Free From in Italy
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Gluten-free food is also appreciated by people without an intolerance
Changing distribution widens the consumer base
Free from lactose cream witnesses product development
RECOVERY AND OPPORTUNITIES
Free from meat set to see an improved performance due to recent launches
More pasta players move into the gluten-free segment, which will maintain growth
Valsoia aims to maintain its lead and drive growth with constant new launches
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2015-2020
Table 2 Sales of Free From by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Free From: % Value 2016-2020
Table 4 LBN Brand Shares of Free From: % Value 2017-2020
Table 5 Distribution of Free From by Format: % Value 2015-2020
Table 6 Forecast Sales of Free From by Category: Value 2020-2025
Table 7 Forecast Sales of Free From by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources