1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Retail Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by Price Range
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis
4.1 Five forces summary
Exhibit 18: Five forces analysis - Comparison between2021 and 2026
4.2 Bargaining power of buyers
Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 21: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 22: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 23: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Retail Channel
5.1 Market segments
Exhibit 25: Chart on Retail Channel - Market share 2021-2026 (%)
Exhibit 26: Data Table on Retail Channel - Market share 2021-2026 (%)
5.2 Comparison by Retail Channel
Exhibit 27: Chart on Comparison by Retail Channel
Exhibit 28: Data Table on Comparison by Retail Channel
5.3 Offline - Market size and forecast 2021-2026
Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)
5.4 Online - Market size and forecast 2021-2026
Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Retail Channel
Exhibit 37: Market opportunity by Retail Channel ($ million)

6 Market Segmentation by Price Range
6.1 Market segments
Exhibit 38: Chart on Price Range - Market share 2021-2026 (%)
Exhibit 39: Data Table on Price Range - Market share 2021-2026 (%)
6.2 Comparison by Price Range
Exhibit 40: Chart on Comparison by Price Range
Exhibit 41: Data Table on Comparison by Price Range
6.3 Less than $100 - Market size and forecast 2021-2026
Exhibit 42: Chart on Less than $100 - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on Less than $100 - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on Less than $100 - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on Less than $100 - Year-over-year growth 2021-2026 (%)
6.4 More than $100 - Market size and forecast 2021-2026
Exhibit 46: Chart on More than $100 - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on More than $100 - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on More than $100 - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on More than $100 - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Price Range
Exhibit 50: Market opportunity by Price Range ($ million)

7 Customer Landscape
7.1 Customer landscape overview
Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape
8.1 Geographic segmentation
Exhibit 52: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 53: Data Table on Market share By Geographical Landscape 2021-2026 (%)
8.2 Geographic comparison
Exhibit 54: Chart on Geographic comparison
Exhibit 55: Data Table on Geographic comparison
8.3 North America - Market size and forecast 2021-2026
Exhibit 56: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 58: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 59: Data Table on North America - Year-over-year growth 2021-2026 (%)
8.4 Europe - Market size and forecast 2021-2026
Exhibit 60: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 61: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 62: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 63: Data Table on Europe - Year-over-year growth 2021-2026 (%)
8.5 APAC - Market size and forecast 2021-2026
Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)
8.6 South America - Market size and forecast 2021-2026
Exhibit 68: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 69: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 70: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 71: Data Table on South America - Year-over-year growth 2021-2026 (%)
8.7 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
8.8 US - Market size and forecast 2021-2026
Exhibit 76: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 77: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 78: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 79: Data Table on US - Year-over-year growth 2021-2026 (%)
8.9 UK - Market size and forecast 2021-2026
Exhibit 80: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 81: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 82: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 83: Data Table on UK - Year-over-year growth 2021-2026 (%)
8.10 Canada - Market size and forecast 2021-2026
Exhibit 84: Chart on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 85: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 86: Chart on Canada - Year-over-year growth 2021-2026 (%)
Exhibit 87: Data Table on Canada - Year-over-year growth 2021-2026 (%)
8.11 China - Market size and forecast 2021-2026
Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)
8.12 Germany - Market size and forecast 2021-2026
Exhibit 92: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 93: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 94: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 95: Data Table on Germany - Year-over-year growth 2021-2026 (%)
8.13 Market opportunity By Geographical Landscape
Exhibit 96: Market opportunity By Geographical Landscape ($ million)

9 Drivers, Challenges, and Trends
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Exhibit 97: Impact of drivers and challenges in 2021 and 2026
9.4 Market trends

10 Vendor Landscape
10.1 Overview
10.2 Vendor landscape
Exhibit 98: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Exhibit 99: Overview on factors of disruption
10.4 Industry risks
Exhibit 100: Impact of key risks on business

