1. Report Scope 1

2. Executive summary 2

3. Denmark in the global and regional context 3
3.1. Denmark's share in the Global and Western European Hot Drinks sector 3
3.2. Denmark compared to other leading countries in Western Europe 4

4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Denmark 5
4.2. Per capita consumption - Denmark compared to Western Europe and globally 6
4.3. Value and volume analysis by markets in the Hot Drinks sector 7
4.4. Growth analysis by markets 8

5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Hot Coffee 10
5.3. Market analysis: Hot Tea 12
5.4. Market analysis: Other Hot Drinks 15

6. Distribution analysis 17
6.1. Distribution channel share analysis: Hot Drinks Sector 17
6.2. Distribution channel share analysis: Hot Coffee 18
6.3. Distribution channel share analysis: Hot Tea 19
6.4. Distribution channel share analysis: Other Hot Drinks 20

7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 29
7.3.1. Hot Coffee 29
7.4. Private label share analysis 31

8. Packaging analysis 33
8.1. Packaging share and growth analysis by package material 33
8.2. Packaging share analysis by package material 34
8.3. Packaging share and growth analysis by pack type 35
8.4. Packaging share analysis by pack type 36
8.5. Packaging share and growth analysis by closure type 37
8.6. Packaging share analysis by closure type 38
8.7. Packaging share and growth analysis by primary outer type 39
8.8. Packaging share analysis by primary outer type 40

9. Macroeconomic analysis 41
9.1. GDP per Capita 44
9.2. Population and population growth 45
9.3. Consumer Price Index 46
9.4. Population breakdown by age 47

10. Consumergraphics 48
10.1. Consumption by Gender 48
10.2. Consumption by Age 49
10.3. Consumption by Education 50
10.4. Consumption by Degree of Urbanization 51

11. Methodology 52

12. Definitions 53

13. Appendix 57

14. About GlobalData 68

15. Disclaimer 69

16. Contact Us 70

List of Tables
Table 1: Volume share of Denmark in the global and Western Europe Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 11
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 11
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 13
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 14
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 16
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 16
Table 9: Brand Value and Volume - Hot Drinks sector (Off-trade), 2016 22
Table 10: Brand Value and Volume - Hot Coffee market (Off-trade), 2016 25
Table 11: Brand Value and Volume - Hot Tea market (Off-trade), 2016 27
Table 12: Brand Value and Volume - Other Hot Drinks market (Off-trade), 2016 28
Table 13: Brand Value and Volume - Coffee Beans category (Off-trade), 2016 29
Table 14: Brand Value and Volume - Instant Coffee category (Off-trade), 2016 29
Table 15: Brand Value and Volume - Roast and Ground Coffee category (Off-trade), 2016 30
Table 16: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 48
Table 17: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 49
Table 18: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 50
Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 51
Table 20: Market Definitions 53
Table 21: Category Definitions 54
Table 22: Channel Definitions 56
Table 23: Market Value for Hot Coffee - by category (Kr Million) 2011-2021 57
Table 24: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 57
Table 25: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 58
Table 26: Market Value for Hot Tea - by category (Kr Million) 2011-2021 58
Table 27: Market Value for Hot Tea - by category (US$ Million) 2011-2021 59
Table 28: Market Volume for Hot Tea - by category (Thousand Kg) 2011-2021 59
Table 29: Market Value for Other Hot Drinks - by category (Kr Million) 2011-2021 60
Table 30: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 60
Table 31: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 61
Table 32: Sector Value for Hot Drinks - by market (Kr Million) 2011-2021 61
Table 33: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 62
Table 34: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 62
Table 35: Hot Drinks Sales Distribution in Denmark - by Markets (€ Million), 2016 63
Table 36: Package Material (in Million pack units) 64
Table 37: Pack Type (in Million pack units) 64
Table 38: Closure Type (in Million pack units) 65
Table 39: Primary Outer Type (in Million pack units) 65
Table 40: Exchange Rates: (US$-Kr), 2011-2021 66
Table 41: GDP Per Capita (Kr), 2011-2016 66
Table 42: Population, 2011-2016 66
Table 43: Consumer Price Index, 2011-2016 66
Table 44: Age Profile (in Millions), 2016 67

List of Figures
Figure 1: Denmark compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Denmark compared to global and Western European average, 2016 9
Figure 6: Value and volume growth analysis, Hot Coffee market, 2011-2021 10
Figure 7: Value and volume growth analysis, Hot Tea market, 2011-2021 12
Figure 8: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 15
Figure 9: Distribution channel share (value), Hot Drinks Sector, 2011-2016 17
Figure 10: Distribution channel share (value), Hot Coffee market, 2011-2016 18
Figure 11: Distribution channel share (value), Hot Tea market, 2011-2016 19
Figure 12: Distribution channel share (value), Other Hot Drinks market, 2011-2016 20
Figure 13: Leading brands in the Danish Hot Drinks sector, value and volume share, 2016 21
Figure 14: Leading brands in the Hot Coffee market, value and volume share, 2016 24
Figure 15: Leading brands in the Hot Tea market, value and volume share, 2016 26
Figure 16: Leading brands in the Other Hot Drinks market, value and volume share, 2016 28
Figure 17: Private label penetration by markets (value terms), 2016 31
Figure 18: Growth analysis, private label and brands, (2011-2016) 32
Figure 19: Packaging share and growth analysis by package material, 2011-2021 33
Figure 20: Use of package material by markets (in pack units), 2016 34
Figure 21: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 22: Use of pack type by markets (in pack units), 2016 36
Figure 23: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 24: Use of closure type by markets (in pack units), 2016 38
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 26: Use of primary outer type by markets (in pack units), 2016 40
Figure 27: Relative comparison of countries based on PEST analysis 41
Figure 28: Denmark's GDP per capita, 2011-2016 44
Figure 29: Population growth in Denmark, 2011-2016 45
Figure 30: Consumer Price Index, Denmark, 2010-2016 46
Figure 31: Age Profile, Denmark, 2016 47
Figure 32: Consumption of Hot Drinks by gender, Denmark, 2016 48
Figure 33: Consumption of Hot Drinks by age, Denmark, 2016 49
Figure 34: Consumption of Hot Drinks by education, Denmark, 2016 50
Figure 35: Consumption of Hot Drinks by degree of urbanization, Denmark, 2016 51
Figure 36: About GlobalData 68

Companies Mentioned
- Jacobs Douwe Egberts
- BKI Foods a / s
- Nestle
- Unilever
- Jacobs Douwe Egberts
- Associated British Foods Plc
- Peter Larsen Kaffe A / S
- BKI Foods a / s
- Luigi Lavazza
- Fredsted
- Mortensen`s Kaffe Vejle A/S
- Melitta Group