1 INTRODUCTION 36
1.1 INTRODUCTION TO COVID-19 36
1.2 COVID-19 HEALTH ASSESSMENT 36
FIGURE 1 COVID-19: GLOBAL PROPAGATION 36
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 37
1.3 COVID-19 ECONOMIC ASSESSMENT 38
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 38
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 39
FIGURE 4 FACTORS IMPACTING THE GLOBAL ECONOMY 39
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 40
1.4 OBJECTIVES OF THE STUDY 41
1.5 MARKET DEFINITION 41
1.5.1 INCLUSIONS AND EXCLUSIONS 42
1.6 MARKET SCOPE 42
1.6.1 MARKET SEGMENTATION 42
1.7 YEARS CONSIDERED FOR THE STUDY 43
1.8 STAKEHOLDERS 43
1.9 SUMMARY OF CHANGES 44

2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 6 A2P MESSAGING MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
2.1.2.1 Breakup of primaries 46
2.1.2.2 Key industry insights 47
2.2 MARKET BREAKUP AND DATA TRIANGULATION 48
FIGURE 7 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE A2P MESSAGING MARKET 49
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE A2P MESSAGING MARKET 49
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF THE A2P MESSAGING MARKET 50
2.4 MARKET FORECAST 50
TABLE 1 FACTOR ANALYSIS 50
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 51
FIGURE 11 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 51
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 52
2.6.1 ASSUMPTIONS FOR THE STUDY 52
2.6.2 LIMITATIONS OF THE STUDY 53

3 EXECUTIVE SUMMARY 54
FIGURE 12 A2P MESSAGING MARKET: HOLISTIC VIEW 55
FIGURE 13 A2P MESSAGING MARKET: GROWTH TREND 56
FIGURE 14 ASIA PACIFIC TO GROW AT A HIGH RATE DURING THE FORECAST PERIOD 56

4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE OPPORTUNITIES IN THE A2P MESSAGING MARKET 57
FIGURE 15 THE GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE THE A2P MESSAGING MARKET GROWTH DURING THE FORECAST PERIOD 57
4.2 A2P MESSAGING MARKET, BY DEPLOYMENT MODE 57
FIGURE 16 CLOUD SEGMENT TO HOLD A LARGER MARKET SHARE IN 2020 57
4.3 A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION 58
FIGURE 17 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2020 58
4.4 A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION 58
FIGURE 18 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2020 58

5 MARKET OVERVIEW AND INDUSTRY TRENDS 59
5.1 INTRODUCTION 59
5.2 MARKET DYNAMICS 59
FIGURE 19 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 60
5.2.1 DRIVERS 60
5.2.1.1 Increasing number of advertising and marketing companies 60
5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging 60
FIGURE 20 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2025 61
5.2.1.3 Growing use of A2P messaging among major industries 61
FIGURE 21 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL 62
5.2.2 RESTRAINTS 62
5.2.2.1 Stringent government regulations and policies 62
TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Growing trend of mobile marketing via messaging 64
FIGURE 22 UNITED STATES: SMS USAGE 64
5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs 65
5.2.4 CHALLENGES 65
5.2.4.1 Difficulty in maximizing monetization of A2P messaging 65
FIGURE 23 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS 65
5.2.4.2 Grey route traffic causing significant revenue loss for MNOs 66
FIGURE 24 EMERGENCE OF GREY ROUTE SMS 66
5.2.4.3 Increasing SMS fraudulent activities, such as SMS phishing, SMS spoofing, and SMS spamming 66
TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES 67
FIGURE 25 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION 68
5.3 CASE STUDY ANALYSIS 68
TABLE 4 CASE STUDY: IXIGO, INDIA 68
TABLE 5 CASE STUDY: TASTECARD, UK 69
TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA 69
TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS 70
TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS 70
TABLE 9 CASE STUDY: ALLO, UKRAINE 71
5.4 TECHNOLOGY ANALYSIS 71
5.4.1 ARTIFICIAL INTELLIGENCE 71
5.4.2 INTERNET OF THINGS 72
5.4.3 ANALYTICS 72
5.5 VALUE CHAIN ANALYSIS 72
FIGURE 26 VALUE CHAIN ANALYSIS (2020): A2P MESSAGING MARKET 73
5.5.1 END USERS 73
5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS 73
5.5.3 TELECOM OPERATORS 73
5.5.4 APPLICATIONS 74
5.6 AVERAGE SELLING PRICE TREND 74
TABLE 10 PRICING ANALYSIS 74
5.7 PATENT ANALYSIS 74
5.8 PORTER'S 5 FORCES ANALYSIS 75
FIGURE 27 A2P MESSAGING: PORTER'S FIVE FORCES MODEL 75
5.8.1 THREAT OF NEW ENTRANTS 75
5.8.2 THREAT OF SUBSTITUTES 76
5.8.3 BARGAINING POWER OF BUYERS 76
5.8.4 BARGAINING POWER OF SUPPLIERS 76
5.8.5 COMPETITION RIVALRY 76
5.9 IMPACT OF COVID-19 ON THE A2P MESSAGING MARKET 77
5.9.1 SUPPLY SIDE 77

6 A2P MESSAGING MARKET, BY COMPONENT 78
6.1 INTRODUCTION 79
6.1.1 COMPONENT: A2P MESSAGING MARKET DRIVERS 79
6.1.2 COMPONENT: COVID-19 IMPACT ON THE A2P MESSAGING MARKET 79
FIGURE 28 PLATFORM SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD 79
TABLE 11 A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD BILLION) 80
TABLE 12 A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD BILLION) 80
6.2 PLATFORM 80
TABLE 13 PLATFORM: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 80
TABLE 14 PLATFORM: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 81
6.3 A2P SERVICE 81
TABLE 15 A2P SERVICE: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 81
TABLE 16 A2P SERVICE: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 81

7 A2P MESSAGING MARKET, BY APPLICATION 82
7.1 INTRODUCTION 83
7.1.1 APPLICATIONS: A2P MESSAGING MARKET DRIVERS 83
7.1.2 APPLICATIONS: COVID-19 IMPACT ON THE A2P MESSAGING MARKET 83
FIGURE 29 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 84
TABLE 17 A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD BILLION) 84
TABLE 18 A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD BILLION) 84
7.2 AUTHENTICATION SERVICES 85
TABLE 19 AUTHENTICATION SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 85
TABLE 20 AUTHENTICATION SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 85
7.3 PROMOTIONAL AND MARKETING SERVICES 86
TABLE 21 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 86
TABLE 22 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 86
7.4 PUSHED CONTENT SERVICES 87
TABLE 23 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 87
TABLE 24 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 87
7.5 INTERACTIVE MESSAGES SERVICES 88
TABLE 25 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET SIZE,
BY REGION, 2016-2019 (USD MILLION) 88
TABLE 26 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET SIZE,
BY REGION, 2019-2025 (USD MILLION) 88
7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES 89
TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 89
TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 89
7.7 OTHERS 90
TABLE 29 OTHERS APPLICATIONS: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 90
TABLE 30 OTHERS APPLICATIONS: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 90

8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE 91
8.1 INTRODUCTION 92
8.1.1 DEPLOYMENT MODE: A2P MESSAGING MARKET DRIVERS 92
8.1.2 DEPLOYMENT MODE: COVID-19 IMPACT 92
FIGURE 30 ON-PREMISES SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD 92
TABLE 31 A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD BILLION) 93
TABLE 32 A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD BILLION) 93
8.2 ON-PREMISES 93
TABLE 33 ON-PREMISES: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 93
TABLE 34 ON-PREMISES: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 94
8.3 CLOUD 94
TABLE 35 CLOUD: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 94
TABLE 36 CLOUD: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 94

9 A2P MESSAGING MARKET, BY SMS TRAFFIC 95
9.1 INTRODUCTION 95
9.1.1 TRAFFIC: A2P MESSAGING MARKET DRIVERS 95
9.1.2 SMS TRAFFIC: COVID-19 IMPACT ON THE A2P MESSAGING MARKET 95
9.2 NATIONAL TRAFFIC 95
9.3 MULTI-COUNTRY 96

10 A2P MESSAGING MARKET, BY END USER 97
10.1 INTRODUCTION 98
10.1.1 END-USER: A2P MESSAGING MARKET DRIVERS 98
10.1.2 END USER: COVID-19 IMPACT ON THE A2P MESSAGING MARKET 98
FIGURE 31 E-GOVERNANCE SEGMENT TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 99
TABLE 37 A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD BILLION) 99
TABLE 38 A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD BILLION) 99
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 100
TABLE 39 BFSI: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 100
TABLE 40 BFSI: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 100
10.3 RETAIL AND ECOMMERCE 101
TABLE 41 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 101
TABLE 42 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 101
10.4 E-GOVERNANCE 102
TABLE 43 E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 102
TABLE 44 E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 102
10.5 HYPERLOCAL BUSINESSES 103
TABLE 45 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 103
TABLE 46 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 103
10.6 HEALTHCARE 104
TABLE 47 HEALTHCARE: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 104
TABLE 48 HEALTHCARE: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 104
10.7 TRAVEL AND HOSPITALITY 105
TABLE 49 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 105
TABLE 50 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION) 105
10.8 OTHERS 106
TABLE 51 OTHERS END USERS: A2P MESSAGING MARKET SIZE, BY REGION,
2016-2019 (USD MILLION) 106
TABLE 52 OTHERS END USERS: A2P MESSAGING MARKET SIZE, BY REGION,
2019-2025 (USD MILLION) 106

11 A2P MESSAGING MARKET, BY REGION 107
11.1 INTRODUCTION 108
FIGURE 32 MIDDLE EAST AND AFRICA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 108
FIGURE 33 MEA TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 109
TABLE 53 A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD BILLION) 109
TABLE 54 A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD BILLION) 109
11.2 NORTH AMERICA 110
11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS 110
11.2.2 NORTH AMERICA: COVID-19 IMPACT 111
11.2.3 NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 111
FIGURE 34 NORTH AMERICA: NUMBER OF MOBILE SUBSCRIBERS, 2018 112
TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 112
TABLE 56 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 112
TABLE 57 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 113
TABLE 58 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 113
TABLE 59 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 113
TABLE 60 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 114
TABLE 61 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY END USER,
2016-2019 (USD MILLION) 114
TABLE 62 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY END USER,
2019-2025 (USD MILLION) 114
TABLE 63 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2016-2019 (USD BILLION) 115
TABLE 64 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2019-2025 (USD BILLION) 115
11.2.4 UNITED STATES 115
FIGURE 35 UNITED STATES: COVID-19-RELATED SCAM MESSAGES/CALLS, 2020 115
TABLE 65 UNITED STATES: KEY MOBILE TRENDS, 2018 116
FIGURE 36 UNITED STATES: WIRELESS DATA TRAFFIC, 2018 116
TABLE 66 UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 117
TABLE 67 UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 117
TABLE 68 UNITED STATES: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 117
TABLE 69 UNITED STATES: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 118
TABLE 70 UNITED STATES: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 118
TABLE 71 UNITED STATES: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 118
11.2.5 CANADA 118
FIGURE 37 CANADA: MOBILE SUBSCRIBERS, 2019 119
FIGURE 38 CANADA: FREQUENCY OF COMMUNICATION VIA SMS, 2018 119
TABLE 72 CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 119
TABLE 73 CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 120
TABLE 74 CANADA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 120
TABLE 75 CANADA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 120
11.3 EUROPE 120
FIGURE 39 EUROPE: TOTAL TELECOMMUNICATIONS REVENUE, 2015-2019 121
FIGURE 40 EUROPE: TELECOMMUNICATIONS REVENUE BY SEGMENT, 2018 121
11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS 121
FIGURE 41 UNITED KINGDOM: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLIONS) 122
FIGURE 42 UNITED KINGDOM: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLIONS) 123
FIGURE 43 GERMANY: SMS MESSAGES SENT (BILLIONS) 123
11.3.2 EUROPE: COVID-19 IMPACT 123
11.3.3 EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 124
TABLE 76 EUROPE: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 124
TABLE 77 EUROPE: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 125
TABLE 78 EUROPE: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 125
TABLE 79 EUROPE: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 125
TABLE 80 EUROPE: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 126
TABLE 81 EUROPE: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 126
TABLE 82 EUROPE: A2P MESSAGING MARKET SIZE, BY END USER,
2016-2019 (USD MILLION) 126
TABLE 83 EUROPE: A2P MESSAGING MARKET SIZE, BY END USER,
2019-2025 (USD MILLION) 127
TABLE 84 EUROPE: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2016-2019 (USD MILLION) 127
TABLE 85 EUROPE: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2019-2025 (USD MILLION) 127
11.3.4 UNITED KINGDOM 128
FIGURE 44 UNITED KINGDOM: TELECOM REVENUES (EURO BILLIONS) 128
TABLE 86 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 128
TABLE 87 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 129
TABLE 88 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 129
TABLE 89 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 129
TABLE 90 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 130
TABLE 91 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 130
11.3.5 GERMANY 130
TABLE 92 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS) 130
TABLE 93 GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 130
TABLE 94 GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 131
TABLE 95 GERMANY: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 131
TABLE 96 GERMANY: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 131
TABLE 97 GERMANY: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 132
TABLE 98 GERMANY: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 132
11.3.6 REST OF EUROPE 132
11.4 ASIA PACIFIC 132
FIGURE 45 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY 133
11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS 133
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 133
11.4.3 ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 134
FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT 135
TABLE 99 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD BILLION) 135
TABLE 100 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD BILLION) 136
TABLE 101 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD BILLION) 136
TABLE 102 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD BILLION) 136
TABLE 103 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 137
TABLE 104 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 137
TABLE 105 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY END USER,
2016-2019 (USD MILLION) 137
TABLE 106 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY END USER,
2019-2025 (USD MILLION) 138
TABLE 107 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2016-2019 (USD BILLION) 138
TABLE 108 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2019-2025 (USD BILLION) 138
11.4.4 CHINA 139
TABLE 109 CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD BILLION) 139
TABLE 110 CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD BILLION) 139
TABLE 111 CHINA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 139
TABLE 112 CHINA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 140
TABLE 113 CHINA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 140
TABLE 114 CHINA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 140
11.4.5 INDIA 140
TABLE 115 INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD BILLION) 141
TABLE 116 INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD BILLION) 141
TABLE 117 INDIA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 141
TABLE 118 INDIA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 142
TABLE 119 INDIA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 142
TABLE 120 INDIA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 142
11.4.6 REST OF ASIA PACIFIC 142
11.5 MIDDLE EAST AND AFRICA 143
11.5.1 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET DRIVERS 143
11.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 143
11.5.3 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 144
FIGURE 47 MIDDLE EAST AND AFRICA: MARKET SNAPSHOT 144
TABLE 121 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION) 145
TABLE 122 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION) 145
TABLE 123 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 145
TABLE 124 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION) 146
TABLE 125 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 146
TABLE 126 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 146
TABLE 127 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION) 147
TABLE 128 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION) 147
TABLE 129 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION) 147
TABLE 130 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION) 148
11.5.4 GCC COUNTRIES 148
TABLE 131 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 148
TABLE 132 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION) 148
TABLE 133 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 149
TABLE 134 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 149
11.5.5 SOUTH AFRICA 149
FIGURE 48 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLIONS) 149
TABLE 135 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 150
TABLE 136 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 150
TABLE 137 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 150
TABLE 138 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 150
11.5.6 REST OF MIDDLE EAST AND AFRICA 151
11.6 LATIN AMERICA 151
11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS 151
11.6.2 LATIN AMERICA: COVID-19 IMPACT 151
11.6.3 LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 151
TABLE 139 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 152
TABLE 140 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 152
TABLE 141 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2016-2019 (USD MILLION) 152
TABLE 142 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION,
2019-2025 (USD MILLION) 153
TABLE 143 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 153
TABLE 144 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION) 153
TABLE 145 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY END USER,
2016-2019 (USD MILLION) 154
TABLE 146 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY END USER,
2019-2025 (USD MILLION) 154
TABLE 147 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2016-2019 (USD MILLION) 154
TABLE 148 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY,
2019-2025 (USD MILLION) 155
11.6.4 BRAZIL 155
TABLE 149 BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 155
TABLE 150 BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 155
TABLE 151 BRAZIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 156
TABLE 152 BRAZIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 156
11.6.5 MEXICO 156
TABLE 153 MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2016-2019 (USD MILLION) 156
TABLE 154 MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT,
2019-2025 (USD MILLION) 156
TABLE 155 MEXICO: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2016-2019 (USD MILLION) 157
TABLE 156 MEXICO: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE,
2019-2025 (USD MILLION) 157
11.6.6 REST OF LATIN AMERICA 157

12 COMPETITIVE LANDSCAPE 158
12.1 INTRODUCTION 158
12.2 MARKET EVALUATION FRAMEWORK 158
FIGURE 49 MARKET EVALUATION FRAMEWORK, 2019-2020 158
12.3 HISTORICAL REVENUE ANALYSIS 159
FIGURE 50 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS 159
12.4 REVENUE ANALYSIS OF THE TOP MARKET PLAYERS 160
FIGURE 51 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS 160
12.5 RANKING OF KEY PLAYERS IN THE A2P MESSAGING MARKET, 2020 161
FIGURE 52 RANKING OF KEY PLAYERS, 2020 161
12.6 COMPANY EVALUATION MATRIX 162
12.6.1 STAR 162
12.6.2 EMERGING LEADER 162
12.6.3 PERVASIVE 162
12.6.4 PARTICIPANT 162
FIGURE 53 A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020 163
12.6.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS 163
FIGURE 54 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS 164
FIGURE 55 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS 165
12.7 STARTUP/SME EVALUATION MATRIX, 2020 165
12.7.1 PROGRESSIVE COMPANIES 165
12.7.2 RESPONSIVE COMPANIES 166
12.7.3 DYNAMIC COMPANIES 166
12.7.4 STARTING BLOCKS 166
FIGURE 56 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020 166

13 COMPANY PROFILES 167
13.1 INTRODUCTION 167
(Business overview, Services offered, Recent developments, Response to COVID-19, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats)*
13.2 AT&T 167
FIGURE 57 AT&T: COMPANY SNAPSHOT 167
13.3 SINCH 170
FIGURE 58 SINCH: COMPANY SNAPSHOT 170
13.4 INFOBIP 174
13.5 CHINA MOBILE 177
FIGURE 59 CHINA MOBILE: COMPANY SNAPSHOT 177
13.6 COMVIVA 180
13.7 ORANGE 183
FIGURE 60 ORANGE: COMPANY SNAPSHOT 183
13.8 ROUTE MOBILE 185
FIGURE 61 ROUTE MOBILE: COMPANY SNAPSHOT 185
13.9 TWILIO 188
FIGURE 62 TWILIO: COMPANY SNAPSHOT 188
13.10 BICS 190
13.11 MONTY MOBILE 191
13.12 SYNIVERSE 193
13.13 GLOBAL MESSAGE SERVICES 195
13.14 TYNTEC 196
13.15 SILVERSTREET 197
13.16 VONAGE 198
13.17 GENESYS 199
13.18 TATA COMMUNICATIONS 199
13.19 CEQUENS 200
13.20 CLEARSKY TECHNOLOGIES 200
13.21 SIFY TECHNOLOGIES 201
13.22 MSG91 202
13.23 MITTO 202
13.24 TEXTLOCAL 203
13.25 CLICKATELL 204
13.26 MESSAGEBIRD 205
*Details on Business overview, Services offered, Recent developments, Response to COVID-19, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies.

14 APPENDIX 206
14.1 ADJACENT/RELATED MARKETS 206
14.2 LIMITATIONS 206
14.2.1 SMS FIREWALL MARKET - GLOBAL FORECAST TO 2025 206
14.2.1.1 Market definition 206
14.2.1.2 Market overview 206
14.2.1.3 SMS firewall market, by component 207
TABLE 157 SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION) 207
14.2.1.4 SMS firewall market, by platform 207
TABLE 158 SMS FIREWALL MARKET SIZE, BY PLATFORM, 2018-2025 (USD MILLION) 207
14.2.1.5 SMS firewall market, by service 208
TABLE 159 SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION) 208
TABLE 160 PROFESSIONAL SERVICES MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 208
TABLE 161 MANAGED SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 208
14.2.1.6 SMS firewall market, by deployment mode 209
TABLE 162 SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018-2025 (USD MILLION) 209
TABLE 163 ON-PREMISES: SMS FIREWALL MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 209
TABLE 164 CLOUD: SMS FIREWALL MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 209
14.2.1.7 SMS firewall market, by region 210
TABLE 165 SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 210
TABLE 166 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 210
TABLE 167 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 210
TABLE 168 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 211
TABLE 169 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COUNTRY,
2018-2025 (USD MILLION) 211
TABLE 170 UNITED STATES: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 211
TABLE 171 UNITED STATES: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 211
TABLE 172 UNITED STATES: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 212
TABLE 173 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 212
TABLE 174 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 212
TABLE 175 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018-2025 (USD MILLION) 212
TABLE 176 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COUNTRY,
2018-2025 (USD MILLION) 213
TABLE 177 CHINA: SMS FIREWALL MARKET SIZE, BY COMPONENT,
2018-2025 (USD MILLION) 213
TABLE 178 CHINA: SMS FIREWALL MARKET SIZE, BY SERVICE,
2018-2025 (USD MILLION) 213
TABLE 179 CHINA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,
2018-2025 (USD MILLION) 214
TABLE 180 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION) 214
TABLE 181 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION) 214
TABLE 182 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 214
TABLE 183 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION) 215
TABLE 184 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION) 215
TABLE 185 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION) 215
TABLE 186 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION) 216
14.2.2 RICH COMMUNICATION SERVICES SYSTEM MARKET - GLOBAL FORECAST TO 2025 216
14.2.2.1 Market definition 216
14.2.2.2 Market overview 216
14.2.2.3 Rich communication services market, by application 217
TABLE 187 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION,
2020-2025 (USD MILLION) 217
14.2.2.4 Rich Communication Services market, by end user 217
TABLE 188 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER,
2020-2025 (USD MILLION) 217
TABLE 189 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPEAN COUNTRIES, 2020-2025 (USD MILLION) 218
TABLE 190 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC COUNTRIES, 2020-2025 (USD MILLION) 218
TABLE 191 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION) 218
TABLE 192 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION) 219
TABLE 193 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 219
TABLE 194 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION) 219
TABLE 195 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION) 220
TABLE 196 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION) 220
TABLE 197 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION) 220
TABLE 198 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION) 221
14.2.2.5 Rich Communication Services market, by enterprise size 221
TABLE 199 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION) 221
TABLE 200 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 221
TABLE 201 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION) 222
TABLE 202 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION) 222
TABLE 203 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION) 222
TABLE 204 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA,
2020-2025 (USD MILLION) 223
TABLE 205 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION) 223
TABLE 206 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION) 223
TABLE 207 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION) 224
TABLE 208 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION) 224
TABLE 209 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION) 224
TABLE 210 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION) 225
TABLE 211 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION) 225
14.2.2.6 Rich communication services market, by enterprise vertical 225
TABLE 212 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION) 226
14.2.3 MOBILE MARKETING MARKET - GLOBAL FORECAST TO 2024 226
14.2.3.1 Market definition 226
14.2.3.2 Market overview 226
14.2.3.3 Mobile marketing market, by component 227
TABLE 213 MOBILE MARKETING MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 227
TABLE 214 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 227
TABLE 215 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 228
14.2.3.4 Mobile marketing market, by organization size 228
TABLE 216 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2017-2024 (USD MILLION) 228

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