Fortified/Functional Packaged Food in Turkey
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Increasingly health-conscious consumers seek FF milk as its high in protein
FF gum fortified with xylitol remains popular, however sees slowed growth in response to the pandemic
Parents stockpile FF milk formula via e-commerce
RECOVERY AND OPPORTUNITIES
Consumers favour products fortified with vitamins and minerals as to boost immunity health
Working out form home boosts demand for FF cereals and FF milk amongst affluent consumers
Consumers presented with more options as restrictions ease
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2015-2020
Table 15 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Category: Value 2015-2020
Table 17 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 20 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 21 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 22 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 24 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources