Beauty and Personal Care in Canada
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
A cleaner and more transparent image can go a long way
Multinationals lead the way
Hygiene likely to remain on consumers’ minds and boost longer-term performance
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
The natural look and Canada’s ageing population drive sales over to skin care
Multinational powerhouses lead sales while K-Beauty trend begins to shine
Mass fragrances continue to lose ground though sets/kits has a seasonal advantage
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumer migration to skin care accelerated by loyalty programmes
L’Oréal worth its lead, while e-commerce is increasingly influential
Some rational purchasing behaviour observed in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 22 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
The natural trend is growing, while Canadians’ budgets are tightening
Multinationals dominate sales, while Hello Bello greets Canada
Low birth rate limits scope for growth
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 25 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 26 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 27 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 28 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 29 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 30 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 31 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 32 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 33 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 34 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Luxury positioning making bar soap more appealing, while body powder suffers from negative health publicity
Dove and Olay are the cream of bath and shower
Luxurious and natural body wash/shower gel products are increasingly popular
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 36 Sales of Bath and Shower by Category: Value 2014-2019
Table 37 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 38 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 39 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 40 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 41 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 42 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 43 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 44 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Demographic and current beauty trends are against colour cosmetics
Brands for all incomes and innovative technology keep L’Oréal Canada at the top
Leading chained retailers play key role in driving awareness and sales
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 45 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 46 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 48 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 49 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 50 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 51 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 52 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 53 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 54 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 55 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Natural deodorants on the rise
Unilever leadership supported by moving with the times
Both premium and mass deodorants grow
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 56 Sales of Deodorants by Category: Value 2014-2019
Table 57 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 58 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 59 NBO Company Shares of Deodorants: % Value 2015-2019
Table 60 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 61 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 62 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 63 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 64 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Uncertain future role for women’s pre-shave
Procter & Gamble too sharp for the competition
Depilatories are taking a more natural path
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 65 Sales of Depilatories by Category: Value 2014-2019
Table 66 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 67 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 68 NBO Company Shares of Depilatories: % Value 2015-2019
Table 69 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 70 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 71 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Mass fragrances losing their appeal, while seasonal demand keeps sets/kits steady
Coty leads comfortably but its mass fragrances are struggling
Gender-neutral scents strike the right notes
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 72 Sales of Fragrances by Category: Value 2014-2019
Table 73 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Fragrances: % Value 2015-2019
Table 75 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 76 LBN Brand Shares of Premium Men’s Fragrances: % Value 2016-2019
Table 77 LBN Brand Shares of Premium Women’s Fragrances: % Value 2016-2019
Table 78 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 79 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Women are leaving hair care out to dry
L’Oréal shines in hair care
Products showing a closer match to consumers’ hair types and creative needs
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 80 Sales of Hair Care by Category: Value 2014-2019
Table 81 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 82 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 83 NBO Company Shares of Hair Care: % Value 2015-2019
Table 84 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 85 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 86 LBN Brand Shares of Colourants: % Value 2016-2019
Table 87 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 88 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 89 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 90 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 91 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 92 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Decline in shaving takes its toll on sales, while men take a greater interest in skin care
Procter & Gamble heads a category seeing rising sophistication
Major players are joining the club as online services flourish
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 93 Sales of Men’s Grooming by Category: Value 2014-2019
Table 94 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 95 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 96 Sales of Men’s Skin Care by Type: % Value Breakdown 2016-2019
Table 97 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 98 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 99 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 100 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 101 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Oral care sees natural progression
Spotless year for Procter & Gamble
An electric performance
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 102 Sales of Oral Care by Category: Value 2014-2019
Table 103 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 104 Sales of Toothbrushes by Category: Value 2014-2019
Table 105 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 106 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 107 NBO Company Shares of Oral Care: % Value 2015-2019
Table 108 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 109 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 110 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 111 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 112 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 113 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 114 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Steady gains for the category as more Canadians invest in their skin health
L’Oréal shimmers while e-commerce is growing rapidly
No disguising the growth opportunities in face masks
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 115 Sales of Skin Care by Category: Value 2014-2019
Table 116 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 117 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 119 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 120 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 121 NBO Company Shares of Skin Care: % Value 2015-2019
Table 122 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 123 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 124 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 125 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 126 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 127 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 128 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sun care alternatives casting a shadow on sales
L’Oréal eclipses Beiersdorf
Natural sunscreen and self-tanning are on the rise
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 130 Sales of Sun Care by Category: Value 2014-2019
Table 131 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 132 NBO Company Shares of Sun Care: % Value 2015-2019
Table 133 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 134 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 135 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 136 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024