1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED IN THE STUDY 20
1.4 CURRENCY 20
1.5 LIMITATIONS 21
1.6 STAKEHOLDERS 21

2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.2 SECONDARY DATA 24
2.2.1 KEY SECONDARY SOURCES FOR VEHICLE PRODUCTION 24
2.2.2 KEY SECONDARY SOURCES FOR MARKET SIZING 24
2.2.3 KEY DATA FROM SECONDARY SOURCES 25
2.3 PRIMARY DATA 26
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 26
2.3.2 PRIMARY PARTICIPANTS 27
2.4 MARKET SIZE ESTIMATION 27
2.4.1 BOTTOM-UP APPROACH: VEHICLE ELECTRIFICATION MARKET 27
2.4.2 BOTTOM-UP APPROACH: ELECTRIC VEHICLE ELECTRIFICATION MARKET 28
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.6 ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE VEHICLE ELECTRIFICATION MARKET 34
4.2 VEHICLE ELECTRIFICATION MARKET, BY REGION 34
4.3 VEHICLE ELECTRIFICATION MARKET GROWTH TRENDS, BY COUNTRY 35
4.4 VEHICLE ELECTRIFICATION MARKET, BY PRODUCT 35
4.5 VEHICLE ELECTRIFICATION MARKET, BY VEHICLE TYPE 36
4.6 VEHICLE ELECTRIFICATION MARKET, BY DEGREE OF HYBRIDIZATION 36

5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 38
5.2.1.1 Rising need for 48V architecture 38
5.2.1.2 Adoption of advanced technologies such as e-axle in electric vehicles 39
5.2.2 RESTRAINTS 40
5.2.2.1 Difficulty in achieving and maintaining optimum power-to-weight ratio 40
5.2.2.2 Higher cost of electric systems 41
5.2.3 OPPORTUNITIES 41
5.2.3.1 Use of alternate materials for overall weight reduction to open new avenues in electric vehicle technologies 41
5.2.3.2 Electrification of commercial vehicles 41
5.2.4 CHALLENGES 42
5.2.4.1 Developing fail-safe electronic and electrical components 42
5.2.4.2 High cost of hybrid and plug-in hybrid vehicles 42

6 INDUSTRY TREND 43
6.1 INTRODUCTION 43
6.2 COMPANY VS PRODUCT 43
6.3 48 V HYBRID ARCHITECTURE 44
6.4 PORTER’S FIVE FORCES ANALYSIS 45
6.4.1 THREAT OF NEW ENTRANTS 46
6.4.2 THREAT OF SUBSTITUTES 47
6.4.3 BARGAINING POWER OF SUPPLIERS 48
6.4.4 BARGAINING POWER OF BUYERS 49
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 50
7 48V VEHICLE 51
The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
7.1 INTRODUCTION 51
7.2 NEED FOR 48V ARCHITECTURE 51
7.3 48V MILD HYBRID MARKET, BY REGION 52
7.3.1 EUROPE IS ESTIMATED TO BE THE LARGEST MARKET 52
7.4 IMPACT OF 48V ARCHITECTURE 54

8 VEHICLE ELECTRIFICATION MARKET, BY PRODUCT TYPE 57
The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
8.1 INTRODUCTION 58
8.1.1 RESEARCH METHODOLOGY 59
8.1.2 ASSUMPTIONS 60
8.1.3 THE MARKET FOR ELECTRIC AIR CONDITIONER COMPRESSOR IS PROJECTED TO GROW AT THE HIGHEST CAGR 62
8.2 START-STOP 63
8.2.1 ASIA OCEANIA IS PROJECTED TO BE THE FASTEST GROWING MARKET 63
8.3 ELECTRIC POWER STEERING (EPS) 64
8.3.1 ASIA OCEANIA IS ESTIMATED TO BE THE LARGEST MARKET 65
8.4 LIQUID HEATER PTC 65
8.4.1 NORTH AMERICAN MARKET IS EXPECTED TO BE THE SECOND LARGEST 66
8.5 ELECTRIC AIR CONDITIONER COMPRESSOR 67
8.5.1 NORTH AMERICA IS PROJECT TO BE THE FASTEST GROWING MARKET OVER THE FORECAST PERIOD 67
8.6 ELECTRIC VACUUM PUMP 68
8.6.1 THE ASIA OCEANIA MARKET FOR ELECTRIC VACUUM PUMP IS ESTIMATED TO BE THE LARGEST MARKET 68
8.7 ELECTRIC OIL PUMP 69
8.7.1 ROW IS PROJECTED TO BE THE FASTEST GROWING MARKET OVER THE FORECAST PERIOD 69
8.8 ELECTRIC WATER PUMP 70
8.8.1 NORTH AMERICA IS PROJECTED TO BE THE FASTEST GROWING MARKET OVER THE FORECAST PERIOD 70
8.9 STARTER MOTOR 71
8.9.1 ASIA OCEANIA IS ESTIMATED TO BE THE LARGEST MARKET 71
8.10 ALTERNATOR 72
8.10.1 ASIA OCEANIA IS ESTIMATED TO BE THE LARGEST MARKET 72
8.11 INTEGRATED STARTER GENERATOR (ISG) 73
8.11.1 EUROPE MARKET IS ESTIMATED TO BE THE SECOND LARGEST 74
8.12 ACTUATOR 75
8.12.1 ASIA OCEANIA IS PROJECTED TO BE THE FASTEST GROWING MARKET OVER THE FORECAST PERIOD 75

9 VEHICLE ELECTRIFICATION MARKET, BY VEHICLE TYPE 76
The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
9.1 INTRODUCTION 77
9.1.1 RESEARCH METHODOLOGY 77
9.1.2 ASSUMPTIONS 78
9.1.3 THE PASSENGER CAR SEGMENT IS ESTIMATED TO BE THE LARGEST MARKET 79
9.2 PASSENGER CAR 80
9.2.1 BY REGION 80
9.2.2 BY DEGREE OF HYBRIDIZATION 81
9.3 LIGHT COMMERCIAL VEHICLE (LCV) 82
9.3.1 BY REGION 82

10 VEHICLE ELECTRIFICATION MARKET, BY DEGREE OF HYBRIDIZATION 83
The Chapter is Further Segmented at Regional Level and Considered Regions are Asia Pacific, Europe, North America and RoW
10.1 INTRODUCTION 84
10.1.1 RESEARCH METHODOLOGY 85
10.1.2 ASSUMPTIONS 86
10.1.3 THE ICE VEHICLE SEGMENT IS EXPECTED TO BE THE LARGEST MARKET,
IN TERMS OF VOLUME 87
10.2 INTERNAL COMBUSTION ENGINE (ICE) & MICRO HYBRID VEHICLE 88
10.2.1 ASIA OCEANIA IS EXPECTED TO BE THE LARGEST MARKET,
IN TERMS OF VOLUME 88
10.3 HYBRID ELECTRIC VEHICLE (HEV) 89
10.3.1 ROW IS EXPECTED TO BE THE FASTEST GROWING MARKET DURING
THE FORECAST PERIOD 89
10.4 PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV) 90
10.4.1 ASIA OCEANIA IS EXPECTED TO BE THE FASTEST GROWING MARKET DURING THE FORECAST PERIOD 90
10.5 BATTERY ELECTRIC VEHICLE (BEV) 91
10.5.1 NORTH AMERICA IS PROJECTED TO BE THE LARGEST MARKET DURING
THE FORECAST PERIOD 91
10.6 48 V VEHICLE 92
10.6.1 EUROPE IS EXPECTED TO BE THE LARGEST MARKET, IN TERMS OF VOLUME 92

11 VEHICLE ELECTRIFICATION MARKET, BY REGION 93
The Chapter is Further Segmented at Regional and Country Level By product type and Considered products are Start Stop, Electric Power Steering, Electric air-conditioned compressor, Electric Oil Pump, Electric Vacuum Pump, Electric Water Pump, Integrated Starter Generator, Liquid Heater PTC, Starter, Alternator, Actuator.
11.1 INTRODUCTION 94
11.1.1 ASSUMPTIONS 95
11.2 ASIA OCEANIA 97
11.2.1 CHINA 100
11.2.1.1 China is estimated to record the highest growth 100
11.2.2 JAPAN 102
11.2.2.1 Electric air conditioner compressor is estimated to record the highest growth 102
11.2.3 SOUTH KOREA 103
11.2.3.1 Electric power steering is expected to hold the second largest market 103
11.2.4 INDIA 105
11.2.4.1 Electric air conditioner compressor is estimated to record the highest growth 105
11.2.5 REST OF ASIA OCEANIA 106
11.2.5.1 Electric power steering is expected to hold the second largest market 106
11.3 EUROPE 107
11.3.1 GERMANY 110
11.3.1.1 Electric vacuum pump is estimated to record the highest growth 110
11.3.2 FRANCE 112
11.3.2.1 Electric air conditioner compressor is estimated to record the highest growth 112
11.3.3 UK 113
11.3.3.1 Electric air conditioner compressor is estimated to record the highest growth 113
11.3.4 SPAIN 115
11.3.4.1 Electric power steering is expected to hold the largest market 115
11.3.5 REST OF EUROPE 116
11.3.5.1 Electric power steering is expected to hold the largest market 116
11.4 NORTH AMERICA 117
11.4.1 US 119
11.4.1.1 Liquid heater PTC is estimated to record the highest growth 119
11.4.2 CANADA 121
11.4.2.1 Electric power steering is expected to hold the largest market 121
11.4.3 MEXICO 122
11.4.3.1 Integrated starter generator is expected to hold the largest market 122
11.5 ROW 124
11.5.1 BRAZIL 125
11.5.1.1 Electric power steering is expected to hold the largest market 125
11.5.2 RUSSIA 127
11.5.2.1 Electric air conditioner compressor is estimated to record the fastest growth 127
11.5.3 REST OF ROW 128
11.5.3.1 Actuator is expected to hold the largest market in terms of value 128

12 COMPETITIVE LANDSCAPE 130
12.1 INTRODUCTION 130
12.1.1 VANGUARDS 130
12.1.2 INNOVATORS 130
12.1.3 DYNAMIC 130
12.1.4 EMERGING 131
12.2 VEHICLE ELECTRIFICATION MARKET: VENDOR DIVE MATRIX 131
12.3 COMPETITIVE BENCHMARKING 132
12.3.1 PRODUCT OFFERING SCORECARD (FOR ALL 15 COMPANIES) 132
12.3.2 BUSINESS STRATEGY & SCORECARD (FOR ALL 15 COMPANIES) 133
12.4 MARKET RANKING 134
12.5 COMPETITIVE SCENARIO 134
12.5.1 EXPANSION 136
12.5.2 SUPPLY CONTRACTS 137
12.5.3 NEW PRODUCT LAUNCHES/DEVELOPMENTS 137
12.5.4 PARTNERSHIP/JOINT VENTURES 138
12.5.5 MERGERS/ACQUISITION 139

13 COMPANY PROFILES 140
(Business overview, Products offerings, Recent developments & SWOT analysis)*
13.1 BOSCH 140
13.2 CONTINENTAL 144
13.3 DENSO 147
13.4 DELPHI 150
13.5 MITSUBISHI 152
13.6 BORGWARNER 155
13.7 JOHNSON ELECTRIC 158
13.8 MAGNA 160
13.9 AISIN SEIKI 162
13.10 JOHNSON CONTROLS 164
13.11 ADDITIONAL COMPANIES 166
13.11.1 ASIA OCEANIA 166
13.11.1.1 JTEKT Corporation 166
13.11.1.2 Hitachi Automotive 166
13.11.1.3 Calsonic Kansei 166
13.11.2 EUROPE 166
13.11.2.1 ZF 166
13.11.2.2 Valeo 167
13.11.2.3 WABCO 167
13.11.2.4 GKN 167
13.11.2.5 Schaeffler 167
13.11.2.6 MAHLE 168
13.11.3 NORTH AMERICA 168
13.11.3.1 Dana (US) 168
*Details on Business overview, Products offerings, Recent developments & SWOT analysis might not be captured in case of unlisted companies.

14 APPENDIX 169
14.1 INSIGHTS OF INDUSTRY EXPERTS 169
14.2 DISCUSSION GUIDE 170
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 173
14.4 AVAILABLE CUSTOMIZATIONS 175
14.4.1 48V MARKET, BY COMPONENT & REGION 175
14.4.1.1 Asia Oceania 175
14.4.1.1.1 Start Stop System 175
14.4.1.1.2 Electric Power Steering (EPS) 175
14.4.1.1.3 Liquid Heater PTC 175
14.4.1.1.4 Electric Air Conditioner Compressor 175
14.4.1.1.5 Electric Vacuum Pump 175
14.4.1.1.6 Electric oil Pump 175
14.4.1.1.7 Electric water Pump 175
14.4.1.1.8 Starter 175
14.4.1.1.9 Alternator 175
14.4.1.1.10 Integrated starter generator 175
14.4.1.1.11 Actuator 175
14.4.1.2 Europe 175
14.4.1.2.1 Start Stop System 175
14.4.1.2.2 Electric Power Steering (EPS) 175
14.4.1.2.3 Liquid Heater PTC 175
14.4.1.2.4 Electric Air Conditioner Compressor 175
14.4.1.2.5 Electric Vacuum Pump 175
14.4.1.2.6 Electric oil Pump 175
14.4.1.2.7 Electric water Pump 175
14.4.1.2.8 Starter 175
14.4.1.2.9 Alternator 175
14.4.1.2.10 Integrated starter generator 176
14.4.1.2.11 Actuator 176
14.4.1.3 North America 176
14.4.1.3.1 Start Stop System 176
14.4.1.3.2 Electric Power Steering (EPS) 176
14.4.1.3.3 Liquid Heater PTC 176
14.4.1.3.4 Electric Air Conditioner Compressor 176
14.4.1.3.5 Electric Vacuum Pump 176
14.4.1.3.6 Electric oil Pump 176
14.4.1.3.7 Electric water Pump 176
14.4.1.3.8 Starter 176
14.4.1.3.9 Alternator 176
14.4.1.3.10 Integrated starter generator 176
14.4.1.3.11 Actuator 176
14.4.1.4 Rest of the World 176
14.4.1.4.1 Start Stop System 176
14.4.1.4.2 Electric Power Steering (EPS) 176
14.4.1.4.3 Liquid Heater PTC 176
14.4.1.4.4 Electric Air Conditioner Compressor 176
14.4.1.4.5 Electric Vacuum Pump 176
14.4.1.4.6 Electric oil Pump 176
14.4.1.4.7 Electric water Pump 176
14.4.1.4.8 Starter 176
14.4.1.4.9 Alternator 176
14.4.1.4.10 Integrated starter generator 176
14.4.1.4.11 Actuator 176
14.5 RELATED REPORTS 177
14.6 AUTHOR DETAILS 178

LIST OF TABLES
TABLE 1 CURRENCY EXCHANGE RATES (PER USD) 20
TABLE 2 TOP HEV & PHEV MODELS WITH ADVANCED TECHNOLOGIES AND SALES 39
TABLE 3 BATTERY TYPE VS. POWER-TO-WEIGHT RATIO 40
TABLE 4 POWER OUTPUT-TO-VEHICLE WEIGHT 40
TABLE 5 COMPANY VS PRODUCT, 2018-2019 43
TABLE 6 48V MILD HYBRID MARKET, BY REGION, 2015–2025 (000’ UNITS) 52
TABLE 7 48V MILD HYBRID MARKET, BY REGION, 2017–2027 (USD MILLION) 53
TABLE 8 48V MILD HYBRID MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 53
TABLE 9 ISO 6722 NORMS FOR ALUMINUM WIRING 55
TABLE 10 ENERGY EFFICIENT TECHNOLOGIES & FUEL EFFICIENCY ADVANTAGES 58
TABLE 11 VEHICLE TYPE VS PRODUCT, 2018-2019 60
TABLE 12 VEHICLE ELECTRIFICATION MARKET, BY PRODUCT TYPE, 2017–2027 (MILLION UNITS) 62
TABLE 13 VEHICLE ELECTRIFICATION MARKET, BY PRODUCT TYPE, 2017–2027 (USD MILLION) 62
TABLE 14 START-STOP SYSTEM MARKET, BY REGION, 2017–2027 (MILLION UNITS) 63
TABLE 15 START-STOP SYSTEM MARKET, BY REGION, 2017–2027 (USD MILLION) 64
TABLE 16 ELECTRIC POWER STEERING (EPS) MARKET, BY REGION, 2017–2027 (MILLION UNITS) 65
TABLE 17 ELECTRIC POWER STEERING (EPS) MARKET, BY REGION, 2017–2027 (USD MILLION) 65
TABLE 18 LIQUID HEATER PTC MARKET, BY REGION, 2017–2027 (MILLION UNITS) 66
TABLE 19 LIQUID HEATER PTC MARKET, BY REGION, 2017–2027 (USD MILLION) 66
TABLE 20 ELECTRIC AIR CONDITIONER COMPRESSOR MARKET, BY REGION, 2017–2027 (MILLION UNITS) 67
TABLE 21 ELECTRIC AIR CONDITIONER COMPRESSOR MARKET, BY REGION, 2017–2027 (USD MILLION) 67
TABLE 22 ELECTRIC VACUUM PUMP MARKET, BY REGION, 2017–2027 (MILLION UNITS) 68
TABLE 23 ELECTRIC VACUUM PUMP MARKET, BY REGION, 2017–2027 (USD MILLION) 68
TABLE 24 ELECTRIC OIL PUMP MARKET, BY REGION, 2017–2027 (MILLION UNITS) 69
TABLE 25 ELECTRIC OIL PUMP MARKET, BY REGION, 2017–2027 (USD MILLION) 69
TABLE 26 ELECTRIC WATER PUMP MARKET, BY REGION, 2017–2027 (MILLION UNITS) 70
TABLE 27 ELECTRIC WATER PUMP MARKET, BY REGION, 2017–2027 (USD MILLION) 71
TABLE 28 STARTER MOTOR MARKET, BY REGION, 2017–2027 (MILLION UNITS) 71
TABLE 29 STARTER MOTOR MARKET, BY REGION, 2017–2027 (USD MILLION) 72
TABLE 30 ALTERNATOR MARKET, BY REGION, 2017–2027 (MILLION UNITS) 72
TABLE 31 ALTERNATOR MARKET, BY REGION, 2017–2027 (USD MILLION) 73
TABLE 32 INTEGRATED STARTER GENERATOR (ISG) MARKET, BY REGION, 2017–2027 (MILLION UNITS) 74
TABLE 33 INTEGRATED STARTER GENERATOR (ISG) MARKET, BY REGION, 2017–2027 (USD MILLION) 74
TABLE 34 ACTUATOR MARKET, BY REGION, 2017–2027 (MILLION UNITS) 75
TABLE 35 ACTUATOR MARKET, BY REGION, 2017–2027 (USD MILLION) 75
TABLE 36 VEHICLE ELECTRIFICATION MARKET, BY VEHICLE TYPE, 2017–2027 (MILLION UNITS) 79
TABLE 37 VEHICLE ELECTRIFICATION MARKET, BY VEHICLE TYPE, 2017–2027 (USD MILLION) 79
TABLE 38 PASSENGER CAR MARKET, BY REGION, 2017–2027 (MILLION UNITS) 80
TABLE 39 PASSENGER CAR MARKET, BY REGION, 2017–2027 (USD MILLION) 80
TABLE 40 PASSENGER CAR MARKET, BY DEGREE OF HYBRIDIZATION, 2017–2027 (MILLION UNITS) 81
TABLE 41 PASSENGER CAR MARKET, BY DEGREE OF HYBRIDIZATION, 2017–2027 (USD MILLION) 81
TABLE 42 LCV MARKET, BY REGION, 2017–2027 (MILLION UNITS) 82
TABLE 43 LCV MARKET, BY REGION, 2017–2027 (USD MILLION) 82
TABLE 44 VEHICLE TYPE VS PRODUCT, 2018-2019 86
TABLE 45 VEHICLE ELECTRIFICATION MARKET, BY DEGREE OF HYBRIDIZATION, 2017–2027 (MILLION UNITS) 87
TABLE 46 VEHICLE ELECTRIFICATION MARKET, BY DEGREE OF HYBRIDIZATION, 2017–2027 (USD MILLION) 87
TABLE 47 ICE & MICRO HYBRID MARKET, BY REGION, 2017–2027 (MILLION UNITS) 88
TABLE 48 ICE & MICRO HYBRID MARKET, BY REGION, 2017–2027 (USD MILLION) 88
TABLE 49 HYBRID ELECTRIC VEHICLE MARKET, BY REGION, 2017–2027 MILLION UNITS) 89
TABLE 50 HYBRID ELECTRIC VEHICLE MARKET, BY REGION, 2017–2027 (USD MILLION) 89
TABLE 51 PLUG-IN HYBRID VEHICLE MARKET, BY REGION, 2017–2027 (MILLION UNITS) 90
TABLE 52 PLUG-IN HYBRID VEHICLE MARKET, BY REGION, 2017–2027 (USD MILLION) 90
TABLE 53 BEV MARKET, BY REGION, 2017–2027 (MILLION UNITS) 91
TABLE 54 BEV MARKET, BY REGION, 2017–2027 (USD MILLION) 91
TABLE 55 48 V VEHICLE MARKET, BY REGION, 2017–2027 (MILLION UNITS) 92
TABLE 56 48 V VEHICLE MARKET, BY REGION, 2017–2027 (USD MILLION) 92
TABLE 57 VEHICLE ELECTRIFICATION MARKET, BY REGION, 2017–2027 (MILLION UNITS) 96
TABLE 58 VEHICLE ELECTRIFICATION MARKET, BY REGION, 2017–2027 (USD MILLION) 96
TABLE 59 ASIA OCEANIA VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (MILLION UNITS) 99
TABLE 60 ASIA OCEANIA VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (USD MILLION) 100
TABLE 61 CHINA MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 100
TABLE 62 CHINA MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 101
TABLE 63 JAPAN MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 102
TABLE 64 JAPAN MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 102
TABLE 65 SOUTH KOREA MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 103
TABLE 66 SOUTH KOREA MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 104
TABLE 67 INDIA MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 105
TABLE 68 INDIA MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 105
TABLE 69 REST OF ASIA OCEANIA MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 106
TABLE 70 REST OF ASIA OCEANIA MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 107
TABLE 71 EUROPE: VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (MILLION UNITS) 109
TABLE 72 EUROPE: VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (USD MILLION) 110
TABLE 73 GERMANY MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 110
TABLE 74 GERMANY MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 111
TABLE 75 FRANCE MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 112
TABLE 76 FRANCE MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 112
TABLE 77 UK MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 113
TABLE 78 UK MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 114
TABLE 79 SPAIN MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 115
TABLE 80 SPAIN MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 115
TABLE 81 REST OF EUROPE MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 116
TABLE 82 REST OF EUROPE MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 117
TABLE 83 NORTH AMERICA: VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (MILLION UNITS) 118
TABLE 84 NORTH AMERICA: VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (USD MILLION) 119
TABLE 85 US MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 119
TABLE 86 US MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 120
TABLE 87 CANADA MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 121
TABLE 88 CANADA MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 121
TABLE 89 MEXICO MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 122
TABLE 90 MEXICO MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 123
TABLE 91 ROW: VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (MILLION UNITS) 124
TABLE 92 ROW: VEHICLE ELECTRIFICATION MARKET, BY COUNTRY, 2017–2027 (USD MILLION) 125
TABLE 93 BRAZIL MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 125
TABLE 94 BRAZIL MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 126
TABLE 95 RUSSIA MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 127
TABLE 96 RUSSIA MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 127
TABLE 97 REST OF ROW MARKET, BY PRODUCT, 2017–2027 (MILLION UNITS) 128
TABLE 98 REST OF ROW MARKET, BY PRODUCT, 2017–2027 (USD MILLION) 129
TABLE 99 EXPANSIONS, 2015–2017 136
TABLE 100 SUPPLY CONTRACT, 2015–2017 137
TABLE 101 NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2016–2017 137
TABLE 102 PARTNERSHIP/JOINT VENTURES, 2016–2017 138
TABLE 103 MERGERS/ACQUISITION, 2015–2017 139

LIST OF FIGURES
FIGURE 1 GLOBAL VEHICLE ELECTRIFICATION MARKET SEGMENTATION 19
FIGURE 2 VEHICLE ELECTRIFICATION MARKET: RESEARCH DESIGN 22
FIGURE 3 RESEARCH DESIGN MODEL 23
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 26
FIGURE 5 DATA TRIANGULATION 29
FIGURE 6 VEHICLE ELECTRIFICATION MARKET: MARKET OUTLOOK 31
FIGURE 7 VEHICLE ELECTRIFICATION MARKET, BY REGION, 2019 VS. 2024 VS. 2027 (USD MILLION) 32
FIGURE 8 STRINGENT EMISSION NORMS & FUEL ECONOMY STANDARDS TO DRIVE THE VEHICLE ELECTRIFICATION MARKET IN THE NEXT 5 YEARS 34
FIGURE 9 ASIA OCEANIA TO HOLD THE LARGEST SHARE IN THE VEHICLE ELECTRIFICATION MARKET, 2019 (VALUE) 34
FIGURE 10 US VEHICLE ELECTRIFICATION MARKET TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD, 2019–2027 (VALUE) 35
FIGURE 11 ELECTRIC POWER STEERING (EPS) TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD (VALUE) 35
FIGURE 12 PASSENGER CAR SEGMENT TO HOLD THE LARGEST MARKET SHARE, 2019 (VALUE) 36
FIGURE 13 ICE & MICRO-HYBRID VEHICLES ARE EXPECTED TO HAVE THE LARGEST MARKET FOR VEHICLE ELECTRIFICATION, 2019 VS. 2027 (VALUE) 36
FIGURE 14 VEHICLE ELECTRIFICATION MARKET: MARKET DYNAMICS 38
