Digital Consumer Profiles: How Western Europeans Will Shop and Spend Digitally
Euromonitor International
June 2017
Introduction
Analysing the Digital Landscape of Western Europe
Identifying the Digital Consumer in Western Europe
IDENTIFYING THE DaIGITALCONSUMER IN WESTERN EUROPE
Understanding How Digital Consumers Shop
Pinpointing Where to Place Digital Commerce Bets
Five Key Takeaways About these Digital Consumers
Appendix