1. Executive Summary

2. Introduction
2.1 Rent-to-Own
2.1.1 Rent-To-Own: An Overview
2.1.2 Rent-To-Own: Advantages and Disadvantages
2.2 Consumer Protection
2.2.1 Consumer Protection Provision
Federal Laws
States Rent -to-Own Legislation
States without RTO Legislation
2.3 Rent-to-Own Laws
2.3.1 Types of Law
Pricing Restriction
Required Disclosures
2.4 Rent-to-Own Components
2.4.1 Components of Rent-to-Own Agreement
Rental Agreement
Option to Purchase
2.5 Transaction Structure

3. The US Market Analysis
3.1 The US Rent to Own Market: An Analysis
3.1.1 The US Rent to Own Market by Value
3.1.2 The US Rent to Own Market by Volume
3.1.3 The US Rent to Own Market by Number of Stores
3.2 The US Rent to Own Market: Top Players Analysis
3.2.1 The US Rent to Own Market by Revenue
3.3 The US Rent to Own Market: Direct/Kiosk Segment Analysis
3.3.1 The US Rent to Own Direct/Kiosk Segment by Sub-Segments (Furniture, Jewelry, Mattress, Automobile, Cell Phones and Others)

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing Urbanization
4.1.2 Growing Internet Penetration
4.1.3 Consistent Income Inequality
4.1.4 Improving GDP
4.1.5 Growing Share for Rental Housing
4.1.6 Rapid Pace in Technological Advancements
4.2 Challenges
4.2.1 High Competition
4.2.2 Lack of Customer Security
4.2.3 Competition from Retailers
4.2.4 Low Profit Margin
4.3 Market Trends
4.3.1 Rollout of Smartphone as New Category
4.3.2 Declining Homeownership
4.3.3 Serve Customer through E-Commerce
4.3.4 Introduction of Kiosk Model
4.3.5 Rising International Migration
4.3.6 Rising Virtual Rent-to-Own Market

5. Competitive Landscape
5.1 The US Rent to Own Market Players: A Financial Comparison
5.2 The US Rent to Own Players by Market Share
5.3 The US Rent to Own Market Players by Number of Stores

6. Company Profiles
6.1 Rent-A-Center Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 Aaron's Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategy
6.3 goeasy Ltd.
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategy

List of Figures
Figure 1: Consumer Protection Provision
Figure 2: Components of Rent-to-Own Agreement
Figure 3: The US Rent to Own Market by Value; 2014-2018 (US$ Billion)
Figure 4: The US Rent to Own Market by Value; 2019-2023 (US$ Billion)
Figure 5: The US Rent to Own Market by Volume; 2014-2018 (Million)
Figure 6: The US Rent to Own Market by Volume; 2019-2023E (Million)
Figure 7: The US Rent to Own Market by Number of Stores; 2013-2017 (Thousand)
Figure 8: The US Rent to Own Market by Revenue (Top Players); 2013-2018 (US$ Billion)
Figure 9: The US Rent to Own Direct/Kiosk Segment by Sub-Segments; 2018
Figure 10: The US Growing Urbanization; 2010-2017 (Percentage, %)
Figure 11: The US Internet Users and Internet Penetration Rate; 2016-2022 (Million)
Figure 12: The US Average Income; 2011-2016 (Percentage, %)
Figure 13: The US GDP Growth Rate; 2013-2017 (Percentage, %)
Figure 14: The US Consumer Expenditure Share; 2015-2017 (US$)
Figure 15: The US Smartphone User Penetration; 2014-2020 (Percentage, %)
Figure 16: The US Homeownership Rate; 1990-2030 (Percentage, %)
Figure 17: The US International Migration; 2015-2045 (Million)
Figure 18: The US Rent to Own Players by Market Share; 2017 (Percentage, %)
Figure 19: Rent-A-Center Inc. Revenue; 2014-2018 (US$ Billion)
Figure 20: Rent-A-Center Inc. Revenue by Segments; 2018 (Percentage, %)
Figure 21: Aaron's Inc. Revenues; 2014-2018 (US$ Billion)
Figure 22: Aaron's Inc. Revenues by Segments; 2018 (Percentage, %)
Figure 23: goeasy Ltd. Revenue; 2014-2018 (US$ Million)
Figure 24: goeasy Ltd. Revenue by Segments; 2018 (Percentage, %)

List of Tables
Table 1: Rent-to-Own Advantages & Disadvantages
Table 2: The US Rent to Own Market Players: A Financial Comparison; 2018
Table 3: The US Rent to Own Market Players by Number of Stores; 2018