FIGURE 15 VEHICLE ELECTRIFICATION WITH POTENTIAL FUEL SAVINGS 44
FIGURE 16 PORTER’S FIVE FORCES ANALYSIS 45
FIGURE 17 CAPITAL-INTENSIVE NATURE AND HIGH R&D EXPENDITURE OF ELECTRIC VEHICLE INDUSTRY TO HAVE THE HIGHEST IMPACT ON NEW MARKET ENTRANTS 46
FIGURE 18 UNAVAILABILITY OF SUFFICIENT INFRASTRUCTURE AND PRODUCT RANGE LOWERS THE THREAT OF SUBSTITUTES 47
FIGURE 19 HIGH SWITCHING COST AND BACKWARD INTEGRATION IMPACTS THE BARGAINING POWER OF SUPPLIERS 48
FIGURE 20 LIMITED NUMBER OF SUBSTITUTES AND LOWER VOLUME OF PURCHASES LEAD TO A DECREASE IN BUYER BARGAINING POWER 49
FIGURE 21 HIGH INDUSTRY GROWTH RATE AND EXIT BARRIERS DRIVE THE INTENSITY OF COMPETITIVE RIVALRY 50
FIGURE 22 48V MILD HYBRID MARKET, BY REGION 52
FIGURE 23 LOAD DISTRIBUTION OF 12V/48V ARCHITECTURE 54
FIGURE 24 CABLE THICKNESS VS MAXIMUM POWER 55
FIGURE 25 PRIMARY INSIGHT 59
FIGURE 26 VEHICLE ELECTRIFICATION MARKET OUTLOOK, BY PRODUCT TYPE, BY VALUE, 2019 VS 2027 61
FIGURE 27 PRIMARY INSIGHT 78
FIGURE 28 VEHICLE ELECTRIFICATION MARKET, BY VEHICLE TYPE, 2019 VS. 2027 (USD MILLION) 79
FIGURE 29 VEHICLE ELECTRIFICATION MARKET, BY DEGREE OF HYBRIDIZATION, 2017 VS. 2027 84
FIGURE 30 PRIMARY INSIGHT 85
FIGURE 31 HYBRID TECHNOLOGY 87
FIGURE 32 RESEARCH METHODOLOGY 94
FIGURE 33 PRIMARY INSIGHT 95
FIGURE 34 REGION-WISE SNAPSHOT OF THE VEHICLE ELECTRIFICATION MARKET (VALUE): ASIA OCEANIA ACCOUNTS FOR THE LARGEST MARKET SHARE, 2019 VS. 2027 96
FIGURE 35 ASIA OCEANIA: VEHICLE ELECTRIFICATION MARKET SNAPSHOT 98
FIGURE 36 ASIA OCEANIA: VEHICLE ELECTRIFICATION MARKET, 2019 VS. 2027 (USD MILLION) 99
FIGURE 37 EUROPE: VEHICLE ELECTRIFICATION MARKET SNAPSHOT 108
FIGURE 38 EUROPE: VEHICLE ELECTRIFICATION MARKET, 2019 VS. 2027 (USD MILLION) 109
FIGURE 39 NORTH AMERICA: VEHICLE ELECTRIFICATION MARKET, 2019 VS. 2027 (USD MILLION) 118
FIGURE 40 ROW: VEHICLE ELECTRIFICATION MARKET, 2019 VS. 2027 (USD MILLION) 124
FIGURE 41 VEHICLE ELECTRIFICATION MARKET: VENDOR DIVE ANALYSIS 131
FIGURE 42 VEHICLE ELECTRIFICATION MARKET RANKING, 2017 134
FIGURE 43 COMPANIES ADOPTED EXPANSIONS AS THE KEY GROWTH STRATEGY, 2014–2019 135
FIGURE 44 BOSCH: COMPANY SNAPSHOT 140
FIGURE 45 BOSCH: SWOT ANALYSIS 143
FIGURE 46 CONTINENTAL: COMPANY SNAPSHOT 144
FIGURE 47 CONTINENTAL: SWOT ANALYSIS 146
FIGURE 48 DENSO: COMPANY SNAPSHOT 147
FIGURE 49 DENSO: SWOT ANALYSIS 149
FIGURE 50 DELPHI: COMPANY SNAPSHOT 150
FIGURE 51 MITSUBISHI: COMPANY SNAPSHOT 152
FIGURE 52 MITSUBISHI: SWOT ANALYSIS 154
FIGURE 53 BORGWARNER: COMPANY SNAPSHOT 155
FIGURE 54 BORGWARNER: SWOT ANALYSIS 157
FIGURE 55 JOHNSON ELECTRIC: COMPANY SNAPSHOT 158
FIGURE 56 MAGNA: COMPANY SNAPSHOT 160
FIGURE 57 AISIN SEIKI: COMPANY SNAPSHOT 162
FIGURE 58 JOHNSON CONTROL: COMPANY SNAPSHOT 164