Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Hong Kong in the global and regional context 5
3.1. Hong Kong’s share in the Global and Asia-Pacific Bakery & Cereals sector 5
3.2. Hong Kong compared to other leading countries in Asia-Pacific 6

4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Hong Kong 7
4.2. Per capita consumption - Hong Kong compared to Asia-Pacific and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11

5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35

6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48

7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 65
7.3.1. Baking Ingredients 65
7.3.2. Baking Mixes 68
7.3.3. Breakfast Cereals 71
7.3.4. Cereal Bars 72
7.3.5. Savory Biscuits 73
7.4. Private label share analysis 75

8. Health & Wellness analysis 77
8.1. Market size analysis by Health & Wellness claims 77
8.2. Market share analysis - Health & Wellness product attributes 78
8.3. Market size analysis - Health & Wellness consumer benefits 80
8.4. Leading companies in Hong Kong’s Health & Wellness market 82

9. Packaging analysis 84
9.1. Packaging share and growth analysis by packaging material 84
9.2. Packaging share analysis by packaging material 85
9.3. Packaging share and growth analysis by container type 86
9.4. Packaging share analysis by container type 87
9.5. Packaging share and growth analysis by closure type 88
9.6. Packaging share analysis by closure type 89
9.7. Packaging share and growth analysis by outer type 90
9.8. Packaging share analysis by outer type 91

10. Macroeconomic analysis 92
10.1. GDP per Capita 95
10.2. Population and population growth 96
10.3. Consumer Price Index 97
10.4. Population breakdown by age 98

11. Consumergraphics 99
11.1. Consumption by Gender 99
11.2. Consumption by Age 100
11.3. Consumption by Education 101
11.4. Consumption by Urbanization 102

12. Methodology 103

13. Definitions 105

14. Appendix 119

15. About GlobalData 144

16. Disclaimer 145

17. Contact Us 146

Companies Mentioned
• The Garden Company Limited
• PepsiCo Inc.
• United Biscuits Ltd
• Mondelez International Inc
• Edo Trading Company
• Campbell Soup Company
• The Kellogg Company
• Goodman Fielder
• Ezaki Glico co. Ltd
• Walkers Shortbread Ltd.
• Bright Food (Group) Co. Ltd.