Table of Contents
1. Introduction
2. Innovation Trends in Pet Products
Humanized Habits
Fresh Perspectives
#CleanPets
Pampered Pets
3. The Future
4. Appendix

Companies Mentioned
Purina
Mars
Delectables
Sera Snack
Portland Pet Food
Prime100
Green Pantry
Peamutt Butter
Drinkies
Whiskas
Benevo
FreshPet
Tesco
Asda
Purrform
Acana
The Cheshire Cat
Dr Elsey’s
Stuzzy
Nature’s Eco
Queezibics
Leclerc
Lily’s Kitchen
Hownd
Animology
Pooch & Mutt
Golp
Treat Them Good