1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Who are the main challengers to the incumbents?

8 Company Profiles
8.1. Woolworths Limited
8.2. The Warehouse Group Ltd
8.3. Mitre 10 Australia Pty Ltd
8.4. Wesfarmers Limited
8.5. PB Technologies Ltd
8.6. Mighty Ape Ltd

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: New Zealand online retail sector value: $ million, 2014-18
Table 2: New Zealand online retail sector category segmentation: $ million, 2018
Table 3: New Zealand online retail sector geography segmentation: $ million, 2018
Table 4: New Zealand online retail sector distribution: % share, by value, 2018
Table 5: New Zealand online retail sector value forecast: $ million, 2018-23
Table 6: Woolworths Limited: key facts
Table 7: Woolworths Limited: Annual Financial Ratios
Table 8: Woolworths Limited: Key Employees
Table 9: The Warehouse Group Ltd: key facts
Table 10: The Warehouse Group Ltd: Annual Financial Ratios
Table 11: The Warehouse Group Ltd: Key Employees
Table 12: Mitre 10 Australia Pty Ltd: key facts
Table 13: Mitre 10 Australia Pty Ltd: Key Employees
Table 14: Wesfarmers Limited: key facts
Table 15: Wesfarmers Limited: Annual Financial Ratios
Table 16: Wesfarmers Limited: Annual Financial Ratios (Continued)
Table 17: Wesfarmers Limited: Key Employees
Table 18: PB Technologies Ltd: key facts
Table 19: PB Technologies Ltd: Key Employees
Table 20: Mighty Ape Ltd: key facts
Table 21: Mighty Ape Ltd: Key Employees
Table 22: New Zealand size of population (million), 2014-18
Table 23: New Zealand gdp (constant 2005 prices, $ billion), 2014-18
Table 24: New Zealand gdp (current prices, $ billion), 2014-18
Table 25: New Zealand inflation, 2014-18
Table 26: New Zealand consumer price index (absolute), 2014-18
Table 27: New Zealand exchange rate, 2014-18

List of Figures
Figure 1: New Zealand online retail sector value: $ million, 2014-18
Figure 2: New Zealand online retail sector category segmentation: % share, by value, 2018
Figure 3: New Zealand online retail sector geography segmentation: % share, by value, 2018
Figure 4: New Zealand online retail sector distribution: % share, by value, 2018
Figure 5: New Zealand online retail sector value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the online retail sector in New Zealand, 2018
Figure 7: Drivers of buyer power in the online retail sector in New Zealand, 2018
Figure 8: Drivers of supplier power in the online retail sector in New Zealand, 2018
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in New Zealand, 2018
Figure 10: Factors influencing the threat of substitutes in the online retail sector in New Zealand, 2018
Figure 11: Drivers of degree of rivalry in the online retail sector in New Zealand, 2018

Companies Mentioned
• Woolworths Limited
• The Warehouse Group Ltd
• Mitre 10 Australia Pty Ltd
• Wesfarmers Limited
• PB Technologies Ltd
• Mighty Ape Ltd