1. Executive Summary

2. Introduction
2.1 E-Commerce: An Overview
2.2 Brand E-Commerce: An Overview
2.3 Brand E-Commerce Service: An Overview

3. China Market Analysis
3.1 China Online Shopping Market: An Analysis
3.1.1 China Online Shopping Market by GMV
3.2 China Brand E-commerce Market: An Analysis
3.2.1 China Brand E-commerce Market by Penetration
3.2.2 China Brand E-commerce Market by GMV
3.3 China Brand E-commerce Service Market: An Analysis
3.3.1 Chine Brand E-commerce Service Market by GMV

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increase in Number of Smartphone Users
4.1.2 Upsurge in Purchasing Power
4.1.3 Spike in Exports/Imports through Cross Border E-Commerce
4.1.4 Ease of Online Payment
4.1.5 Reduction in Delivery Time
4.2 Challenges
4.2.1 E-commerce Companies Refraining from Outsourcing
4.2.2 Reliabilty on Telecommunication Infrastructure
4.3 Market Trends
4.3.1 Seasonal Nature of the China E-commerce Industry
4.3.2 Boom in Rural E-commerce
4.3.3 Declining GMV Concentration

5. Completive Landscape
5.1 China Brand E-Commerce Service Market Players by Share
5.2 China Brand E-commerce Service Market Players Comparison
5.3 China Brand E-commerce Service Providers on Tmall Platform

6. Company Profiles
6.1 Baozun Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 Rkylin Group
6.2.1 Business Overview
6.2.2 Business Strategy
6.3 Lily and Beauty
6.3.1 Business Overview
6.3.2 Business Strategy
6.4 Leqee Inc.
6.4.1 Business Overview
6.4.2 Business Strategy

List of Figures
Figure 1: China Online Shopping Market by GMV; 2012-2016 (US$ Billion)
Figure 2: China Online Shopping Market by GMV; 2017-2021 (US$ Billion)
Figure 3: China Brand E-commerce Market by Penetration; 2015-2021 (Percentage,%)
Figure 4: China Brand E-commerce Market by GMV; 2013-2016 (US$ Billion)
Figure 5: China Brand E-commerce Market by GMV; 2017-2021 (US$ Billion)
Figure 6: China Brand E-commerce Service Market by GMV; 2013-2016 (US$ Billion)
Figure 7: China Brand E-commerce Service Market by GMV; 2017-2021 (US$ Billion)
Figure 8: Number of Smartphone Users in China; 2015-2021 (Million)
Figure 9: China GNI Per Capita; 2012-2016 (US$)
Figure 10: China Cross Border E-commerce Export/ Import Distribution;2012-2016 (US$’000)
Figure 11: China Brand E-commerce Service Market Players by Share;2016 (Percentage,%)
Figure 12: Baozun Revenues; 2012-2016 (US$ Million)
Figure 13: Baozun Revenue by Segments; 2016 (Percentage,%)

List of Tables
Table 1: List of Services offered by E-commerce Service Providers
Table 2: China E-commerce Service Providers and Respective Brand Partners
Table 3: Number of E-commerce Service Providers on Tmall by Category