Luxury Portable Consumer Electronics in South Africa
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Niche Sales Remain Dependent on Continental Demand
Locals Tend To Purchase Elsewhere
Struggling Economy, Loss of Vertu and Strong Competition Paint Bleak Outlook
Competitive Landscape
Vertu Hangs Up in South Africa
Consumer Reception for Luxury Mobile Phones Is Breaking Up
Samsung Looks To Galaxy Fold for Stellar Performance
Category Data
Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Executive Summary
A Challenging Year for Luxury Goods As Economic, Competitive and Consumer Pressures Intensify
Luxury Goods Loses Its Spark As Prices Are Prioritised
Potential Remains for High Growth Once Economy Fully Recovers
the Crowds Still Head for the Multi-brand Stores
Sales Recovery Is Expected, While Luxury Will Be Redefined by Modern Lifestyle Trends
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources