Table of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Market Context
4.1 Overview of the Netherlands' Online Shopping Environment
4.1.1 The Internet penetration in the Netherlands remains almost flat
4.1.2 Fixed broadband is constantly growing in the Netherlands
4.1.3 Highly saturated smartphone market
4.2 Consumer Attitudes and Behaviour
4.2.1 Rising confidence over online platforms
4.2.2 Un-explored multichannel retailing, a new growth opportunity for retailers
4.2.3 The Dutch favor convenient and secure payment processes
5 Online Channel Dynamics
5.1 The Online Channel's Share of Total Retail Sales
5.1.1 Netherlands online vs. offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 The Netherlands' retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2015
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Food and Grocery Categories: market size and forecasts
5.3.5 Electrical and Electronics categories: market size and forecasts
5.3.6 Music, Video, and Entertainment Software categories: market size and forecasts
5.3.7 Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
5.3.8 Books, News, and Stationery categories: Market Size and Forecasts
5.3.9 Sports and Leisure Equipment categories: market size and forecasts
5.3.10 Furniture and Floor Coverings categories: market size and forecasts
5.3.11 Home and Garden categories: market size and forecasts
5.3.12 Health & Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in the Netherlands
6.1 Retailer 1: Wehkamp
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: Bol.com
6.2.1 Business Description
6.2.2 Site Experience
6.3 Innovative Online Services in the Netherlands
6.3.1 Picnic and its unique delivery strategy
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer

List of Tables
Table 1: Online Retail Sales in Netherlands, 2015 and 2020
Table 2: Netherlands Offline vs. Online Retail Sales and Forecast (EUR billion), 2010-2020
Table 3: Netherlands Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
Table 4: Netherlands Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
Table 5: Netherlands Online Sales vs. Global Average, 2010, 2015, and 2020
Table 6: Netherlands Online Sales vs. Western Europe, 2010, 2015, and 2020
Table 7: Netherlands Overall Retail Segmentation (EUR billion) by Channel Group, 2010-2020
Table 8: Netherlands Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2010-2020
Table 9: Netherlands Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
Table 10: Netherlands Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
Table 11: Netherlands Channel Retail Sales and Forecast (EUR billion) by Channel, 2010-2020
Table 12: Netherlands Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
Table 13: Netherlands Retail Sales Split (EUR million), Online vs. Offline, 2015
Table 14: Netherlands Retail Sales Split (US$ million), Online vs. Offline, 2015
Table 15: Netherlands Online Retailers Market Dynamics by Category Group, 2010-2020
Table 16: Netherlands Online Retail Sales and Forecast (EUR million) by Category Group, 2010-2020
Table 17: Netherlands Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
Table 18: Netherlands Total and Online Retail Sales in Food and Grocery Categories (EUR million), 2010-2020
Table 19: Netherlands Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
Table 20: Netherlands Total and Online Retail Sales in Electrical and Electronics Categories (EUR million), 2010-2020
Table 21: Netherlands Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
Table 22: Netherlands Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million), 2010-2020
Table 23: Netherlands Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
Table 24: Netherlands Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (EUR million), 2010-2020
Table 25: Netherlands Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
Table 26: Netherlands Total and Online Retail Sales in Books, News and Stationery Categories (EUR million), 2010-2020
Table 27: Netherlands Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
Table 28: Netherlands Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million), 2010-2020
Table 29: Netherlands Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
Table 30: Netherlands Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million), 2010-2020
Table 31: Netherlands Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
Table 32: Netherlands Total and Online Retail Sales in Home and Garden Products Categories (EUR million), 2010-2020
Table 33: Netherlands Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
Table 34: Netherlands Total and Online Retail Sales in Health and beauty Categories (EUR million), 2010-2020
Table 35: Netherlands Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
Table 36: Netherlands Exchange Rate EUR-US$ (Annual Average), 2010-2015
Table 37: Netherlands Exchange Rate EUR-US$ (Annual Average), 2016-2020 Forecasts
Table 38: Verdict Retail Channel Definitions
Table 39: Verdict Retail Category Definitions

List of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
Figure 2: GDP Value and Growth (EUR billion, %), 2010-2015
Figure 3: Netherlands GDP Growth Rate, 2015-2020
Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 6: Total Number of Mobile Phone Subscriptions (Millions, %), 2005-2015
Figure 7: Payment methods used in the Netherlands, 2014 and 2015
Figure 8: iDEAL QR payment
Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 10: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 11: Netherlands Online and Offline Retail Sales and Forecast (EUR billion), 2010-2020
Figure 12: Netherlands Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
Figure 13: Netherlands Online Sales vs. Western Europe (% of Total Retail)
Figure 14: Overall Retail Market Dynamics by Channel Group, 2010-2020
Figure 15: Netherlands Retail Sales and Forecast (EUR billion) by Channel Group, 2010-2020
Figure 16: Netherlands Retail Sales, Online vs. Offline, 2015
Figure 17: Netherlands Online Retailers Market Dynamics by Category Group, 2010-2020
Figure 18: Netherlands Online Retail Sales and Forecast (EUR million) by Category Group, 2010-2020
Figure 19: Wehkamp.nl: Approach to using online space
Figure 20: Wehkamp.nl: Organization and Layout
Figure 21: Wehkamp.nl: Organization and Layout
Figure 22: Wehkamp.nl: Promotions and coupons and encouraging frequency of touch
Figure 23: Wehkamp.nl: Promotions, and special offers on the main page
Figure 24: Wehkamp.nl: Customer reviews
Figure 25: Wehkamp.nl: Customer ratings
Figure 26: Wehkamp.nl: M-commerce
Figure 27: Bol.com: Approach to using online space
Figure 28: Bol.com: Approach to using online space
Figure 29: Bol.com: Organization and Layout
Figure 30: Bol.com: Organization and Layout
Figure 31: Bol.com: Promotions page
Figure 32: Bol.com: Promotions page
Figure 33: Bol.com: bulk discounts
Figure 34: Bol.com: Types of payment options
Figure 35: Bol.com: mobile application
Figure 36: Picnic: mobile application
Figure 37: The Triangulated Market Sizing Methodology