IDC PeerScape Figure

Executive Summary

Peer Insights

Practice 1: Establish One Customer Experience Leader to Drive a Single Brand Experience

Challenge

Example

Guidance

Practice 2: Develop Dynamic Customer Journey Maps

Challenge

Example

Guidance

Practice 3: Develop Integrated Campaigns Around Customer Journeys

Challenge

Example

Guidance

Practice 4: Establish a Single Customer View to Drive Timely, Relevant Engagements

Challenge

Example

Guidance

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