TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 MARKET SIZE ESTIMATION 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.3.1 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE LIQUID ROOFING MARKET 29
4.2 LIQUID ROOFING MARKET GROWTH, BY TYPE 29
4.3 LIQUID ROOFING MARKET IN ASIA-PACIFIC, BY COUNTRY AND APPLICATION, 2015 30
4.4 LIQUID ROOFING MARKET SHARE, BY REGION 31
4.5 LIQUID ROOFING MARKET: DEVELOPED VS. DEVELOPING NATIONS 31
4.6 LIFECYCLE ANALYSIS, BY REGION 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET SEGMENTATION 34
5.2.1 BY TYPE 34
5.2.2 BY APPLICATION 35

5.3 MARKET DYNAMICS 36
5.3.1 DRIVERS 37
5.3.1.1 Cost-effectiveness of liquid roofing 37
5.3.1.2 Rising demand for energy-efficient buildings 37
5.3.2 RESTRAINTS 37
5.3.2.1 Higher cost of elastomeric membranes 37
5.3.3 OPPORTUNITIES 38
5.3.3.1 Government policies advancing infrastructure growth 38
5.3.3.2 Growing requirement for water management activities in Asia-Pacific 38
5.3.4 CHALLENGES 39
5.3.4.1 Fluctuating raw material prices 39
6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 41
6.3 PORTER'S FIVE FORCES ANALYSIS 42
6.3.1 BARGAINING POWER OF SUPPLIERS 43
6.3.2 THREAT OF NEW ENTRANTS 43
6.3.3 THREAT OF SUBSTITUTES 43
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
7 LIQUID ROOFING MARKET, BY TYPE 45
7.1 INTRODUCTION 46
7.2 POLYURETHANE COATINGS 48
7.3 ACRYLIC COATINGS 49
7.4 PU/ACRYLIC HYBRIDS 51
7.5 BITUMINOUS COATINGS 52
7.6 SILICONE COATINGS 54
7.7 MODIFIED SILANE POLYMERS 55
7.8 EPDM RUBBERS 57
7.9 ELASTOMERIC MEMBRANES 58
7.10 CEMENTITIOUS MEMBRANES 60
7.11 EPOXY COATINGS 61
8 LIQUID ROOFING MARKET, BY APPLICATION 63
8.1 INTRODUCTION 64
8.2 RESIDENTIAL BUILDINGS 65
8.3 COMMERCIAL BUILDINGS 67
8.4 PUBLIC INFRASTRUCTURE 68
8.5 INDUSTRIAL FACILITIES 70
9 LIQUID ROOFING MARKET, BY REGION 72
9.1 INTRODUCTION 73
9.2 ASIA-PACIFIC 75
9.2.1 CHINA 77
9.2.2 INDIA 77
9.2.3 JAPAN 77
9.2.4 SOUTH KOREA 77
9.2.5 INDONESIA 77
9.2.6 REST OF ASIA-PACIFIC 78
9.3 NORTH AMERICA 81
9.3.1 U.S. 82
9.3.2 CANADA 82
9.3.3 MEXICO 82
9.4 EUROPE 85
9.4.1 WESTERN EUROPE 88
9.4.1.1 Germany 88
9.4.1.2 U.K. 89
9.4.1.3 France 89
9.4.1.4 Rest of Western Europe 89
9.4.2 CENTRAL & EASTERN EUROPE 90
9.4.2.1 Russia 90
9.4.2.2 Turkey 90
9.4.2.3 Rest of Central & Eastern Europe 90
9.5 SOUTH AMERICA 92
9.5.1 BRAZIL 93
9.5.2 ARGENTINA 93
9.5.3 REST OF SOUTH AMERICA 93
9.6 MIDDLE EAST & AFRICA 96
9.6.1 SAUDI ARABIA 97
9.6.2 UAE 97
9.6.3 REST OF MIDDLE EAST & AFRICA 97
10 COMPETITIVE LANDSCAPE 100
10.1 OVERVIEW 100
10.2 MARKET SHARE ANALYSIS 102
10.3 EXPANSION: THE MOST POPULAR GROWTH STRATEGY 103
10.4 COMPETITIVE SITUATIONS AND TRENDS 104
10.4.1 EXPANSION 104
10.4.2 NEW PRODUCT LAUNCH 105
10.4.3 ACQUISITION 106
10.4.4 JOINT VENTURE & AGREEMENT 106
11 COMPANY PROFILES 107
(Overview, Financial*, Products & Services, Strategy, and Developments)
11.1 BASF SE 107
11.2 THE DOW CHEMICAL COMPANY 110
11.3 SAINT-GOBAIN S.A. 113
11.4 3M COMPANY 116
11.5 AKZONOBEL N.V. 119
11.6 SIKA AG 122
11.7 KRATON PERFORMANCE POLYMERS INC. 124
11.8 GAF MATERIALS 126
11.9 JOHNS MANVILLE CORPORATION 127
11.10 KEMPER SYSTEM INC. 129
*Details might not be captured in case of unlisted companies.
12 APPENDIX 130
12.1 INSIGHTS FROM INDUSTRY EXPERTS 130
12.2 DISCUSSION GUIDE 131
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 135
12.4 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 136
12.5 AVAILABLE CUSTOMIZATIONS 138
12.6 RELATED REPORTS 139


LIST OF TABLES

TABLE 1 LIQUID ROOFING MARKET, BY TYPE 34
TABLE 2 LIQUID ROOFING MARKET, BY APPLICATION 35
TABLE 3 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 47
TABLE 4 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 47
TABLE 5 POLYURETHANE COATINGS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 48
TABLE 6 POLYURETHANE COATINGS MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 49
TABLE 7 ACRYLIC COATINGS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 50
TABLE 8 ACRYLIC COATINGS MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 50
TABLE 9 PU/ACRYLIC HYBRIDS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 51
TABLE 10 PU/ACRYLIC HYBRIDS MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 52
TABLE 11 BITUMINOUS COATING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 53
TABLE 12 BITUMINOUS COATING MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 53
TABLE 13 SILICONE COATING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 54
TABLE 14 SILICONE COATING MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 55
TABLE 15 MODIFIED SILANE POLYMERS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 56
TABLE 16 MODIFIED SILANE POLYMERS MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 56
TABLE 17 EPDM RUBBERS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 57
TABLE 18 EPDM RUBBERS MARKET SIZE, BY REGION, 2014-2021 (MILLION SQUARE METER) 58
TABLE 19 ELASTOMERIC MEMBRANES MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 59
TABLE 20 ELASTOMERIC MEMBRANES MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 59
TABLE 21 CEMENTITIOUS MEMBRANES MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 60
TABLE 22 CEMENTITIOUS MEMBRANES MARKET SIZE, BY REGION,
2014-2021 (MILLION SQUARE METER) 61
TABLE 23 EPOXY COATINGS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 62
TABLE 24 EPOXY COATINGS MARKET SIZE, BY REGION, 2014-2021 (MILLION SQUARE METER) 62
TABLE 25 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 64
TABLE 26 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 65
TABLE 27 LIQUID ROOFING MARKET SIZE IN RESIDENTIAL BUILDINGS, BY REGION,
2014-2021 (USD MILLION) 66
TABLE 28 LIQUID ROOFING MARKET SIZE IN RESIDENTIAL BUILDINGS, BY REGION,
2014-2021 (MILLION SQUARE METER) 66
TABLE 29 LIQUID ROOFING MARKET SIZE IN COMMERCIAL BUILDINGS, BY REGION,
2014-2021 (USD MILLION) 67
TABLE 30 LIQUID ROOFING MARKET SIZE IN COMMERCIAL BUILDINGS, BY REGION,
2014-2021 (MILLION SQUARE METER) 68
TABLE 31 LIQUID ROOFING MARKET SIZE IN PUBLIC INFRASTRUCTURE, BY REGION,
2014-2021 (USD MILLION) 69
TABLE 32 LIQUID ROOFING MARKET SIZE IN PUBLIC INFRASTRUCTURE, BY REGION,
2014-2021 (MILLION SQUARE METER) 69
TABLE 33 LIQUID ROOFING MARKET SIZE IN INDUSTRIAL FACILITIES, BY REGION,
2014-2021 (USD MILLION) 70
TABLE 34 LIQUID ROOFING MARKET SIZE IN INDUSTRIAL FACILITIES, BY REGION,
2014-2021 (MILLION SQUARE METER) 71
TABLE 35 LIQUID ROOFING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 74
TABLE 36 LIQUID ROOFING MARKET SIZE, BY REGION, 2014-2021 (MILLION SQUARE METER) 74
TABLE 37 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 78
TABLE 38 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (MILLION SQUARE METER) 78
TABLE 39 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 79
TABLE 40 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 79
TABLE 41 LIQUID ROOFING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 80
TABLE 42 LIQUID ROOFING MARKET SIZE, BY APPLICATION,
2014-2021 (MILLION SQUARE METER) 80
TABLE 43 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 82
TABLE 44 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (MILLION SQUARE METER) 83
TABLE 45 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 83
TABLE 46 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 84
TABLE 47 LIQUID ROOFING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 84
TABLE 48 LIQUID ROOFING MARKET SIZE, BY APPLICATION,
2014-2021 (MILLION SQUARE METER) 84
TABLE 49 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 87
TABLE 50 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 87
TABLE 51 LIQUID ROOFING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 88
TABLE 52 LIQUID ROOFING MARKET SIZE, BY APPLICATION,
2014-2021 (MILLION SQUARE METER) 88
TABLE 53 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 89
TABLE 54 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (MILLION SQUARE METER) 89
TABLE 55 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 90
TABLE 56 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (MILLION SQUARE METER) 91
TABLE 57 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 93
TABLE 58 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (MILLION SQUARE METER) 94
TABLE 59 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 94
TABLE 60 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 95
TABLE 61 LIQUID ROOFING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 95
TABLE 62 LIQUID ROOFING MARKET SIZE, BY APPLICATION,
2014-2021 (MILLION SQUARE METER) 96
TABLE 63 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 97
TABLE 64 LIQUID ROOFING MARKET SIZE, BY COUNTRY, 2014-2021 (MILLION SQUARE METER) 97
TABLE 65 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION) 98
TABLE 66 LIQUID ROOFING MARKET SIZE, BY TYPE, 2014-2021 (MILLION SQUARE METER) 98
TABLE 67 LIQUID ROOFING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 99
TABLE 68 LIQUID ROOFING MARKET SIZE, BY APPLICATION,
2014-2021 (MILLION SQUARE METER) 99
TABLE 69 EXPANSION, 2013-2016 104
TABLE 70 NEW PRODUCT LAUNCH, 2013-2015 105
TABLE 71 ACQUISITION, 2014-2016 106
TABLE 72 JOINT VENTURE& AGREEMENT, 2013-2014 106


LIST OF FIGURES

FIGURE 1 LIQUID ROOFING: MARKET SEGMENTATION 15
FIGURE 2 YEARS CONSIDERED FOR THE STUDY 15
FIGURE 3 LIQUID ROOFING MARKET: RESEARCH DESIGN 17
FIGURE 4 KEY DATA FROM SECONDARY SOURCES 18
FIGURE 5 KEY DATA FROM PRIMARY SOURCES 19
FIGURE 6 KEY INDUSTRY INSIGHTS 20
FIGURE 7 BREAKDOWN OF PRIMARY INTERVIEWS 20
FIGURE 8 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 21
FIGURE 9 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 22
FIGURE 10 DATA TRIANGULATION 23
FIGURE 11 RESEARCH ASSUMPTIONS 24
FIGURE 12 ASIA-PACIFIC DOMINATED THE LIQUID ROOFING REGIONAL MARKET IN 2015 26
FIGURE 13 SILICONE COATINGS TO DOMINATE THE LIQUID ROOFING MARKET DURING
THE FORECAST PERIOD 27
FIGURE 14 RESIDENTIAL BUILDINGS APPLICATION TO WITNESS FASTEST GROWTH DURING
FORECAST PERIOD 27
FIGURE 15 RESIDENTIAL BUILDINGS APPLICATION DOMINATED THE MARKET IN 2015 28
FIGURE 16 SIGNIFICANT GROWTH IN THE LIQUID ROOFING MARKET 29
FIGURE 17 SILICONE COATINGS TO BE THE FASTEST-GROWING TYPE BETWEEN 2016 AND 2021 29
FIGURE 18 RESIDENTIAL BUILDINGS ACCOUNTED FOR THE LARGEST SHARE IN
THE LIQUID ROOFING MARKET 30
FIGURE 19 ASIA-PACIFIC TO REGISTER THE HIGHEST GROWTH IN THE LIQUID ROOFING MARKET 31
FIGURE 20 DEVELOPING NATIONS TO EMERGE AS A LUCRATIVE MARKET 31
FIGURE 21 HIGH GROWTH POTENTIAL IN THE ASIA-PACIFIC LIQUID ROOFING MARKET 32
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR THE LIQUID ROOFING MARKET 36
FIGURE 23 VALUE CHAIN ANALYSIS OF THE LIQUID ROOFING MARKET 41
FIGURE 24 PORTER'S FIVE FORCES ANALYSIS 42
FIGURE 25 ELASTOMERIC MEMBRANES TO DRIVE THE LIQUID ROOFING MARKET BETWEEN
2016 AND 2021 46
FIGURE 26 ASIA-PACIFIC TO BE THE LARGEST POLYURETHANE COATINGS MARKET 48
FIGURE 27 ASIA-PACIFIC TO BE THE FASTEST-GROWING ACRYLIC COATINGS MARKET 49
FIGURE 28 ASIA-PACIFIC TO BE THE LARGEST PU/ACRYLIC HYBRIDS MARKET 51
FIGURE 29 ASIA-PACIFIC TO BE THE LARGEST BITUMINOUS COATING MARKET 52
FIGURE 30 ASIA-PACIFIC TO BE THE FASTEST-GROWING SILICONE COATINGS MARKET 54
FIGURE 31 MIDDLE EAST & AFRICA IS THE FASTEST-GROWING MODIFIED
SILANE POLYMERS MARKET 55
FIGURE 32 ASIA-PACIFIC TO BE THE FASTEST-GROWING EPDM RUBBERS MARKET 57
FIGURE 33 NORTH AMERICA TO BE THE SECOND-LARGEST ELASTOMERIC MEMBRANES MARKET 59
FIGURE 34 ASIA-PACIFIC TO BE THE LARGEST CEMENTITIOUS MEMBRANES MARKET 60
FIGURE 35 ASIA-PACIFIC TO BE THE FASTEST-GROWING EPOXY COATINGS MARKET 61
FIGURE 36 RESIDENTIAL BUILDINGS TO DRIVE THE LIQUID ROOFING MARKET 64
FIGURE 37 ASIA-PACIFIC TO BE THE LARGEST LIQUID ROOFING MARKET 65
FIGURE 38 ASIA-PACIFIC TO BETHE FASTEST-GROWING LIQUID ROOFING MARKET 67
FIGURE 39 ASIA-PACIFIC TO BE THE LARGEST LIQUID ROOFING MARKET IN
PUBLIC INFRASTRUCTURE 68
FIGURE 40 ASIA-PACIFIC TO BE THE FASTEST-GROWING LIQUID ROOFING MARKET IN INDUSTRIAL FACILITIES 70
FIGURE 41 REGIONAL SNAPSHOT: INDIA TO EMERGE AS A NEW STRATEGIC DESTINATION 73
FIGURE 42 ASIA-PACIFIC TO BE AN ATTRACTIVE DESTINATION FOR THE LIQUID ROOFING MARKET 74
FIGURE 43 ASIA-PACIFIC MARKET SNAPSHOT: CHINA IS THE LARGEST AND INDIA TO BE
THE FASTEST-GROWING MARKETS 76
FIGURE 44 NORTH AMERICA MARKET SNAPSHOT: THE U.S. IS THE LARGEST AND
MEXICO TO BE THE FASTEST-GROWING MARKETS 81
FIGURE 45 EUROPE MARKET SNAPSHOT: GERMANY TO BE THE LARGEST AND FASTEST-GROWING MARKET 86
FIGURE 46 SOUTH AMERICA MARKET SNAPSHOT: BRAZIL TO BE THE LARGEST AND
FASTEST-GROWING MARKET 92
FIGURE 47 MIDDLE EAST & AFRICA MARKET SNAPSHOT: SAUDI ARABIA TO BE
THE LARGEST AND FASTEST-GROWING MARKET 96
FIGURE 48 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY,
2011-2016 100
FIGURE 49 BASF SE IS THE LARGEST MARKET PLAYER IN TERMS OF R&D EXPENDITURE,
2013-2015 (USD MILLION) 101
FIGURE 50 SAINT GOBAIN, BASF SE, AND DOW CHEMICAL ARE MAJOR PLAYERS IN
THE LIQUID ROOFING MARKET 102
FIGURE 51 KEY GROWTH STRATEGIES IN THE LIQUID ROOFING MARKET, 2011-2016 103
FIGURE 52 BASF SE: COMPANY SNAPSHOT 107
FIGURE 53 BASF SE: SWOT ANALYSIS 109
FIGURE 54 THE DOW CHEMICAL COMPANY: COMPANY SNAPSHOT 110
FIGURE 55 THE DOW CHEMICAL COMPANY: SWOT ANALYSIS 112
FIGURE 56 SAINT GOBAIN S. A.: COMPANY SNAPSHOT 113
FIGURE 57 SAINT GOBAIN S. A.: SWOT ANALYSIS 115
FIGURE 58 3M COMPANY.: COMPANY SNAPSHOT 116
FIGURE 59 3M COMPANY: SWOT ANALYSIS 117
FIGURE 60 AKZONOBEL N.V.: COMPANY SNAPSHOT 119
FIGURE 61 AKZONOBEL N.V.: SWOT ANALYSIS 121
FIGURE 62 SIKA AG: COMPANY SNAPSHOT 122
FIGURE 63 KRATON PERFORMANCE POLYMERS INC.: COMPANY SNAPSHOT 124