TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 20
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.2 SECONDARY DATA 22
2.2.1 KEY SECONDARY SOURCES 22
2.2.2 KEY DATA FROM SECONDARY SOURCES 23
2.3 PRIMARY DATA 24
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 24
2.3.2 PRIMARY PARTICIPANTS 25
2.4 FACTOR ANALYSIS 25
2.4.1 INTRODUCTION 25
2.4.2 DEMAND-SIDE ANALYSIS 25
2.4.2.1 Impact of per capita income on total vehicle sales 25
2.4.2.2 Increasing vehicle production in major automobile manufacturing countries 26
2.4.3 SUPPLY-SIDE ANALYSIS 26
2.4.3.1 Technological advancements 26
2.5 MARKET SIZE ESTIMATION 27
2.5.1 BOTTOM-UP APPROACH 27
2.5.2 TOP-DOWN APPROACH 28
2.5.3 MARKET BREAKDOWN & DATA TRIANGULATION 28
2.6 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
3.1 INTRODUCTION 31
3.1.1 AUTOMOTIVE STEERING SYSTEM MARKET SHARE, BY REGION 31
3.1.2 AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE 32
3.1.3 AUTOMOTIVE STEERING SYSTEM MARKET, BY COMPONENT 33
3.1.4 ELECTRONIC POWER STEERING MARKET, BY TYPE 34
3.1.5 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE 35
4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE STEERING SYSTEM MARKET 36
4.2 AUTOMOTIVE STEERING SYSTEM MARKET SHARE, BY TYPE & REGION 37
4.3 AUTOMOTIVE STEERING SYSTEM MARKET, BY COUNTRY 38
4.4 AUTOMOTIVE STEERING SYSTEM MARKET, BY COMPONENT 38
4.5 ELECTRIC POWER STEERING MARKET, BY TYPE 39
4.6 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 MARKET SEGMENTATION 41
5.2.1 AUTOMOTIVE STEERING SYSTEM: MARKET SEGMENTATION 41
5.3 MARKET DYNAMICS 42
5.3.1 DRIVERS 42
5.3.1.1 Increasingly stringent fuel efficiency norms to drive the demand for electronically assisted steering systems 42
5.3.1.2 Growing vehicle production 43
5.3.1.3 Increasing consumer preference for driving comfort 44
5.3.2 RESTRAINTS 45
5.3.2.1 Limited load bearing capacity of EPS systems 45
5.3.2.2 High cost of assisted power steering system 45
5.3.3 OPPORTUNITIES 46
5.3.3.1 Use of EPS in commercial vehicles 46
5.3.3.2 Adoption of steer-by-wire technology 46
5.3.4 CHALLENGES 48
5.3.4.1 Maintaining balance between high cost & performance of smart steering systems 48
5.4 PORTER’S FIVE FORCES ANALYSIS 48
5.4.1 THREAT OF NEW ENTRANTS 49
5.4.2 THREAT OF SUBSTITUTES 50
5.4.3 BARGAINING POWER OF SUPPLIERS 51
5.4.4 BARGAINING POWER OF BUYERS 52
5.4.5 INTENSITY OF COMPETITIVE RIVALRY 53
6 AUTOMOTIVE STEERING SYSTEM MARKET, BY COMPONENT 54
6.1 INTRODUCTION 55
6.1.1 HYDRAULIC PUMP MARKET SIZE, BY REGION 56
6.1.2 STEERING COLUMN MARKET SIZE, BY REGION 57
6.1.3 STEERING WHEEL SPEED SENSOR MARKET SIZE, BY REGION 58
6.1.4 ELECTRIC MOTOR MARKET SIZE, BY REGION 59

7 AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE, VEHICLE TYPE & REGION 60
7.1 INTRODUCTION 61
7.1.1 MANUAL STEERING SYSTEM 61
7.1.2 HYDRAULIC POWER STEERING SYSTEM 61
7.1.3 ELECTRO-HYDRAULIC POWER STEERING SYSTEM 61
7.1.4 ELECTRIC POWER STEERING 62
7.2 ASIA-OCEANIA 64
7.2.1 CHINA: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 69
7.2.2 JAPAN: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 71
7.2.3 SOUTH KOREA: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 73
7.2.4 INDIA: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 75
7.2.5 REST OF ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 77
7.3 EUROPE 79
7.3.1 GERMANY: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 83
7.3.2 FRANCE: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 85
7.3.3 U.K.: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 87
7.3.4 ITALY: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 89
7.3.5 TURKEY: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 91
7.3.6 REST OF EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 93
7.4 NORTH AMERICA 95
7.4.1 U.S.: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 98
7.4.2 MEXICO: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 100
7.4.3 CANADA: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 102
7.5 REST OF THE WORLD 104
7.5.1 BRAZIL: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 107
7.5.2 RUSSIA: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 109
7.5.3 ROW OTHERS: AUTOMOTIVE STEERING SYSTEM MARKET SIZE, BY TYPE & VEHICLE TYPE 111

8 ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE & REGION 113
8.1 INTRODUCTION 114
8.1.1 C-EPS 114
8.1.2 P-EPS 114
8.1.3 R-EPS 114
8.2 ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE 115
8.3 ELECTRIC POWER STEERING SYSTEM MARKET, BY REGION 116
8.4 ASIA-OCEANIA: ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE 117
8.5 EUROPE: ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE 118
8.6 NORTH AMERICA: ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE 119
8.7 REST OF THE WORLD: ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE 120
9 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE & REGION 121
9.1 INTRODUCTION 122
9.1.1 ASIA-OCEANIA AFTERMARKET SIZE, BY TYPE 123
9.1.2 EUROPE AFTERMARKET SIZE, BY TYPE 124
9.1.3 NORTH AMERICA AFTERMARKET SIZE, BY TYPE 125
9.1.4 REST OF THE WORLD AFTERMARKET SIZE, BY TYPE 126
10 COMPETITIVE LANDSCAPE 127
10.1 INTRODUCTION 127
10.2 MARKET RANKING ANALYSIS 128
10.3 COMPETITIVE SITUATION & TRENDS 129
10.4 EXPANSION 131
10.5 AGREEMENTS/SUPPLY CONTRACTS/ COLLABORATIONS 131
10.6 MERGERS & ACQUISITIONS 132
10.7 NEW PRODUCT DEVELOPMENT 132
11 COMPANY PROFILES 133
(Overview, Financial*, Products & Services, Strategy, and Developments)
11.1 INTRODUCTION 133
11.2 JTEKT CORPORATION 133
11.3 ROBERT BOSCH AUTOMOTIVE STEERING GMBH 136
11.4 ZF TRW AUTOMOTIVE HOLDINGS CORP. 139
11.5 NSK LTD. 142
11.6 NEXTEER AUTOMOTIVE GROUP LIMITED 145
11.7 MANDO CORPORATION 148
11.8 THYSSENKRUPP AG 150
11.9 HYUNDAI MOBIS CO., LTD. 152
11.10 SHOWA CORPORATION 154
11.11 CHINA AUTOMOTIVE SYSTEMS INC. 156
*Details might not be captured in case of unlisted companies
12 APPENDIX 158
12.1 INSIGHTS OF INDUSTRY EXPERTS 158
12.2 DISCUSSION GUIDE 159
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 161
12.4 AVAILABLE CUSTOMIZATIONS 163
12.4.1 REGIONAL ANALYSIS 163
12.4.2 WHO SUPPLIES WHOM 163
12.4.2.1 Steering system 163
12.4.2.2 Steering column 163
12.4.2.3 Steering knuckle 163
12.4.2.4 Steering wheel 163
12.4.2.5 Steering gear 163
12.4.2.6 Power steering pump 163
12.4.2.7 Power steering motor 163
12.4.3 COMPANY INFORMATION 163
12.4.4 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY COUNTRY 163
12.4.4.1 Asia-Oceania 163
12.4.4.1.1 China 163
12.4.4.1.2 Japan 163
12.4.4.1.3 India 163
12.4.4.2 Europe 163
12.4.4.2.1 Germany 163
12.4.4.2.2 France 163
12.4.4.2.3 Italy 163
12.4.4.3 North America 163
12.4.4.3.1 U.S. 164
12.4.4.3.2 Mexico 164
12.4.4.3.3 Canada 164
12.4.5 GLOBAL OPERATING FACILITIES OF JAPANESE STEERING SYSTEM MANUFACTURERS 164
12.4.5.1 JTEKT Corporation 164
12.4.5.2 NSK Ltd. 164
12.4.5.3 KYB Corporation 164
12.4.5.4 Showa Corporation 164
12.4.5.5 Hitachi Automotive Systems Ltd. 164
12.5 RELATED REPORTS 165


LIST OF TABLES

TABLE 1 STEERING RACK FORCE LIMIT, BY PASSENGER CAR SEGMENT 45
TABLE 2 STEERING SYSTEM HYDRAULIC PUMP MARKET, BY REGION,
2014–2021 (‘000 UNITS) 56
TABLE 3 STEERING SYSTEM HYDRAULIC PUMP MARKET, BY REGION,
2014–2021 (USD MILLION) 56
TABLE 4 STEERING COLUMN MARKET, BY REGION, 2014–2021 (‘000 UNITS) 57
TABLE 5 STEERING COLUMN MARKET, BY REGION, 2014–2021 (USD MILLION) 57
TABLE 6 STEERING WHEEL SPEED SENSOR MARKET, BY REGION,
2014–2021 (‘000 UNITS) 58
TABLE 7 STEERING WHEEL SPEED SENSOR MARKET, BY REGION,
2014–2021 (USD MILLION) 58
TABLE 8 ELECTRIC MOTOR MARKET, BY REGION, 2014–2021 (‘000 UNITS) 59
TABLE 9 ELECTRIC MOTOR MARKET, BY REGION, 2014–2021 (USD MILLION) 59
TABLE 10 AUTOMOTIVE STEERING SYSTEM MARKET, BY REGION, 2014–2021 (‘000 UNITS) 62
TABLE 11 AUTOMOTIVE STEERING SYSTEM MARKET, BY REGION,
2014–2021 (USD MILLION) 63
TABLE 12 ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY COUNTRY,
2014–2021 (‘000 UNITS) 66
TABLE 13 ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY COUNTRY,
2014–2021 (USD MILLION) 66
TABLE 14 ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 67
TABLE 15 ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 68
TABLE 16 CHINA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 69
TABLE 17 CHINA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 70
TABLE 18 JAPAN: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 71
TABLE 19 JAPAN: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 72
TABLE 20 SOUTH KOREA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 73
TABLE 21 SOUTH KOREA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 74
TABLE 22 INDIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 75
TABLE 23 INDIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 76
TABLE 24 REST OF ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 77
TABLE 25 REST OF ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 78
TABLE 26 EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 80
TABLE 27 EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 80
TABLE 28 EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 81
TABLE 29 EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 82
TABLE 30 GERMANY: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 83
TABLE 31 GERMANY: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 84
TABLE 32 FRANCE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 85
TABLE 33 FRANCE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 86
TABLE 34 U.K.: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE,
2014–2021 (‘000 UNITS) 87
TABLE 35 U.K.: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE,
2014–2021 (USD MILLION) 88
TABLE 36 ITALY: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE,
2014–2021 (‘000 UNITS) 89
TABLE 37 ITALY: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE,
2014–2021 (USD MILLION) 90
TABLE 38 TURKEY: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 91
TABLE 39 TURKEY: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 92
TABLE 40 REST OF EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 93
TABLE 41 REST OF EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 94
TABLE 42 NORTH AMERICA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 95
TABLE 43 NORTH AMERICA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 95
TABLE 44 NORTH AMERICA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 96
TABLE 45 NORTH AMERICA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 97
TABLE 46 U.S.: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE,
2014–2021 (‘000 UNITS) 98
TABLE 47 U.S.: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE,
2014–2021 (USD MILLION) 99
TABLE 48 MEXICO: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 100
TABLE 49 MEXICO: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 101
TABLE 50 CANADA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 102
TABLE 51 CANADA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 103
TABLE 52 REST OF THE WORLD: AUTOMOTIVE STEERING SYSTEM MARKET, BY COUNTRY, 2014–2021 (‘000 UNITS) 104
TABLE 53 REST OF THE WORLD: AUTOMOTIVE STEERING SYSTEM MARKET, BY COUNTRY, 2014–2021 (USD MILLION) 104
TABLE 54 REST OF THE WORLD: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 105
TABLE 55 REST OF THE WORLD: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 106
TABLE 56 BRAZIL: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 107
TABLE 57 BRAZIL: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 108
TABLE 58 RUSSIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 109
TABLE 59 RUSSIA: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 110
TABLE 60 OTHERS: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (‘000 UNITS) 111
TABLE 61 ROW OTHERS: AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE & VEHICLE TYPE, 2014–2021 (USD MILLION) 112
TABLE 62 ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (‘000 UNITS) 115
TABLE 63 ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (USD MILLION) 115
TABLE 64 ELECTRIC POWER STEERING SYSTEM MARKET, BY REGION,
2014–2021 (‘000 UNITS) 116
TABLE 65 ELECTRIC POWER STEERING SYSTEM MARKET, BY REGION,
2014–2021 (USD MILLION) 116
TABLE 66 ASIA-OCEANIA: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (‘000 UNITS) 117
TABLE 67 ASIA-OCEANIA: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (USD MILLION) 117
TABLE 68 EUROPE: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (‘000 UNITS) 118
TABLE 69 EUROPE: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (USD MILLION) 118
TABLE 70 NORTH AMERICA: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (‘000 UNITS) 119
TABLE 71 NORTH AMERICA: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2014–2021 (USD MILLION) 119
TABLE 72 REST OF THE WORLD: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE, 2014–2021 (‘000 UNITS) 120
TABLE 73 REST OF THE WORLD: ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE, 2014–2021 (USD MILLION) 120
TABLE 74 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET SIZE, BY TYPE,
2014–2021 (MILLION UNITS) 122
TABLE 75 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 123
TABLE 76 ASIA-OCEANIA: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET SIZE, BY TYPE, 2014–2021 (MILLION UNITS) 123
TABLE 77 ASIA-OCEANIA: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET,
BY TYPE, 2014–2021 (USD MILLION) 123
TABLE 78 EUROPE: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE, 2014–2021 (MILLION UNITS) 124
TABLE 79 EUROPE: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE, 2014–2021 (USD MILLION) 124
TABLE 80 NORTH AMERICA: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET,
BY TYPE, 2014–2021 (MILLION UNITS) 125
TABLE 81 NORTH AMERICA: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET,
BY TYPE, 2014–2021 (USD MILLION) 125
TABLE 82 REST OF THE WORLD: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE, 2014–2021 (MILLION UNITS) 126
TABLE 83 REST OF THE WORLD: PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE, 2014–2021 (USD MILLION) 126
TABLE 84 EXPANSION, 2014-2016 131
TABLE 85 AGREEMENTS/SUPPLY CONTRACT/ COLLABORATIONS, 2013–2016 131
TABLE 86 MERGERS & ACQUISITIONS, 2014-2016 132
TABLE 87 NEW PRODUCT DEVELOPMENT, 2015-2016 132
TABLE 88 SAMPLE TABLE - OPERATING FACILITIES OF JTEKT CORPORATION 165


LIST OF FIGURES

FIGURE 1 AUTOMOTIVE STEERING SYSTEM OE MARKET SEGMENTATION 18
FIGURE 2 AUTOMOTIVE ELECTRIC POWER STEERING OE MARKET SEGMENTATION 19
FIGURE 3 PASSENEGR CAR POWER STEERING AFTERMARKET, BY TYPE 19
FIGURE 4 AUTOMOTIVE STEERING SYSTEM MARKET: RESEARCH DESIGN 21
FIGURE 5 RESEARCH DESIGN MODEL 22
FIGURE 6 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
& REGION 24
FIGURE 7 VEHICLE PRODUCTION, 2010–2015 (‘000 UNITS) 26
FIGURE 8 AUTOMOTIVE STEERING SYSTEM MARKET: BOTTOM-UP APPROACH 27
FIGURE 9 EPS MARKET BY TYPE: TOP-DOWN APPROACH 28
FIGURE 10 DATA TRIANGULATION 29
FIGURE 11 ASIA-OCEANIA TO HOLD THE LARGEST SHARE IN THE AUTOMOTIVE STEERING SYSTEM MARKET IN 2016 31
FIGURE 12 ELECTRIC POWER STEERING TO DOMINATE THE AUTOMOTIVE STEERING SYSTEM MARKET 32
FIGURE 13 STEERING COLUMNS TO CONSTITUTE THE LARGEST SEGMENT OF THE AUTOMOTIVE STEERING SYSTEM MARKET, BY COMPONENT 33
FIGURE 14 COLUMN-ASSIST ELECTRONIC POWER STEERING TO DOMINATE THE ELECTRONIC POWER STEERING MARKET IN 2016 34
FIGURE 15 ELECTRIC POWER STEERING TO HOLD THE LARGEST SHARE IN THE PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET IN 2016 35
FIGURE 16 GROWING VEHICLE PRODUCTION TO DRIVE THE AUTOMOTIVE STEERING SYSTEM MARKET 36
FIGURE 17 ASIA-OCEANIA TO HOLD THE LARGEST SHARE IN THE AUTOMOTIVE STEERING SYSTEM MARKET IN 2016 37
FIGURE 18 CHINA & INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 38
FIGURE 19 STEERING WHEEL SPEED SENSOR SEGMENT TO REGISTER THE HIGHEST CAGR FROM 2016 TO 2021 38
FIGURE 20 COLUMN-ASSIST ELECTRIC POWER STEERING TO HOLD THE LARGEST MARKET SHARE IN 2016 39
FIGURE 21 ELECTRIC POWER STEERING TO LEAD THE AFTERMARKET IN 2016 39
FIGURE 22 AUTOMOTIVE STEERING SYSTEM: MARKET DYNAMICS 42
FIGURE 23 U.S.: LIGHT DUTY VEHICLE FUEL ECONOMY STANDARDS, 2000-2025 43
FIGURE 24 GROWING VEHICLE PRODUCTION AND SALES TO DRIVE THE AUTOMOTIVE STEERING SYSTEM MARKET 44
FIGURE 25 WORKING OF STEER-BY-WIRE TECHNOLOGY 46
FIGURE 26 ADVANTAGES AND DISADVANTAGES OF STEER-BY-WIRE 47
FIGURE 27 PROS AND CONS OF STEER-BY-WIRE STEERING SYSTEMS 47
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS (2016): PRESENCE OF ESTABLISHED GLOBAL PLAYERS INCREASES THE DEGREE OF COMPETITION 48
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS 49
FIGURE 30 PRESENCE OF WELL-ESTABLISHED PLAYERS & CAPITAL-INTENSIVE NATURE OF STEERING SYSTEM INDUSTRY TO HAVE THE HIGHEST IMPACT ON MARKET ENTRANTS 49
FIGURE 31 UNAVAILABILITY OF SUBSTITUTES MAKES THREAT OF SUBSTITUTE LOW 50
FIGURE 32 HIGHER SUPPLIER CONCENTRATION & IMPORTANCE OF VOLUMES IMPACTS THE BARGAINING POWER OF SUPPLIERS 51
FIGURE 33 LIMITED NUMBER OF BUYERS LEADS TO AN INCREASE IN THEIR BARGAINING POWER 52
FIGURE 34 STRONG COMPETITION AMONG THE WELL-ESTABLISHED PLAYERS LEADS TO HIGH INTENSITY OF COMPETITIVE RIVALRY 53
FIGURE 35 GLOBAL STEERING SYSTEM MARKET, BY COMPONENT, 2016 VS. 2021 (USD MILLION) 55
FIGURE 36 AUTOMOTIVE STEERING SYSTEM MARKET OUTLOOK, BY COUNTRY, 2016–2021 62
FIGURE 37 ASIA-OCEANIA: AUTOMOTIVE STEERING SYSTEM MARKET SNAPSHOT 65
FIGURE 38 EUROPE: AUTOMOTIVE STEERING SYSTEM MARKET SNAPSHOT 79
FIGURE 39 ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE, 2016 VS. 2021 (USD MILLION) 114
FIGURE 40 PASSENGER CAR POWER STEERING SYSTEM AFTERMARKET, BY TYPE 122
FIGURE 41 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY FROM 2012 TO 2016 127
FIGURE 42 AUTOMOTIVE STEERING SYSTEMS MARKET RANKING, 2015 128
FIGURE 43 MARKET EVOLUTION FRAMEWORK - SIGNIFICANT EXPANSIONS BOOSTED GROWTH FROM 2013 TO 2016 129
FIGURE 44 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 130
FIGURE 45 JTEKT CORPORATION: COMPANY SNAPSHOT 133
FIGURE 46 JTKET CORPORATION: SWOT ANALYSIS 135
FIGURE 47 ROBERT BOSCH AUTOMOTIVE STEERING GMBH: COMPANY SNAPSHOT 136
FIGURE 48 ROBERT BOSCH AUTOMOTIVE STEERING GMBH: SWOT ANALYSIS 137
FIGURE 49 ZF TRW: SWOT ANALYSIS 140
FIGURE 50 NSK LTD.: COMPANY SNAPSHOT 142
FIGURE 51 NSK LTD.: SWOT ANALYSIS 144
FIGURE 52 NEXTEER AUTOMOTIVE GROUP LIMITED: COMPANY SNAPSHOT 145
FIGURE 53 NEXTEER AUTOMOTIVE GROUP LIMITED: SWOT ANALYSIS 147
FIGURE 54 MANDO CORPORATION: COMPANY SNAPSHOT 148
FIGURE 55 THYSSENKRUPP AG: COMPANY SNAPSHOT 150
FIGURE 56 HYUNDAI MOBIS CO., LTD: COMPANY SNAPSHOT 152
FIGURE 57 SHOWA CORPORATION: COMPANY SNAPSHOT 154
FIGURE 58 CHINA AUTOMOTIVE SYSTEM, INC.: COMPANY SNAPSHOT 156