET IN TELECOMMUNICATIONS, BY COUNTRY,
2013-2019 (USD MN) 38
TABLE 14 EUROPE TEXT ANALYTICS MARKET IN HIGH TECH, BY COUNTRY, 2013-2019 (USD MN) 39
TABLE 15 EUROPE TEXT ANALYTICS MARKET IN MANUFACTURING, BY COUNTRY,
2013-2019 (USD MN) 40
TABLE 16 EUROPE TEXT ANALYTICS MARKET, BY TYPE, 2013 - 2019 (USD MN) 42
TABLE 17 EUROPE TEXT ANALYTICS MARKET: TYPE COMPARISON WITH PARENT MARKET,
2013-2019 (USD MN) 43
TABLE 18 EUROPE TEXT ANALYTICS SOLUTION MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 44
TABLE 19 EUROPE TEXT ANALYTICS SERVICE MARKET, BY GEOGRAPHY, 2014 - 2019 (USD MN) 45
TABLE 20 EUROPE TEXT ANALYTICS MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 47
TABLE 21 U.K. TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 49
TABLE 22 U.K. TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 50
TABLE 23 GERMANY TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 52
TABLE 24 GERMANY TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 53
TABLE 25 FRANCE TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 55
TABLE 26 FRANCE TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 56
TABLE 27 EUROPE TEXT ANALYTICS MARKET: MERGERS & ACQUISITIONS 57
TABLE 28 EUROPE TEXT ANALYTICS MARKET: EXPANSIONS 58
TABLE 29 EUROPE TEXT ANALYTICS MARKET: INVESTMENTS 58
TABLE 30 EUROPE TEXT ANALYTICS MARKET: JOINT VENTURES 58
TABLE 31 MICROSOFT: KEY FINANCIALS, 2009-2013 (USD MN) 60
TABLE 32 GEOGRAPHIC REVENUE MIX, 2010-2014 (USD MN) 61
TABLE 33 BUSINESS REVENUE MIX 2010-2014 (USD MN) 61
TABLE 34 IBM CORPORATION: KEY FINANCIALS, 2009-2013 (USD MN) 63
TABLE 35 GEOGRAPHIC REVENUE MIX, 2010-2014 (USD MN) 64
TABLE 36 BUSINESS REVENUE MIX 2010-2014 (USD MN) 64
TABLE 37 ORACLE CORPORATION: KEY FINANCIALS, 2009-2013 (USD MN) 66
TABLE 38 GEOGRAPHIC REVENUE MIX, 2009-2014 (USD MN) 67
TABLE 39 BUSINESS REVENUE MIX 2009-2014 67
TABLE 40 SAP: KEY FINANCIALS, 2009-2013 (USD MN) 69
TABLE 41 GEOGRAPHIC REVENUE MIX, 2010-2014 (USD MN) 70
TABLE 42 BUSINESS REVENUE MIX, 2010-2014 (USD MN) 70



LIST OF FIGURES


FIGURE 1 GLOBAL TEXT ANALYTICS MARKET: SEGMENTATION & COVERAGE 11
FIGURE 2 TEXT ANALYTICS MARKET: INTEGRATED ECOSYSTEM 13
FIGURE 3 RESEARCH METHODOLOGY 14
FIGURE 4 BOTTOM-UP APPROACH 15
FIGURE 5 DEMAND SIDE APPROACH 16
FIGURE 6 MACROINDICATOR-BASED APPROACH 17
FIGURE 7 EUROPE TEXT ANALYTICS MARKET: SNAPSHOT 20
FIGURE 8 EUROPE TEXT ANALYTICS MARKET, BY VERTICAL, 2014 VS 2019 24
FIGURE 9 EUROPE TEXT ANALYTICS TYPES MARKET, BY GEOGRAPHY, 2014 (USD MN) 25
FIGURE 10 EUROPE TEXT ANALYTICS MARKET: COMPARISON WITH ICT EXPENDITURE IN VERTICALS, 2013-2019 (USD MN) 26
FIGURE 11 TEXT ANALYTICS: APPLICATION MARKET SCENARIO 28
FIGURE 12 EUROPE TEXT ANALYTICS MARKET, BY APPLICATION, 2014-2019 (USD MN) 28
FIGURE 13 EUROPE TEXT ANALYTICS MARKET IN RETAIL & HOSPITALITY, BY GEOGRAPHY,
2013-2019 (USD MN) 34
FIGURE 14 EUROPE TEXT ANALYTICS MARKET IN BFSI, BY COUNTRY, 2013-2019 (USD MN) 35
FIGURE 15 EUROPE TEXT ANALYTICS MARKET IN CONSUMER PACKAGED GOODS, BY COUNTRY, 2013-2019 (USD MN) 36
FIGURE 16 EUROPE TEXT ANALYTICS MARKET IN HEALTHCARE AND PHARMA, BY COUNTRY, 2013-2019 (USD MN) 37
FIGURE 17 EUROPE TEXT ANALYTICS MARKET IN TELECOMMUNICATIONS, BY COUNTRY,
2013-2019 (USD MN) 38
FIGURE 18 EUROPE TEXT ANALYTICS MARKET IN HIGH TECH, BY COUNTRY, 2013-2019 (USD MN) 39
FIGURE 19 EUROPE TEXT ANALYTICS MARKET IN MANUFACTURING, BY COUNTRY,
2013-2019 (USD MN) 40
FIGURE 20 EUROPE TEXT ANALYTICS MARKET, BY TYPE, 2014 - 2019 (USD MN) 42
FIGURE 21 EUROPE TEXT ANALYTICS MARKET: TYPE COMPARISON WITH ANALYTICS MARKET, 2013-2019 (USD MN) 43
FIGURE 22 EUROPE TEXT ANALYTICS SOLUTION MARKET, BY GEOGRAPHY, 2013-2019 (USD MN) 44
FIGURE 23 EUROPE TEXT ANALYTICS SERVICE MARKET, BY GEOGRAPHY, 2013 - 2019 (USD MN) 45
FIGURE 24 EUROPE TEXT ANALYTICS MARKET: GROWTH ANALYSIS, BY GEOGRAPHY,
2014-2019 (USD MN) 47
FIGURE 25 U.K. TEXT ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%) 48
FIGURE 26 U.K. TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 48
FIGURE 27 U.K. TEXT ANALYTICS MARKET: VERTICAL SNAPSHOT 49
FIGURE 28 U.K. TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 50
FIGURE 29 GERMANY TEXT ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%) 51
FIGURE 30 GERMANY TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 51
FIGURE 31 GERMANY TEXT ANALYTICS MARKET: VERTICAL SNAPSHOT 52
FIGURE 32 GERMANY TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 53
FIGURE 33 FRANCE TEXT ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%) 54
FIGURE 34 FRANCE TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 54
FIGURE 35 FRANCE TEXT ANALYTICS MARKET: VERTICAL SNAPSHOT 55
FIGURE 36 FRANCE TEXT ANALYTICS MARKET, BY TYPE, 2013-2019 (USD MN) 56
FIGURE 37 TEXT ANALYTICS: COMPANY PRODUCT COVERAGE, BY TYPE 57
FIGURE 38 MICROSOFT CORPORATION REVENUE MIX, 2014 (%) 60
FIGURE 39 IBM CORPORATION REVENUE MIX, 2014 (%) 63
FIGURE 40 ORACLE CORPORATION REVENUE MIX, 2013-2014 (%) 66
FIGURE 41 SAP: REVENUE MIX, 2013 (%) 69