Fortified/Functional Packaged Food in Austria
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Consumption habits of FF packaged foods limit virus spike, although changing breakfast trends help sales
Confectionery hit hardest as social restrictions inhibit demand
Health concerns fail to lift fortified/functional packaged foods as strongly as other HW
RECOVERY AND OPPORTUNITIES
Protein diets will deliver growth, especially in FF dairy
Work, social life recovery set to rebuild confectionery
Immunity will be key HW trend, offering opportunity for fortified/functional packaged foods
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 16 Sales of Health and Wellness by Type: Value 2015-2020
Table 17 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Category: Value 2015-2020
Table 19 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 22 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 23 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 24 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 26 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources