1. Introduction - understanding market context
Executive Summary
Alcoholic Beverages Industry Snapshot
Enablers and inhibitors of growth

2. Category and segment insight - identifying growth opportunities
Beer & Cider Volume and Value growth projections
Category Performance
Beer & Cider Types -Winners & Losers
Brand vs. Private Label Dynamics
Price Segment Dynamics
Flavor Segment Dynamics
Craft Segment Dynamics
Alcoholic Strength Segment Dynamics
Beer Emerging Trends & Opportunities
Cider Emerging Trends & opportunities
Key drivers of change within Beer & Cider

3. Company and brand insight - the competitive landscape defined
Leading Company Volume and Value Performance
Leading Beer & Cider Companies
Brand and Private Label Trends - Beer
Brand and Private Label Trends - Cider
Best in category brand performance

4. Distribution insight - attractive routes to market
Sub-channel evolution in Beer & Cider
Price point analysis

5. Product & Packaging insights - key trends and strategic issues
Product Trends and Strategic Issues
Beer Packaging Trends
Cider Packaging Trends

6. Consumer insight - who, what, when, where, and why
Key drivers influencing Beer & Cider consumption
Trend analysis
Strategic issues summary map

7. Recommendations - White spaces and innovation
opportunities across the consumer value chain
Highest growth segments
Actionable Insights

8. Market Context and Disruptors
Top global issues impacting Beer & Cider
Future disruptors across the Beverages value chain
Top stories in Austria
Macroeconomic environment

9. Appendix and Definitions

Companies Mentioned
- Carlton & United Breweries (CUB)
- Lion
- Coopers
- Asahi Premium Beverages
- Heineken Lion Australia
- Coca-Cola Amatil
- DB Breweries
- The Hills Cider Company