TABLE OF CONTENTS

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 MARKET SCOPE 20
1.3.1 MARKETS COVERED 20
1.3.2 YEARS CONSIDERED IN THE STUDY 20
1.4 CURRENCY 21
1.5 PACKAGE SIZE 21
1.6 LIMITATIONS 21
1.7 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
2.2 SECONDARY DATA 25
2.2.1 KEY SECONDARY SOURCES 25
2.2.2 KEY DATA FROM SECONDARY SOURCES 26
2.3 PRIMARY DATA 27
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 27
2.3.2 PRIMARY PARTICIPANTS 28
2.4 FACTOR ANALYSIS 28
2.4.1 INTRODUCTION 28
2.4.2 DEMAND SIDE ANALYSIS 29
2.4.2.1 Increased demand of luxury vehicles and HEV & PHEV vehicles 29
2.4.2.2 Increased demand for TFT-LCD display panels 30
2.4.3 SUPPLY SIDE ANALYSIS 31
2.4.3.1 Significant focus by OEMs focus on convenience and comfort systems in vehicles 31
2.4.3.2 Technological advancements in vehicle safety and security 31
2.5 MARKET SIZE ESTIMATION 32
2.6 DATA TRIANGULATION 34
2.7 ASSUMPTIONS 35
3 EXECUTIVE SUMMARY 36
3.1 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION & REGION 37
3.2 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE & REGION 38
3.3 SMART DISPLAY MARKET FOR AUTOMOTIVE: GROWTH TRENDS 39
3.4 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY & REGION 39
3.5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING & REGION 40
3.6 SMART DISPLAY MARKET FOR AUTOMOTIVE BY VEHICLE TYPE & REGION 41
4 PREMIUM INSIGHTS 42
4.1 ATTRACTIVE OPPORTUNITIES IN THE SMART DISPLAY MARKET FOR AUTOMOTIVE 42
4.2 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION 43
4.3 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION 43
4.4 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 44
4.5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 44
4.6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING 45
4.7 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 46
5.2 MARKET SEGMENTATION 47
5.2.1 SMART DISPLAY MARKET FOR AUTOMOTIVE: MARKET SEGMENTATION 47
5.2.2 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 48
5.2.3 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION 49
5.2.4 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 50
5.2.5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING 50
5.2.6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION 51
5.2.7 SMART DISPLAY MARKET FOR AUTOMOTIVE BY VEHICLE TYPE 51
5.3 MARKET DYNAMICS 52
5.3.1 DRIVERS 53
5.3.1.1 Increasing demand for connected vehicles 53
5.3.1.2 Increasing demand for comfort and convenience features 54
5.3.1.3 Stagnant demand for consumer electronics 54
5.3.2 RESTRAINTS 54
5.3.2.1 High cost of advanced automotive display systems 54
5.3.2.2 Cyber security threat due to vehicle telematics 55
5.3.3 OPPORTUNITIES 55
5.3.3.1 Advent of semi-autonomous and electric vehicles in the automotive industry 55
5.3.3.2 New entertainment and smart mirror applications 56
5.3.4 CHALLENGES 56
5.3.4.1 Luxurious interiors at lower price 56
5.3.4.2 Distraction for drivers 56
5.4 PORTER’S FIVE FORCES ANALYSIS 58
5.4.1 SMART DISPLAY MARKET FOR AUTOMOTIVE 58
5.4.2 THREAT OF NEW ENTRANTS 60
5.4.3 THREAT OF SUBSTITUTES 61
5.4.4 BARGAINING POWER OF SUPPLIERS 62
5.4.5 BARGAINING POWER OF BUYERS 63
5.4.6 INTENSITY OF COMPETITIVE RIVALRY 64
6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION & APPLICATION 65
6.1 INTRODUCTION 66
6.1.1 ASIA-OCEANIA 69
6.1.1.1 China 73
6.1.1.2 India 74
6.1.1.3 Japan 76
6.1.1.4 South korea 77
6.1.1.5 Rest of Asia-Oceania 78
6.1.2 EUROPE 79
6.1.2.1 France 82
6.1.2.2 Germany 83
6.1.2.3 Italy 84
6.1.2.4 Spain 85
6.1.2.5 U.K. 86
6.1.2.6 Rest of Europe 87
6.1.3 NORTH AMERICA 89
6.1.3.1 Canada 93
6.1.3.2 Mexico 94
6.1.3.3 U.S. 95
6.1.4 REST OF THE WORLD 96
6.1.4.1 Brazil 99
6.1.4.2 Russia 100
6.1.4.3 Turkey 101
7 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 104
7.1 INTRODUCTION 105
7.2 3”-5” 107
7.3 6”-10” 109
7.4 >10” 110
8 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 112
8.1 INTRODUCTION 113
8.2 LCD 114
8.3 TFT-LCD 115
8.4 OTHER ADVANCED TECHNOLOGIES 115
9 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING 117
9.1 INTRODUCTION 118
9.2 CONVENTIONAL 120
9.3 SEMI-AUTONOMOUS 121
10 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE 123
10.1 INTRODUCTION 124
10.2 LIGHT DUTY VEHICLE (LDV) 125
10.3 HEAVY DUTY VEHICLE (HDV) 126
11 COMPETITIVE LANDSCAPE 127
11.1 INTRODUCTION 127
11.1.1 VISIONARY LEADERS 127
11.1.2 INNOVATORS 127
11.1.3 DYNAMIC DIFFERENTIATORS 128
11.1.4 EMERGING COMPANIES 128
11.2 PRODUCT OFFERINGS 129
11.3 BUSINESS STRATEGY 130
*Top 21 companies analyzed for this study are – Robert Bosch GmbH, Panasonic Corporation, Continental AG, Denso Corporation, Magna International Inc., LG Display Co, Ltd., Valeo S.A., Delphi Automotive PLC, Kyocera Corporation, Yazaki Corporation, AU Optronics Corporation, Japan Display Inc., Pioneer Corporation, Visteon Corporation, Alpine Electronics, Nippon Seiki Co, Ltd., Gentex Corporation, Garmin Ltd, Fujitsu Ten, Innolux Corporation, Ficosa International S.A.
11.4 SMART DISPLAY MARKET FOR AUTOMOTIVE: MARKET RANKING 131
12 COMPANY PROFILES 132
(Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments)*
12.1 ROBERT BOSCH GMBH 132
12.2 PANASONIC CORPORATION 137
12.3 CONTINENTAL AG 142
12.4 DENSO CORPORATION 146
12.5 MAGNA INTERNATIONAL INC. 151
12.6 LG DISPLAY CO. LTD. 155
12.7 VALEO SA 159
12.8 DELPHI AUTOMOTIVE PLC 163
12.9 KYOCERA DISPLAY CORPORATION 168
12.10 YAZAKI CORPORATION 171
12.11 AU OPTRONICS CORPORATION 175
12.12 JAPAN DISPLAY INC. 178
12.13 PIONEER CORPORATION 182
12.14 VISTEON CORPORATION 185
12.15 ALPINE ELECTRONICS 189
12.16 NIPPON SEIKI CO. LTD. 193
*Details on Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments might not be captured in case of unlisted companies.
13 APPENDIX 197
13.1 INSIGHTS OF INDUSTRY EXPERTS 197
13.2 DISCUSSION GUIDE 198
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 201
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 203
13.5 AVAILABLE CUSTOMIZATIONS 204
13.5.1 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY (VALUE) 204
13.5.1.1 LCD 204
13.5.1.1.1 Asia-Oceania 204
13.5.1.1.2 Europe 204
13.5.1.1.3 North America 204
13.5.1.1.4 Rest of the World 204
13.5.1.2 TFT-LCD 204
13.5.1.2.1 Asia-Oceania 204
13.5.1.2.2 Europe 204
13.5.1.2.3 North America 204
13.5.1.2.4 Rest of the World 204
13.5.1.3 Other advanced technologies 204
13.5.1.3.1 Asia-Oceania 204
13.5.1.3.2 Europe 204
13.5.1.3.3 North America 204
13.5.1.3.4 Rest of the World 204
13.5.2 SMART DISPLAY MARKET FOR AUTOMOTIVE BY VEHICLE TYPE (VALUE) 204
13.5.2.1 Light duty vehicle 204
13.5.2.1.1 Asia-Oceania 204
13.5.2.1.2 Europe 204
13.5.2.1.3 North America 204
13.5.2.1.4 Rest of the World 204
13.5.2.2 Heavy duty vehicle 205
13.5.2.2.1 Asia-Oceania 205
13.5.2.2.2 Europe 205
13.5.2.2.3 North America 205
13.5.2.2.4 Rest of the World 205
13.5.3 COMPANY INFORMATION 205
13.5.4 MARKET RANKING 205
13.6 RELATED REPORTS 205
13.7 AUTHOR DETAILS 206


LIST OF TABLES

TABLE 1 U.S. DOLLAR EXCHANGE RATES (PER 1 USD) 21
TABLE 2 IDEAL OPERATING CONDITIONS FOR AUTOMOTIVE DISPLAY PANELS 31
TABLE 3 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION 49
TABLE 4 PORTER’S FIVE FORCES ANALYSIS 59
TABLE 5 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (000’ UNITS) 67
TABLE 6 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (USD MILLION) 68
TABLE 7 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 68
TABLE 8 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 69
TABLE 9 ASIA-OCEANIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2015–2022 (‘000 UNITS) 71
TABLE 10 ASIA-OCEANIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2015–2022 (USD MILLION) 71
TABLE 11 ASIA-OCEANIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (000’ UNITS) 72
TABLE 12 ASIA-OCEANIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (USD MILLION) 72
TABLE 13 CHINA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 73
TABLE 14 CHINA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 74
TABLE 15 INDIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 75
TABLE 16 INDIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 75
TABLE 17 JAPAN: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 76
TABLE 18 JAPAN: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 77
TABLE 19 SOUTH KOREA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (‘000 UNITS) 77
TABLE 20 SOUTH KOREA: SMART DISPLAY MARKET FOR AUTOMOTIVE, APPLICATION,
2015–2022 (USD MILLION) 78
TABLE 21 REST OF ASIA-OCEANIA: SMART DISPLAY MARKET FOR AUTOMOTIVE,
BY APPLICATION 2015–2022 (‘000 UNITS) 78
TABLE 22 REST OF ASIA-OCEANIA SMART DISPLAY MARKET FOR AUTOMOTIVE,
BY APPLICATION, 2015–2022 (USD MILLION) 79
TABLE 23 EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2015–2022 (‘000 UNITS) 80
TABLE 24 EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2015–2022 (USD MILLION) 81
TABLE 25 EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (000’ UNITS) 81
TABLE 26 EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 82
TABLE 27 FRANCE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 82
TABLE 28 FRANCE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 83
TABLE 29 GERMANY: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 83
TABLE 30 GERMANY: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 84
TABLE 31 ITALY: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 84
TABLE 32 ITALY: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 85
TABLE 33 SPAIN: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 85
TABLE 34 SPAIN: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 86
TABLE 35 U.K.: SMART DISPLAY MARKET FOR AUTOMOTIVE, APPLICATION,
2015–2022 (‘000 UNITS) 86
TABLE 36 U.K.: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 87
TABLE 37 REST OF EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (‘000 UNITS) 87
TABLE 38 REST OF EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (USD MILLION) 88
TABLE 39 NORTH AMERICA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2015–2022 (‘000 UNITS) 91
TABLE 40 NORTH AMERICA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2015–2022 (USD MILLION) 91
TABLE 41 NORTH AMERICA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (‘000 UNITS) 92
TABLE 42 NORTH AMERICA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION, 2015–2022 (USD MILLION) 92
TABLE 43 CANADA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 93
TABLE 44 CANADA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 93
TABLE 45 MEXICO: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 94
TABLE 46 MEXICO: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 94
TABLE 47 U.S.: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 95
TABLE 48 U.S.: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 96
TABLE 49 ROW: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2015–2022 (‘000 UNITS) 97
TABLE 50 ROW: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2015–2022 (USD MILLION) 98
TABLE 51 ROW: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 98
TABLE 52 ROW: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 99
TABLE 53 BRAZIL: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 99
TABLE 54 BRAZIL: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 100
TABLE 55 RUSSIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 100
TABLE 56 RUSSIA: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 101
TABLE 57 TURKEY: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 101
TABLE 58 TURKEY: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 102
TABLE 59 OTHERS: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (‘000 UNITS) 102
TABLE 60 OTHERS: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY APPLICATION,
2015–2022 (USD MILLION) 103
TABLE 61 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE,
2015–2022 (‘000 UNITS) 106
TABLE 62 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE,
2015–2022 (USD MILLION) 107
TABLE 63 3”-5”: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (‘000 UNITS) 108
TABLE 64 3”-5”: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (USD MILLION) 108
TABLE 65 6”-10”: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (‘000 UNITS) 109
TABLE 66 6”-10”: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (USD MILLION) 110
TABLE 67 >10”: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (‘000 UNITS) 111
TABLE 68 >10”: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (USD MILLION) 111
TABLE 69 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY,
2015–2022 (‘000 UNITS) 114
TABLE 70 LCD: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (‘000 UNITS) 114
TABLE 71 TFT-LCD: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (‘000 UNITS) 115
TABLE 72 OTHER ADVANCED TECHNOLOGIES: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2015–2022 (‘000 UNITS) 116
TABLE 73 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING, 2015–2022 (‘000 UNITS) 119
TABLE 74 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING, 2015–2022 (USD MILLION) 119

TABLE 75 CONVENTIONAL: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (‘000 UNITS) 120
TABLE 76 CONVENTIONAL: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2022 (USD MILLION) 120
TABLE 77 SEMI-AUTONOMOUS: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2015–2022 (‘000 UNITS) 121
TABLE 78 SEMI-AUTONOMOUS: SMART DISPLAY MARKET FOR AUTOMOTIVE,
BY REGION, 2015–2022 (USD MILLION) 122
TABLE 79 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE,
2015–2022 (‘000 UNITS) 125
TABLE 80 LIGHT DUTY VEHICLE (LDV): SMART DISPLAY MARKET FOR AUTOMOTIVE,
BY REGION, 2015–2022 (‘000 UNITS) 125
TABLE 81 HEAVY DUTY VEHICLE (HDV): SMART DISPLAY MARKET FOR AUTOMOTIVE,
BY REGION, 2015–2022 (‘000 UNITS) 126


LIST OF FIGURES

FIGURE 1 SMART DISPLAY MARKET FOR AUTOMOTIVE: RESEARCH DESIGN 23
FIGURE 2 RESEARCH METHODOLOGY MODEL 24
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
& REGION 27
FIGURE 4 GLOBAL LUXURY VEHICLE Y-O-Y SALES GROWTH (2011-2015) 29
FIGURE 5 HEV & PHEV SALES DATA, 2016-2021 (MILLION UNITS) 30
FIGURE 6 SMART DISPLAY MARKET FOR AUTOMOTIVE: BOTTOM-UP APPROACH 32
FIGURE 7 SMART DISPLAY MARKET FOR AUTOMOTIVE: TOP DOWN APPROACH 33
FIGURE 8 DATA TRIANGULATION 34
FIGURE 9 ASIA-OCEANIA ESTIMATED TO BE THE LARGEST MARKET FOR AUTOMOTIVE SMART DISPLAYS IN 2017-E, IN TERMS OF VALUE 37
FIGURE 10 THE 6”-10” DISPLAY SIZE SEGMENT IS ESTIMATED TO BE THE LARGEST SEGMENT OF THE MARKET SIZE DURING THE FORECAST PERIOD, IN TERMS OF VALUE 38
FIGURE 11 ASIA-OCEANIA PROJECTED TO BE THE FASTEST GROWING MARKET DURING THE FORECAST PERIOD, IN TERMS OF VALUE 39
FIGURE 12 THE TFT-LCD SEGMENT IS PROJECTED TO BE THE FASTEST-GROWING DISPLAY TECHNOLOGY SEGMENT IN 2017, IN TERMS OF VOLUME 39
FIGURE 13 SEMI-AUTONOMOUS LEVEL OF DRIVING IS PROJECTED TO BE THE FASTEST GROWING LEVEL OF AUTONOMOUS DRIVING, 2017, (VALUE) 40
FIGURE 14 LIGHT DUTY VEHICLE IS PROJECTED TO BE THE FASTEST GROWING VEHICLE TYPE , 2017 (VOLUME) 41
FIGURE 15 TECHNOLOGICAL ADVANCEMENTS IN AUTOMOTIVE DISPLAY APPLICATIONS PROJECTED TO DRIVE THE SMART DISPLAY MARKET FOR AUTOMOTIVE DURING THE FORECAST PERIOD 42
FIGURE 16 THE CENTRE STACK TOUCHSCREEN DISPLAY SEGMENT ESTIMATED TO CONTRIBUTE THE LARGEST SHARE TO THE SMART DISPLAY MARKET FOR AUTOMOTIVE IN 2017 43
FIGURE 17 THE SMART DISPLAY MARKET FOR AUTOMOTIVE IN ASIA-OCEANIA EXPECTED TO WITNESS THE HIGHEST GROWTH DURING THE FORECAST PERIOD,
IN TERMS OF VALUE 43
FIGURE 18 THE 6”-10” DISPLAY SIZE SEGMENT PROJECTED TO BE THE LARGEST SEGMENT OF THE MARKET DURING THE FORECAST PERIOD, IN TERMS OF VALUE 44
FIGURE 19 THE TFT-LCD DISPLAY SEGMENT EXPECTED TO BE THE LARGEST TECHNOLOGY SEGMENT OF THE MARKET BY 2022, IN TERMS OF VOLUME 44
FIGURE 20 THE SEMI-AUTONOMOUS VEHICLES SEGMENT PROJECTED TO WITNESS A HIGHER GROWTH DURING THE FORECAST PERIOD, IN TERMS OF VALUE 45
FIGURE 21 THE LIGHT DUTY VEHICLE SEGMENT IS ESTIMATED TO BE THE LARGEST SEGMENT OF THE MARKET BY 2022 IN TERMS OF VOLUME 45
FIGURE 22 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY 48
FIGURE 23 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE 50
FIGURE 24 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY REGION 51
FIGURE 25 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE 51

FIGURE 26 SMART DISPLAY MARKET FOR AUTOMOTIVE: MARKET DYNAMICS 52
FIGURE 27 GLOBAL CONNECTED CAR MARKET, 2016 VS 2021 (USD BILLION) 53
FIGURE 28 PASSENGER DEATH RATE IN ROAD ACCIDENTS PER 100,000 PEOPLE,
BY COUNTRY 57
FIGURE 29 SMART DISPLAY MARKET FOR AUTOMOTIVE: PORTER’S FIVE FORCES ANALYSIS 58
FIGURE 30 PORTER’S FIVE FORCES ANALYSIS: PRESENCE OF ESTABLISHED PLAYERS INCREASES THE DEGREE OF COMPETITION 59
FIGURE 31 IMPACT OF THREAT OF NEW ENTRANTS IN THE SMART DISPLAY MARKET FOR AUTOMOTIVE IS CONSIDERED TO BE MEDIUM 60
FIGURE 32 THREAT OF SUBSTITUTES IN THE SMART DISPLAY MARKET FOR AUTOMOTIVE IS CONSIDERED TO BE MEDIUM 61
FIGURE 33 BARGAINING POWER OF SUPPLIERS IN THE SMART DISPLAY MARKET FOR AUTOMOTIVE IS CONSIDERED TO BE MEDIUM 62
FIGURE 34 BARGAINING POWER OF BUYERS IN THE SMART DISPLAY MARKET FOR AUTOMOTIVE IS CONSIDERED TO BE HIGH 63
FIGURE 35 INTENSITY OF COMPETITIVE RIVALRY TO HAVE A HIGH IMPACT ON THE SMART DISPLAY MARKET FOR AUTOMOTIVE 64
FIGURE 36 SMART DISPLAY MARKET FOR AUTOMOTIVE OUTLOOK, BY REGION 67
FIGURE 37 ASIA-OCEANIA SMART DISPLAY MARKET FOR AUTOMOTIVE SNAPSHOT 70
FIGURE 38 EUROPE: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2017 VS 2022 (‘000 UNITS) 80
FIGURE 39 NORTH AMERICA SMART DISPLAY MARKET FOR AUTOMOTIVE SNAPSHOT 90
FIGURE 40 ROW: SMART DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,
2017 VS 2022 (‘000 UNITS) 97
FIGURE 41 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY SIZE,
2017 VS 2022 (USD MILLION) 106
FIGURE 42 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY DISPLAY TECHNOLOGY,
2017 VS 2022 (‘000 UNITS) 113
FIGURE 43 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY LEVEL OF AUTONOMOUS DRIVING, 2017 VS 2022 (USD MILLION) 118
FIGURE 44 SMART DISPLAY MARKET FOR AUTOMOTIVE, BY VEHICLE TYPE, 2017 (‘000 UNITS) 124
FIGURE 45 COMPETITIVE LEADERSHIP MAPPING–SMART DISPLAY MARKET FOR
AUTOMOTIVE, 2017 128
FIGURE 46 SMART DISPLAY MARKET FOR AUTOMOTIVE MARKET RANKING, 2017 131
FIGURE 47 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 132
FIGURE 48 PANASONIC CORPORATION: COMPANY SNAPSHOT 137
FIGURE 49 CONTINENTAL AG: COMPANY SNAPSHOT 142
FIGURE 50 DENSO CORPORATION: COMPANY SNAPSHOT 146
FIGURE 51 MAGNA INTERNATIONAL INC.: COMPANY SNAPSHOT 151
FIGURE 52 LG DISPLAY CO. LTD.: COMPANY SNAPSHOT 155
FIGURE 53 VALEO SA: COMPANY SNAPSHOT 159
FIGURE 54 DELPHI AUTOMOTIVE PLC: COMPANY SNAPSHOT 163
FIGURE 55 KYOCERA CORPORATION: COMPANY SNAPSHOT 168
FIGURE 56 YAZAKI CORPORATION: COMPANY SNAPSHOT 171
FIGURE 57 AU OPTRONICS CORPORATION: COMPANY SNAPSHOT 175

FIGURE 58 JAPAN DISPLAY INC.: COMPANY SNAPSHOT 178
FIGURE 59 PIONEER CORPORATION: COMPANY SNAPSHOT 182
FIGURE 60 VISTEON CORPORATION: COMPANY SNAPSHOT 185
FIGURE 61 ALPINE ELECTRONICS: COMPANY SNAPSHOT 189
FIGURE 62 NIPPON SEIKI CO. LTD.: COMPANY SNAPSHOT 193