Sanitary Protection in Hong Kong, China
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Ultra-thin towels continue to perform strongly, although Always Infinity moves the debate on from thickness
Growing demand for smaller packaging
Procter & Gamble leads, backed by active product innovation
2020 AND BEYOND
COVID-19 impact
Affected products within sanitary protection
Recovery and opportunities
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 Retail Sales of Towels by Type of Use: % Value 2014-2019
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Premiumisation permeates all areas of tissue and hygiene
Rising importance of e-commerce platforms
Tissue and hygiene expected to continue recording positive growth over the forecast period
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 9 Birth Rates 2014-2019
Table 10 Infant Population 2014-2019
Table 11 Female Population by Age 2014-2019
Table 12 Total Population by Age 2014-2019
Table 13 Households 2014-2019
Table 14 Forecast Infant Population 2019-2024
Table 15 Forecast Female Population by Age 2019-2024
Table 16 Forecast Total Population by Age 2019-2024
Table 17 Forecast Households 2019-2024
MARKET DATA
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources