Consumer Health in Hong Kong, China
Euromonitor International
October 2021

List Of Contents And Tables

CONSUMER HEALTH IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited recovery expected in 2021 led by topical analgesics
Acetaminophen remains leading active ingredient for systemic analgesics
GSK Consumer Healthcare retains convincing leadership of analgesics
PROSPECTS AND OPPORTUNITIES
Analgesics set to recover over the forecast period
Digital engagement to remain relevant
Topical analgesics offers further potential to expand
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mild recovery for cough, cold and allergy (hay fever) remedies in 2021
Herbal/traditional options hold relevant position
GSK Consumer Healthcare retains leadership due to established brands
PROSPECTS AND OPPORTUNITIES
Cough, cold and allergy (hay fever) remedies to face short- to mid-term challenges
Digital engagement to increase in relevance
A need to focus on preventive health when developing new products
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digestive remedies to record improving performance in 2021
Ongoing competition from vitamins and dietary supplements in line with the rise of the preventive mindset
Trumpet Seirogan remains leading brand within digestive remedies
PROSPECTS AND OPPORTUNITIES
Growing importance of indigestion and heartburn remedies within digestive remedies
Resumption of travel to support improving demand for motion sickness remedies and diarrhoeal remedies
Growing online presence despite limited share
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for dermatologicals set to marginally improve in 2021
Stringent hygiene routines support demand for antipruritics
Hair loss treatments gains growth momentum yet competition from non-OTC increases
PROSPECTS AND OPPORTUNITIES
Further recovery expected from 2022 as consumers spend longer outside the home
Return of tourists will support growth for certain dermatologicals
Increasing competition from beauty and personal care
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
NRT smoking cessation aids to record marginal value growth in 2021
NRT patches continues to dominate value sales due to higher than average unit price
PROSPECTS AND OPPORTUNITIES
Growing public services supporting smoking cessation offer further challenge
Uncertainty over e-vapour products remains
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increase in sleep disorders during pandemic supports demand for sleep aids in 2021
Melatonin remains popular ingredient
PROSPECTS AND OPPORTUNITIES
Sleep aids predicted to gain further momentum over forecast period
Rising number of alternative solutions that address sleep issues could hinder stronger growth
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2016-2021
Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continuous intensive use of technology supports demand for standard eye care
Increasing hygiene standards increase demand for eye care
Rohto remains leadership in eye care
PROSPECTS AND OPPORTUNITIES
Growing incidence of dry eye to support category's recovery over forecast period
Alternative solutions in terms of prevention expected to pose increasing challenge
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2016-2021
Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing outdoor activities and sports participation support demand for wound care in 2021
Alternative uses for popular wound care products
Increasing perception of specific value offered by wound care driven by innovation
PROSPECTS AND OPPORTUNITIES
Private label to further expand
Further innovation in terms of materials and format will inform product development
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2016-2021
Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Wound Care: % Value 2017-2021
Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins set to see improving demand in 2021
Vitamin C shifts in terms of perception to be regarded as essential for immunity
GSK Consumer Healthcare retains leadership of vitamins followed by Bayer
PROSPECTS AND OPPORTUNITIES
Favourable outlook for vitamins
Rising importance of beauty positioning within vitamins
E-commerce continues to gain ground
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2016-2021
Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Vitamins: % Value 2017-2021
Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for dietary supplements set to gradually improve in 2021
Uptake in probiotic supplements in 2021
Vita Green Health retains leadership of fairly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Rising prominence of dietary supplements with a beauty positioning
Anti-ageing gains traction due to its growing association with holistic wellness
Emerging trend of personalisation within dietary supplements
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2016-2021
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight management and wellbeing set to partially recover in 2021
Uptake in meal replacement and weight loss supplements
Direct sellers maintain lead within the category
PROSPECTS AND OPPORTUNITIES
Demand for supplement nutrition drinks to be supported by ageing population
E-commerce to gain further ground over forecast period
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of social restrictions leads to improving demand for sports nutrition
Optimum Nutrition retains leadership within increasingly fragmented landscape
Prevalence of lactose intolerance pushes product development of sports protein powder
PROSPECTS AND OPPORTUNITIES
Favourable outlook for sports nutrition over forecast period
Growing offering of diversifying protein types other than protein powder
E-commerce to experience further growth due to convenience and value
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2016-2021
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional products retains interest in 2021
Vita Green Health retains leadership of fragmented competitive landscape in 2021
PROSPECTS AND OPPORTUNITIES
Increasing focus on general wellbeing within herbal/traditional dietary supplements
Renewed interest in traditional Chinese medicine amongst younger generation
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal improvement for paediatric consumer health in 2021
Paediatric vitamins and dietary supplements shows resilience
Paediatric skin problems create demand for nappy (diaper) rash treatments
PROSPECTS AND OPPORTUNITIES
Stronger growth likely once travel restrictions are fully lifted
Probiotics remains important for paediatric vitamins and dietary supplements
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026