Free From in the US
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Free from meat products set to remain industry focal point
Free from dairy continues its expansion as new frontiers materialise
Continued growth for free from gluten products
COMPETITIVE LANDSCAPE
Competition within free from meat rapidly intensifies as segment leaders cross paths
Fairlife scandal set to shake up free from lactose milk
Line increasingly becoming blurred between meat and free from meat products as manufacturers introduce blended products
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Health and wellness innovation has widespread impact across US food and beverage categories
Led by animal analogues, free from continues to shine bright
Beverage categories shifting towards functionality
Non-store retailing slowly chipping away at dominance of modern grocery retailers
Changing consumers set to bolster forecast growth for health and wellness
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources