Table of Contents

1 Introduction 3

2 Regional and Country Operations4
2.1 Overview 4
2.2 Amazon US 4
2.3 Amazon UK 5
2.4 Amazon Germany 6
2.5 Amazon Canada 7
2.6 Amazon Mexico 7
2.7 Amazon France 8
2.8 Amazon Italy 8
2.9 Amazon Netherlands 8
2.10 Amazon Spain 9
2.11 Amazon China 9
2.12 Amazon India 10
2.13 Amazon Japan 11
2.14 Amazon Australia 11
2.15 Amazon Brazil 12

3 Financial Information 13
3.1 Financial Breakdown of Countries Covered 13
3.2 Estimated IT Budgets for 2016 - Global 14
3.3 Estimated IT Budgets for 2016 - US 15
3.4 Estimated IT Budgets for 2016 - Germany 16
3.5 Estimated IT Budgets for 2016 - UK 17
3.6 Estimated IT Budgets for 2016 - Japan 18
3.7 Estimated IT Budgets for 2016 - India 19

4 ICT Decision Making Hierarchy 20

5 IT Services Contracts 21
5.1 Services Contracts 21
5.2 Software Contracts 21

6 Amazon’s Physical Stores and Drive-ins 22

7 Fulfillment and Sortation Centers 24

8 Data Centers and AWS 27

9 Advances in Analytics and Insight 29

10 Amazon’s Strategies 30
10.1 Acquisition as a Growth Strategy 30
10.2 What is Amazon Investing in? 31

11 Technological Advance 32
11.1 Amazon Introduces IoT Based Ordering Systems 32
11.2 Amazon Takes a Leap into Voice Recognition Capabilities 32
11.3 Amazon Payment Services 33
11.4 Amazon Relational Database Service 33
11.5 Artificial Intelligence Services 34
11.6 Amazon Content Delivery Network 34
11.7 Security and Compliance Technologies 35

12 Appendix 38
12.1 Definitions 38
12.2 Further reading 42
12.3 Contact the authors 43
12.4 Contact Us 44

List of Tables
Table 1: Consolidated Income Statement (in US$ millions) 13
Table 2: Net Sales (in US$ millions) by Business Segment .13
Table 3: Consolidated Income Statement (in US$ millions) by Region 13
Table 4: Global - ICT Spend Predictions (in US$ million) 14
Table 5: US - ICT Spend Predictions (in US$ million) 15
Table 6: Germany - ICT Spend Predictions (in US$ million) 16
Table 7: UK - ICT Spend Predictions (in US$ million) 17
Table 8: Japan - ICT Spend Predictions (in US$ million) 18
Table 9: India - ICT Spend Predictions (in US$ million) 19
Table 10: IT Services - BPO 21
Table 11: IT Services - IT Security, Web Security 21
Table 12: Planned Technology Priorities (Part 1) 36
Table 13: Planned Technology Priorities (Part 2) 37

List of Figures
Figure 1: Amazon’s facilities count by region (in absolute figures) 25
Figure 2: Amazon’s facility types (in absolute figures) 26

Companies Mentioned
- Amazon
- Whole Foods