Health and Wellness in China
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
BFY reduced sugar beverages remains the main category
New product development helps to maintain growth
Reduced sugar non-cola carbonates grows from a low base
RECOVERY AND OPPORTUNITIES
BFY beverages set to maintain solid growth as health awareness rises
Chinese health plan set to maintain new launches
A move towards natural sweeteners is expected
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hampers growth of FF sports drinks and energy drinks
Sprite Fibre + drives growth in FF non-cola carbonates
Red Bull Vitamin Drink maintains its lead despite trademark dispute
RECOVERY AND OPPORTUNITIES
Growth for FF sports and energy drinks due to Health China 2019-2030 Initiative
More product launches with a mix of HW attributes likely
Continued decline for FF fruit/vegetable juice
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Bottled water drives growth as consumers stockpile due to COVID-19
Players aim to rejuvenate NH tea
Nongfu Spring extends its lead thanks to its strong position in NH bottled water
RECOVERY AND OPPORTUNITIES
Positive outlook due to health-consciousness and new product development
New national standard for bottled water set to change the competitive landscape
Innovation will drive growth in NH RTD tea
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic beverages remains small and limited to organic green tea
Difficulty and cost of getting and maintaining certification limits the products available
Several other obstacles to growth
RECOVERY AND OPPORTUNITIES
Some consumers are becoming more positive about organic products
New players and new launches in organic tea will maintain growth
Low availability of organic fruit/vegetable juice will limit opportunities
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
BFY packaged food is negatively impacted by COVID-19
Lockdown leads to less accessibility and a channel switch
Nestlé extends its lead thanks to the brand's influence and wide accessibility
RECOVERY AND OPPORTUNITIES
Higher growth set to return as the impact of COVID-19 fades
Dynamic growth for BFY reduced fat packaged food
BFY packaged food well-positioned to help tackle rising rates of obesity and diabetes
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Free from dairy declines due to COVID-19 and the demand for unpackaged products
Free from meat substitutes sees rising demand
Free from products for babies maintain constant growth as they are necessities
RECOVERY AND OPPORTUNITIES
Growth for meat mimickers from a low base
New launches will contribute to rebound for free from dairy milk
Lack of awareness of gluten intolerance
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 attracts consumers' attention to FF dairy
FF milk formula sees static volume sales
Non-necessities drag down overall growth in FF packaged food
RECOVERY AND OPPORTUNITIES
Players in FF milk formula will have to change their focus
FF powder milk will focus on segmenting consumer needs
FF yoghurt set to see strong growth despite an already high base
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of staple products shift from foodservice to retail
NH snacks negatively impacted
Disruption to Chinese New Year hampers growth for NH nuts, seeds and trail mixes
RECOVERY AND OPPORTUNITIES
NH high fibre food set to continue to perform well due to demand for digestive health
Growth in NH nuts, seeds and trail mixes to continue, although will slow
Taste for NH olive oil set to continue to develop
CATEGORY DATA
Table 77 Sales of NH Packaged Food by Category: Value 2015-2020
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 79 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 80 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 81 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 82 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Rebound to growth in 2020, although it remains a small category
Organic baby food popular due to premium positioning rather than organic status
Organic milk turns to growth due to demand for quality and new launches
RECOVERY AND OPPORTUNITIES
Growth set to be driven by organic baby food
Continued dynamism forecast for organic milk formula
Potential for development in organic dairy
CATEGORY DATA
Table 84 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 88 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025