Microwaves in Germany
April 2020

List OF CONTENTS AND TABLES

HEADLINES

PROSPECTS

German households underappreciate microwaves
Busier lifestyles enhance appeal of microwaves
Health and wellness trend will pose a threat

COMPETITIVE LANDSCAPE

Sharp brand leads microwaves in Germany
German companies still in the frame

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2014-2019
Table 2 Sales of Microwaves by Category: Value 2014-2019
Table 3 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 4 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 7 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 8 Distribution of Microwaves by Format: % Volume 2014-2019
Table 9 Production of Microwaves: Total Volume 2014-2019
Table 10 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 11 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY

Search for convenience and comfort drives value growth of consumer appliances
Emphasis on premium features
Innovation drives growth for top players
Retailers finally accept need for omnichannel strategy
Further volume sales decline inevitable amidst saturation and recession worries

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 19 Sales of Consumer Appliances by Category: Value 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 26 Sales of Small Appliances by Category: Volume 2014-2019
Table 27 Sales of Small Appliances by Category: Value 2014-2019
Table 28 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 32 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 34 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 35 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources