Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Indian Meat market
- Impact of exchange rate fluctuations on the Indian Meat market
- Degree of trade up/down in the Indian Meat market (Off-trade and On-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Inter-country comparison of Average Price per Kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in the Indian Food market
- Leading distribution channels (value terms) in the Indian Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Indian Meat market
- Private label growth (in value terms) compared to brands

Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the Indian Meat market
- Private Label consumption occasions by age and gender in the Indian Meat market
- Under/Over-consumption levels in the Indian Meat market by gender and age
- Consumption frequency by type of consumer in the Indian Meat market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Indian Meat market

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in Indian Meat market:
- How the trend is influencing consumption in the Indian Meat market
- How to target the trend in the Indian Meat market
- How the trend will evolve in the Indian Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development
- New products launched in the Indian Meat market
- New products launched in global Meat market

Actions and Recommendations
- How to successfully target key trends in the Indian Meat market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health & Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health & Wellness definitions
- Explanation of sub-trends
- Market Data Methodology.
- Consumer Data Methodology
- About Canadean

List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in € and US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015–2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
Table 11: Over/ under consumption by gender and age, 2015
Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010–2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010–2020
Figure 6: Historic and forecast value analysis by category, 2010–2020
Figure 7: Change in market share by category, 2015–2020
Figure 8: Category volume consumption by age, gender, education and urbanization,2015
Figure 9: Leading distribution channels, overall Food, 2011–2014
Figure 10: Leading distribution channels, overall Meat market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012–2015
Figure 15: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015–2020
Figure 17: Consumption occasions by gender and age, 2015
Figure 18: Private label occasions by gender and age, 2015
Figure 19: Heavy, medium, or light consumption by gender, 2015
Figure 20: Heavy, medium, or light consumption by age, 2015
Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 22: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 23: Innovative new product launch – global and country specific