1. Report Scope 1

2. Executive Summary 2

3. Hong Kong in the Global and Regional Context 3
3.1. Hong Kong's share in the Global and Asia-Pacific Make-Up sectors 3
3.2. Hong Kong compared to other leading countries in Asia-Pacific 4

4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Hong Kong 5
4.2. Per capita consumption - Hong Kong compared to Asia-Pacific and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8

5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-Up 12
5.4. Market analysis: Lip Make-Up 14
5.5. Market analysis: Nail Make-Up 16

6. Distribution Analysis 17
6.1. Distribution channel share analysis: Make-Up 17
6.2. Distribution channel share analysis: Eye Make-Up 18
6.3. Distribution channel share analysis: Face Make-Up 19
6.4. Distribution channel share analysis: Lip Make-Up 20
6.5. Distribution channel share analysis: Nail Make-Up 21

7. Competitive Landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24

8. Packaging Analysis 32
8.1. Packaging share and growth analysis by package material 32
8.2. Packaging share analysis by package material 33
8.3. Packaging share and growth analysis by pack type 34
8.4. Packaging share analysis by pack type 35
8.5. Packaging share and growth analysis by closure type 36
8.6. Packaging share analysis by closure type 37
8.7. Packaging share and growth analysis by primary outer type 38
8.8. Packaging share analysis by primary outer type 39

9. Macroeconomic Analysis 40
9.1. GDP per Capita 43
9.2. Population and population growth 44
9.3. Consumer Price Index 45
9.4. Population breakdown by age 46

10. Consumergraphics 47
10.1. Consumption by Gender 47
10.2. Consumption by Age 48
10.3. Consumption by Education 49
10.4. Consumption by Degree of Urbanization 50

11. Methodology 51

12. Definitions 52

13. Appendix 55

14. About GlobalData 66

15. Disclaimer 67

16. Contact Us 68

List of Tables
Table 1: Volume share of Hong Kong in the global and Asia-Pacific Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 13
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 13
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 9: Brand Value - Make-Up sector, 2016 23
Table 10: Brand Value - the Eye Make-Up market, 2016 25
Table 11: Brand Value - the Face Make-Up market, 2016 27
Table 12: Brand Value - the Lip Make-Up market, 2016 29
Table 13: Brand Value - the Nail Make-Up market, 2016 31
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 47
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 48
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 49
Table 17: Consumption of Make-Up by degree of urbanization and markets (Million Units, 2016) 50
Table 18: Market Definitions 52
Table 19: Category Definitions 53
Table 20: Channel Definitions 54
Table 21: Market Value for Eye Make-Up - by category (HK$ Million), 2011-2021 55
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 55
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 56
Table 24: Market Value for Face Make-Up - by category (HK$ Million), 2011-2021 56
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 57
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 57
Table 27: Market Value for Lip Make-Up - by category (HK$ Million), 2011-2021 58
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 58
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 59
Table 30: Market Value for Nail Make-Up (HK$ Million), 2011-2021 59
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 60
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 60
Table 33: Make-Up Sales Distribution in Hong Kong - by Markets (HK$ Million), 2016 61
Table 34: Package Material (in Million pack units) 62
Table 35: Pack Type (in Million pack units) 62
Table 36: Closure Type (in Million pack units) 63
Table 37: Primary Outer Type (in Million pack units) 63
Table 38: Exchange Rates: (US$-HK$), 2011-2021 64
Table 39: GDP Per Capita (HK$), 2011-2016 64
Table 40: Population, 2011-2016 64
Table 41: Consumer Price Index, 2011-2016 64
Table 42: Age Profile (in Millions) , 2016 65

List of Figures
Figure 1: Hong Kong compared to the top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Hong Kong compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Hong Kong compared to the global and Asia-Pacific average, 2016 9
Figure 6: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 7: Value and volume growth analysis, Face Make-Up market, 2011-2021 12
Figure 8: Value and volume growth analysis, Lip Make-Up market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nail Make-Up market, 2011-2021 16
Figure 10: Distribution channel share, Make-Up, 2011-2016 17
Figure 11: Distribution channel share, Eye Make-Up market, 2011-2016 18
Figure 12: Distribution channel share, Face Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Lip Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Nail Make-Up market, 2011-2016 21
Figure 15: Leading brands in Hong Kong's Make-Up sector, value share, 2016 22
Figure 16: Leading brands in the Eye Make-Up market, value share, 2016 24
Figure 17: Leading brands in the Face Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Lip Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Nail Make-Up market, value share, 2016 30
Figure 20: Packaging share and growth analysis by package material, 2011-2021 32
Figure 21: Use of package material by markets (in pack units), 2016 33
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 34
Figure 23: Use of pack type by markets (in pack units), 2016 35
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 36
Figure 25: Use of closure type by markets (in pack units), 2016 37
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 38
Figure 27: Use of primary outer type by markets (in pack units), 2016 39
Figure 28: Relative comparison of countries based on PEST analysis 40
Figure 29: Hong Kong's GDP per capita, 2011-2016 43
Figure 30: Population growth in Hong Kong, 2011-2016 44
Figure 31: Consumer Price Index, Hong Kong, 2010-2016 45
Figure 32: Age Profile, Hong Kong, 2016 46
Figure 33: Consumption of Make-Up by gender, Hong Kong, 2016 47
Figure 34: Consumption of Make-Up by age, Hong Kong, 2016 48
Figure 35: Consumption of Make-Up by education, Hong Kong, 2016 49
Figure 36: About GlobalData 66

Companies Mentioned
- Shiseido Company Limited
- Amorepacific Corporation
- L`Oreal S.A
- Kose Corporation
- The Estee Lauder Companies Inc
- FANCL Corporation
- Mary Kay Inc
- Chanel S.A
- Amway Corporation
- Yves Rocher International