Beauty and Personal Care in Hong Kong, China
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Political unrest proves hugely damaging for beauty and personal care in 2019
Brands from South Korea and Japan fare well in 2019 as competition intensifies
Robust recovery likely for beauty and personal care over the forecast period
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Most mass categories post value declines in 2019 due to fallout of political unrest
Key international brands face growing threat from Japanese players in 2019
Procter & Gamble maintains overall lead in 2019 as masstige brands struggle
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Japanese and Korean brands prove most resilient to challenging conditions in 2019
Innovation in premium skin care in 2019 focuses on microbiome science
L’Oréal and Estée Lauder continue to lead in 2019 as competitive pressures intensify
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Demographic factors and political unrest inhibit demand in 2019
Best performing product types in 2019 are those considered necessities
Johnson & Johnson strengthens its lead in 2019 despite growing competition
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
2019 sees strong demand for natural products claiming functional properties
Body wash/shower gel lines from luxury fragrance brands gain popularity in 2019
Unilever maintains overall lead in 2019, followed by Reckitt Benckiser
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Political unrest deals severe blow to colour cosmetics in 2019
K-Beauty products lose out in 2019 as Japanese and European brands gain ground
New launches and promotions help L’Oréal to strengthen its lead in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Deodorants weathers political unrest in 2019 better than most categories
Japanese products capture consumer attention in 2019
Unilever maintains overall lead in 2019, closely followed by Beiersdorf
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2014-2019
Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Use of depilatories continues to decline in 2019 as alternatives gain popularity
Women’s razors and blades fares better than other categories in 2019
Reckitt Benckiser maintains commanding lead in 2019 despite declining sales
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2014-2019
Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 64 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Fragrances is among the categories worst affected by political unrest in 2019
2019 sees more luxury brands open local stores and launch floral variants
New launches in 2019 help Estée Lauder to consolidate its lead
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men’s Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women’s Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Japanese influences increasingly visible in hair care in 2019
2019 sees increased demand for products with natural functional ingredients
Procter & Gamble maintains overall lead in 2019, followed by L’Oréal
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Challenging trading conditions in 2019 inhibit demand across men’s grooming
Basic products offering good value for money remain most popular in 2019
Procter & Gamble retains overall lead in 2019 thanks to its Gillette brand
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2014-2019
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 92 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 93 Sales of Men’s Skin Care by Type: % Value Breakdown 2016-2019
Table 94 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 96 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
New launches in 2019 tap into improved public education about oral hygiene
Shift from manual to electric toothbrushes continues in 2019
Colgate-Palmolive maintains strong lead in 2019 despite lack of innovation
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2014-2019
Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 101 Sales of Toothbrushes by Category: Value 2014-2019
Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Local brands flourish in 2019 as political tensions shape consumer choices
2019 sees higher demand for products with natural ingredients and simple formulas
L’Oréal and Estée Lauder lead in 2019 as presence of local brands grows
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2014-2019
Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Growing participation in outdoor activities continues to benefit sun care in 2019
Threat from hybrid products in 2019 is mitigated by better sun care education
Anessa and Bioré remain the top two sun care brands in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 127 Sales of Sun Care by Category: Value 2014-2019
Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024