1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 18
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 20
2.3 RESEARCH ASSUMPTIONS AND LIMITATIONS 22
2.4 LIMITATIONS 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN BUSINESS DECISION MANAGEMENT MARKET 26
4.2 BUSINESS DECISION MANAGEMENT MARKET, BY COMPONENT 27
4.3 BUSINESS DECISION MANAGEMENT MARKET, BY DEPLOYMENT TYPE 27
4.4 BUSINESS DECISION MANAGEMENT MARKET, BY FUNCTION 28
4.5 BUSINESS DECISION MANAGEMENT MARKET, BY ORGANIZATION SIZE 28
4.6 BUSINESS DECISION MANAGEMENT MARKET, TOP 3 INDUSTRIES AND REGIONS 29

5 MARKET OVERVIEW AND INDUSTRY TRENDS 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Increasing need for business agility 31
5.2.1.2 Growing need for faster operational decisions 31
5.2.1.3 Compliance with government and industry regulations 31
5.2.1.4 Accelerated RoI in organizations 31
5.2.2 RESTRAINTS 32
5.2.2.1 Resistance of the middle management to adopt business decision management software 32
5.2.3 OPPORTUNITIES 32
5.2.3.1 Big data and cloud to provide efficiency in the business decision management software 32
5.2.3.2 Increased spending on analytics 32
5.2.4 CHALLENGES 33
5.2.4.1 Managing cultural changes 33
5.3 BUSINESS DECISION MANAGEMENT MARKET: USE CASES 33
5.3.1 USE CASE #1 33
5.3.2 USE CASE #2 34
5.3.3 USE CASE #3 34

6 BUSINESS DECISION MANAGEMENT MARKET, BY COMPONENT 35
6.1 INTRODUCTION 36
6.2 SOFTWARE 36
6.3 SERVICES 37
6.3.1 DEPLOYMENT AND INTEGRATION 38
6.3.2 SUPPORT AND MAINTENANCE 39
6.3.3 CONSULTING 39

7 BUSINESS DECISION MANAGEMENT MARKET, BY FUNCTION 41
7.1 INTRODUCTION 42
7.2 COLLECTION MANAGEMENT 43
7.3 CUSTOMER EXPERIENCE MANAGEMENT 43
7.4 FRAUD DETECTION MANAGEMENT 44
7.5 PRICING OPTIMIZATION 45
7.6 CREDIT RISK MANAGEMENT 45
7.7 OTHERS 46

8 BUSINESS DECISION MANAGEMENT MARKET, BY DEPLOYMENT TYPE 48
8.1 INTRODUCTION 49
8.2 CLOUD 50
8.3 ON-PREMISES 50

9 BUSINESS DECISION MANAGEMENT MARKET, BY ORGANIZATION SIZE 52
9.1 INTRODUCTION 53
9.2 LARGE ENTERPRISES 54
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 54

10 BUSINESS DECISION MANAGEMENT MARKET, BY INDUSTRY 56
10.1 INTRODUCTION 57
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 58
10.3 RETAIL AND CONSUMER GOODS 59
10.4 TELECOM AND IT 59
10.5 HEALTHCARE AND LIFE SCIENCES 60
10.6 MANUFACTURING 61
10.7 GOVERNMENT 61
10.8 TRANSPORTATION AND LOGISTICS 62
10.9 ENERGY AND UTILITIES 63
10.10 OTHERS 63

11 BUSINESS DECISION MANAGEMENT MARKET, BY REGION 65
11.1 INTRODUCTION 66
11.2 NORTH AMERICA 68
11.3 EUROPE 72
11.4 ASIA PACIFIC 76
11.5 MIDDLE EAST AND AFRICA 80
11.6 LATIN AMERICA 83

12 COMPETITIVE LANDSCAPE 86
12.1 OVERVIEW 86
12.2 MARKET RANKING 87
12.3 COMPETITIVE SCENARIO 87
12.3.1 NEW PRODUCT AND SERVICE LAUNCHES/PRODUCT UPGRADATIONS 88
12.3.2 BUSINESS EXPANSIONS 89
12.3.3 ACQUISITIONS 91
12.3.4 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 92

