1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis
2.1 Spain Online Advertising Spend
2.2 Spain Social Media Advertising Spend
2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics

5 Spain Social Media Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Pharmaceutical & Healthcare Social Media Ad Spend
5.2.1 Snapshot, 2011-2020
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend - Desktop vs. Mobile

List of Tables
Table 1: Spain Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Spain Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
Table 4: Spain Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Spain Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Spain Population Analysis (Million), 2010-2019
Table 7: Spain Inflation Trends (%), 2010-2019
Table 8: Spain Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Spain Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Spain Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Spain Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Spain Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Spain Mobile Internet User Analysis (Million), 2010-2019
Table 14: Spain Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Spain Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Spain Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Spain Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Spain Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Spain E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Spain Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Spain Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Spain Online Spending per Internet User (US$), 2010-2019
Table 23: Spain Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Spain Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 26: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 27: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

List of Figures
Figure 1: Methodology Framework
Figure 2: Spain Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Spain Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
Figure 5: Spain Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Spain Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Spain Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Spain Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 11: Spain Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Spain Population Analysis (%), 2014
Figure 13: Spain Inflation Trends (%), 2010-2019
Figure 14: Spain Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Spain Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Spain Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Spain Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Spain Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Spain Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Spain Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Spain Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Spain Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Spain Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Spain Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Spain E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Spain Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Spain Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Spain Online Spending per Internet User (US$), 2010-2019
Figure 29: Spain Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Spain Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Spain Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 32: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 33: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 34: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020