Better for You Packaged Food in Indonesia
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth Accelerates As Awareness of the Importance of Healthy Diets Boosts Demand
Limited Consumer Base Presents Barriers To Growth
Success Likely To Hinge on Effectively Targeting the Right Consumers
Competitive Landscape
Major International Players Bet on Innovation for Success
Dynamic Category of Reduced Sugar Confectionery Sees New Numerous Launches
Unilever Launches Reduced Sugar Soy Sauce Brand Bango Light
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Positive Sales Growth in Health and Wellness Based on Numerous Factors
New Products Emerge To Pose Competition To Traditional Products
Rivalry Between International and Local Players Defined by Differences in Products
Narrow Distribution Remains A Barrier To Further Sales Growth
Favourable Conditions Set To Mean Positive Sales Growth for Health and Wellness
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources