Drinking Milk Products in Norway
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Consumers change eating behaviour during lockdown in 2020
Maturity the biggest challenge for manufacturers, while larger pack sizes in flavoured milk drinks puts pressure on unit prices and milk alternatives no longer a niche in 2020
Tine remains dominant in drinking milk products, but faces increasing competition and Q-Meieriene further gains share in fresh milk but also faces competition in 2020
RECOVERY AND OPPORTUNITIES
Sales of drinking milk products likely to grow sluggishly over the forecast period although demand will be stagnant
Fresh milk likely to benefit from increasing organic milk sales over the forecast period as consumers focus on sustainability
Flavoured milk drinks sales likely to be supported by the health and wellness trend and consumers expected to continue embracing milk alternatives over the forecast period
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025