13 COMPANY PROFILES 95
(Business Overview, products/Services offered, Recent Developments, SWOT Analysis, Partner Network and MnM View)*
13.1 IBM 95
13.2 FICO 98
13.3 SAS 101
13.4 ORACLE 104
13.5 PEGASYSTEMS 107
13.6 TIBCO SOFTWARE 111
13.7 SAPIENS INTERNATIONAL CORPORATION 113
13.8 EXPERIAN 116
13.9 EQUIFAX 119
13.10 ACTICO 122
13.11 KEY INNOVATORS 124
13.11.1 PARMENIDES 124
13.11.2 SPARKLING LOGIC 124
13.11.3 DECISION MANAGEMENT SOLUTIONS 124
13.11.4 OPENRULES 125
*Details on Business Overview, products/Services offered, Recent Developments, SWOT Analysis, Partner Network and MnM View might not be captured in case of unlisted companies.

14 APPENDIX 126
14.1 KEY INDUSTRY INSIGHTS 126
14.2 DISCUSSION GUIDE 127
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 132
14.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 134
14.5 AVAILABLE CUSTOMIZATIONS 135
14.6 RELATED REPORTS 135
14.1 AUTHOR DETAILS 136

LIST OF TABLES
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE 16
TABLE 2 BUSINESS DECISION MANAGEMENT MARKET SIZE AND GROWTH RATE, 2015–2022 (USD MILLION, Y-O-Y%) 24
TABLE 3 BUSINESS DECISION MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 36
TABLE 4 SOFTWARE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 37
TABLE 5 SERVICES: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 38
TABLE 6 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 38
TABLE 7 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 39
TABLE 8 CONSULTING MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 40
TABLE 9 BUSINESS DECISION MANAGEMENT MARKET SIZE, BY FUNCTION, 2015–2022 (USD MILLION) 42
TABLE 10 COLLECTION MANAGEMENT: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 43
TABLE 11 CUSTOMER EXPERIENCE MANAGEMENT: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 44
TABLE 12 FRAUD DETECTION MANAGEMENT: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 44
TABLE 13 PRICING OPTIMIZATION: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 45
TABLE 14 CREDIT RISK MANAGEMENT: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 46
TABLE 15 OTHERS: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 46
TABLE 16 BUSINESS DECISION MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 49
TABLE 17 CLOUD: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 50
TABLE 18 ON-PREMISES: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 51
TABLE 19 BUSINESS DECISION MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 53
TABLE 20 LARGE ENTERPRISES: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 54
TABLE 21 SMALL AND MEDIUM-SIZED ENTERPRISES: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 55
TABLE 22 BUSINESS DECISION MANAGEMENT MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 57
TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 58
TABLE 24 RETAIL AND CONSUMER GOODS: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 59
TABLE 25 TELECOM AND IT: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 26 HEALTHCARE AND LIFE SCIENCES: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 27 MANUFACTURING: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 61
TABLE 28 GOVERNMENT: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 29 TRANSPORTATION AND LOGISTICS: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 30 ENERGY AND UTILITIES: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 63
TABLE 31 OTHERS: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 64
TABLE 32 BUSINESS DECISION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 67
TABLE 33 NORTH AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 69
TABLE 34 NORTH AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 70
TABLE 35 NORTH AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY FUNCTION, 2015–2022 (USD MILLION) 70
TABLE 36 NORTH AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 71
TABLE 37 NORTH AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 71
TABLE 38 NORTH AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 72
TABLE 39 EUROPE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 72
TABLE 40 EUROPE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 73
TABLE 41 EUROPE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY FUNCTION, 2015–2022 (USD MILLION) 73
TABLE 42 EUROPE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 74
TABLE 43 EUROPE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 74
TABLE 44 EUROPE: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 75
TABLE 45 ASIA PACIFIC: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 77
TABLE 46 ASIA PACIFIC: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 77
TABLE 47 ASIA PACIFIC: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY FUNCTION, 2015–2022 (USD MILLION) 78
TABLE 48 ASIA PACIFIC: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 78
TABLE 49 ASIA PACIFIC: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 78
TABLE 50 ASIA PACIFIC: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 79
TABLE 51 MIDDLE EAST AND AFRICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 80
TABLE 52 MIDDLE EAST AND AFRICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 80
TABLE 53 MIDDLE EAST AND AFRICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY FUNCTION, 2015–2022 (USD MILLION) 81
TABLE 54 MIDDLE EAST AND AFRICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 81
TABLE 55 MIDDLE EAST AND AFRICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 81
TABLE 56 MIDDLE EAST AND AFRICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 82
TABLE 57 LATIN AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 83
TABLE 58 LATIN AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 83
TABLE 59 LATIN AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY FUNCTION, 2015–2022 (USD MILLION) 84
TABLE 60 LATIN AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 84
TABLE 61 LATIN AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 84
TABLE 62 LATIN AMERICA: BUSINESS DECISION MANAGEMENT MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 85
TABLE 63 MARKET RANKING FOR THE BUSINESS DECISION MANAGEMENT MARKET, 2017 87
TABLE 64 NEW PRODUCT AND SERVICE LAUNCHES/PRODUCT UPGRADATIONS, 2015–2017 88
TABLE 65 BUSINESS EXPANSIONS, 2015–2017 89
TABLE 66 ACQUISITIONS, 2015–2018 91
TABLE 67 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS, 2015–2018 92

LIST OF FIGURES
FIGURE 1 BUSINESS DECISION MANAGEMENT MARKET: MARKET SEGMENTATION 15
FIGURE 2 BUSINESS DECISION MANAGEMENT MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 18
FIGURE 4 DATA TRIANGULATION 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 BUSINESS DECISION MANAGEMENT MARKET: ASSUMPTIONS 22
FIGURE 8 TOP 3 SEGMENTS IN THE BUSINESS DECISION MANAGEMENT MARKET IN 2017 24
FIGURE 9 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST SHARE IN THE BUSINESS DECISION MANAGEMENT MARKET IN 2017 25
FIGURE 10 MAXIMIZED OPERATIONAL EFFICIENCY AND SECURITY FACTORS ARE EXPECTED TO DRIVE THE GROWTH OF THE BUSINESS DECISION MANAGEMENT MARKET 26
FIGURE 11 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 27
FIGURE 12 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 27
FIGURE 13 CUSTOMER EXPERIENCE MANAGEMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 28
FIGURE 14 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 28
FIGURE 15 BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY AND NORTH AMERICAN REGION ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2017 29
FIGURE 16 BUSINESS DECISION MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 30
FIGURE 17 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 36
FIGURE 18 CONSULTING SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 37
FIGURE 19 CUSTOMER EXPERIENCE MANAGEMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 20 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 49
FIGURE 21 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 53
FIGURE 22 RETAIL AND CONSUMER GOODS INDUSTRY IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 23 REGIONAL SNAPSHOT 66
FIGURE 24 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
FIGURE 25 NORTH AMERICA: MARKET SNAPSHOT 69
FIGURE 26 ASIA PACIFIC: MARKET SNAPSHOT 76
FIGURE 27 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE BUSINESS DECISION MANAGEMENT MARKET, 2015–2018 86
FIGURE 28 MARKET EVALUATION FRAMEWORK 87
FIGURE 29 IBM: COMPANY SNAPSHOT 95
FIGURE 30 IBM: SWOT ANALYSIS 97
FIGURE 31 FICO: COMPANY SNAPSHOT 98
FIGURE 32 FICO: SWOT ANALYSIS 100
FIGURE 33 SAS: COMPANY SNAPSHOT 101
FIGURE 34 SAS: SWOT ANALYSIS 103
FIGURE 35 ORACLE: COMPANY SNAPSHOT 104
FIGURE 36 ORACLE: SWOT ANALYSIS 106
FIGURE 37 PEGASYSTEMS: COMPANY SNAPSHOT 107
FIGURE 38 PEGASYSTEMS: SWOT ANALYSIS 109
FIGURE 39 SAPIENS INTERNATIONAL CORPORATION: COMPANY SNAPSHOT 113
FIGURE 40 EXPERIAN: COMPANY SNAPSHOT 116
FIGURE 41 EQUIFAX: COMPANY SNAPSHOT 119