Breakfast Cereals in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Despite a preference for traditional food, the growing Westernisation trend supports demand for breakfast cereals with COVID-19 having little impact on sales
Children are the target consumers for breakfast cereals
Heightened consciousness over health stimulated by COVID-19
RECOVERY AND OPPORTUNITIES
International players Nestlé and Kellogg maintain outright lead
Hot cereals gaining traction with active promotion, wider distribution and positive perception of the benefits
Limited above-the-line marketing and dominance of leading players set to limit category development over the forecast period
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025