Men’s Grooming in Nigeria
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Demand boosted by growing interest among younger millennial consumers
Rising image awareness among men boosts demand for men’s fragrances
Extensive marketing and distribution ensures Procter & Gamble leads sales
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2014-2019
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 3 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 Sales of Men’s Skin Care by Type: % Value Breakdown 2016-2019
Table 5 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 7 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Sales driven by ongoing urbanisation and growth of young population
Limited purchasing power supports demand for mass brands
New product development limited by challenging economic situation
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources