PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 05: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 07: MARKET SEGMENTATION BY DEPLOYMENT
• Segmentation by deployment
• Comparison by deployment
• On-premises - Market size and forecast 2017-2022
• Cloud-based - Market size and forecast 2017-2022
• Market opportunity by deployment

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• Americas - Market size and forecast 2017-2022
• EMEA - Market size and forecast 2017-2022
• APAC - Market size and forecast 2017-2022
• Key leading countries
• Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges

PART 12: MARKET TRENDS
• Increasing need for cloud-based media planning software
• Growing demand for media planning software in APAC
• Growing integration in media planning software

PART 13: VENDOR LANDSCAPE
• Overview
• Landscape disruption

PART 14: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• NextMark
• remags
• comScore

PART 15: APPENDIX
• List of abbreviations

List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global software market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global - Market size and forecast 2017-2022 ($ mn)
Exhibit 09: Global - Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2017
Exhibit 18: Market condition - Five forces 2022
Exhibit 19: Deployment - Market share 2017-2022 (%)
Exhibit 20: Comparison by deployment
Exhibit 21: On-premises - Market size and forecast 2017-2022 ($ mn)
Exhibit 22: On-premises - Year-over-year growth 2018-2022 (%)
Exhibit 23: Cloud-based - Market size and forecast 2017-2022 ($ mn)
Exhibit 24: Cloud-based - Year-over-year growth 2018-2022 (%)
Exhibit 25: Comparison of cloud-based and on-premises software
Exhibit 26: Market opportunity by deployment
Exhibit 27: Global - Market share by geography 2017-2022 (%)
Exhibit 28: Regional comparison
Exhibit 29: Americas - Market size and forecast 2017-2022 ($ mn)
Exhibit 30: Major advertising agencies in the Americas
Exhibit 31: Americas - Year-over-year growth 2018-2022 (%)
Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ mn)
Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 34: APAC - Market size and forecast 2017-2022 ($ mn)
Exhibit 35: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 36: Key leading countries
Exhibit 37: Market opportunity
Exhibit 38: Major integrations in media planning software
Exhibit 39: Vendor landscape
Exhibit 40: Landscape disruption
Exhibit 41: Vendors covered
Exhibit 42: Vendor classification
Exhibit 43: Market positioning of vendors
Exhibit 44: Vendor overview
Exhibit 45: NextMark - Organizational developments
Exhibit 46: NextMark - Key offerings
Exhibit 47: Vendor overview
Exhibit 48: remags - Organizational developments
Exhibit 49: remags - Key offerings
Exhibit 50: Vendor overview
Exhibit 51: comScore - Business segments
Exhibit 52: comScore - Organizational developments
Exhibit 53: comScore - Key offerings

Companies Mentioned
. NextMark
. Remags
. comScore.