1. Management Summary

2. Global E-Commerce Marketplace Trends
Global: Overview of E-Commerce Marketplace Trends, February 2018
Global: Combined Share of the Top 75 E-Commerce Marketplaces, in % of Retail E-Commerce Sales, 2017e
Global: Marketplace’s Share of B2C E-Commerce Sales, in %, 2016 & 2022f
Global: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
Global: Platforms Where Online Shoppers Do Product Search, in % of Online Shoppers, August 2017
Global: Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
Asia: Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
USA: Third-Party Sellers Share of B2C E-Commerce Sales, in %, 2016
USA: Top Platforms to Begin Product Search, in % of Online Shoppers, 2016 & 2017
USA: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Shoppers, Q1 2017
UK: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
UK: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017
Germany: B2C E-Commerce Sales on Marketplaces, in EUR billion, and Share of Total B2C E-Commerce Sales, in %, 2015 - 2017

3. Top E-Commerce Marketplaces
Global: Overview of Selected Leading Retail E-Commerce Marketplaces by Region, February 2018
Global: Top E-Commerce Platforms Used in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
Global: Top 5 E-Commerce Marketplaces by GMV, in USD billion, 2016
Profile of Alibaba’s Retail Marketplaces, February 2018
GMV on Alibaba’s Retail Marketplaces in China, by Taobao and Tmall, in CNY billion, FY 2015 – FY 2017
Mobile GMV on Alibaba’s Retail Marketplaces in China, in CNY billion and in % of Total GMV, FY 2015 – FY 2017
GMV of Alibaba’s AliExpress Marketplace, in USD billion, FY 2015 – FY 2017
Profile of Amazon’s Marketplace, February 2018
Amazon’s Net Sales Breakdown, by Online Stores, Physical Stores, Third-Party Seller Services, Subscription Services, AWS and Other, in USD million, and Year-on-Year Change, in %, Q4 2016 – Q4 2017
Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q4 2015 – Q4 2017
Amazon’s Estimated GMV, by First-Party and Third-Party, in USD billion, 2015 – 2023f
Number of Marketplace Sellers on Amazon with More than USD 100,000 in Sales, in thousands, 2015 - 2017

Companies Mentioned
- Alibaba Group Holding
- Allegro Group Sp. z oo
- Amazon.com Inc.
- ContextLogic Inc.
- Etsy Inc.
- Flipkart Online Services Pvt. Ltd.
- JD.com Inc.
- Mercadolibre Inc.
- Otto Group
- Rakuten Inc.
- Takealot Online (Pty) Ltd.
- Walmart Inc.
- eBay Inc.