11 Vendor Analysis
11.1 Vendors covered
Exhibit 101: Vendors covered
11.2 Market positioning of vendors
Exhibit 102: Matrix on vendor position and classification
11.3 Actofit Wearables
Exhibit 103: Actofit Wearables - Overview
Exhibit 104: Actofit Wearables - Product / Service
Exhibit 105: Actofit Wearables - Key offerings
11.4 Fitbit Inc.
Exhibit 106: Fitbit Inc. - Overview
Exhibit 107: Fitbit Inc. - Business segments
Exhibit 108: Fitbit Inc. - Key offerings
Exhibit 109: Fitbit Inc. - Segment focus
11.5 FKA Distributing Co. LLC
Exhibit 110: FKA Distributing Co. LLC - Overview
Exhibit 111: FKA Distributing Co. LLC - Product / Service
Exhibit 112: FKA Distributing Co. LLC - Key offerings
11.6 Garmin Ltd.
Exhibit 113: Garmin Ltd. - Overview
Exhibit 114: Garmin Ltd. - Business segments
Exhibit 115: Garmin Ltd. - Key offerings
Exhibit 116: Garmin Ltd. - Segment focus
11.7 Huawei Investment and Holding Co. Ltd.
Exhibit 117: Huawei Investment and Holding Co. Ltd. - Overview
Exhibit 118: Huawei Investment and Holding Co. Ltd. - Business segments
Exhibit 119: Huawei Investment and Holding Co. Ltd. - Key offerings
Exhibit 120: Huawei Investment and Holding Co. Ltd. - Segment focus
11.8 iHealth Labs Inc.
Exhibit 121: iHealth Labs Inc. - Overview
Exhibit 122: iHealth Labs Inc. - Product / Service
Exhibit 123: iHealth Labs Inc. - Key offerings
11.9 Nokia Corp.
Exhibit 124: Nokia Corp. - Overview
Exhibit 125: Nokia Corp. - Business segments
Exhibit 126: Nokia Corp. - Key offerings
Exhibit 127: Nokia Corp. - Segment focus
11.10 Under Armour Inc.
Exhibit 128: Under Armour Inc. - Overview
Exhibit 129: Under Armour Inc. - Business segments
Exhibit 130: Under Armour Inc. - Key offerings
Exhibit 131: Under Armour Inc. - Segment focus
11.11 Wahoo Fitness LLC
Exhibit 132: Wahoo Fitness LLC - Overview
Exhibit 133: Wahoo Fitness LLC - Product / Service
Exhibit 134: Wahoo Fitness LLC - Key offerings
11.12 Xiaomi Corp.
Exhibit 135: Xiaomi Corp. - Overview
Exhibit 136: Xiaomi Corp. - Business segments
Exhibit 137: Xiaomi Corp. - Key news
Exhibit 138: Xiaomi Corp. - Key offerings
Exhibit 139: Xiaomi Corp. - Segment focus

12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Exhibit 140: Inclusions checklist
Exhibit 141: Exclusions checklist
12.3 Currency conversion rates for US$
Exhibit 142: Currency conversion rates for US$
12.4 Research methodology
Exhibit 143: Research methodology
Exhibit 144: Validation techniques employed for market sizing
Exhibit 145: Information sources
12.5 List of abbreviations
Exhibit 146: List of abbreviations

Exhibits
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Retail Channel
Exhibits6: Executive Summary - Chart on Market Segmentation by Price Range
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibits15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibits16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits18: Five forces analysis - Comparison between2021 and 2026
Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits21: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits22: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits23: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits24: Chart on Market condition - Five forces 2021 and 2026
Exhibits25: Chart on Retail Channel - Market share 2021-2026 (%)
Exhibits26: Data Table on Retail Channel - Market share 2021-2026 (%)
Exhibits27: Chart on Comparison by Retail Channel
Exhibits28: Data Table on Comparison by Retail Channel
Exhibits29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibits30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibits31: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibits32: Data Table on Offline - Year-over-year growth 2021-2026 (%)
Exhibits33: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibits34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibits35: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibits36: Data Table on Online - Year-over-year growth 2021-2026 (%)
Exhibits37: Market opportunity by Retail Channel ($ million)
Exhibits38: Chart on Price Range - Market share 2021-2026 (%)
Exhibits39: Data Table on Price Range - Market share 2021-2026 (%)
Exhibits40: Chart on Comparison by Price Range
Exhibits41: Data Table on Comparison by Price Range
Exhibits42: Chart on Less than $100 - Market size and forecast 2021-2026 ($ million)
Exhibits43: Data Table on Less than $100 - Market size and forecast 2021-2026 ($ million)
Exhibits44: Chart on Less than $100 - Year-over-year growth 2021-2026 (%)
Exhibits45: Data Table on Less than $100 - Year-over-year growth 2021-2026 (%)
Exhibits46: Chart on More than $100 - Market size and forecast 2021-2026 ($ million)
Exhibits47: Data Table on More than $100 - Market size and forecast 2021-2026 ($ million)
Exhibits48: Chart on More than $100 - Year-over-year growth 2021-2026 (%)
Exhibits49: Data Table on More than $100 - Year-over-year growth 2021-2026 (%)
Exhibits50: Market opportunity by Price Range ($ million)
Exhibits51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits52: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits53: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits54: Chart on Geographic comparison
Exhibits55: Data Table on Geographic comparison
Exhibits56: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibits57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibits58: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibits59: Data Table on North America - Year-over-year growth 2021-2026 (%)
Exhibits60: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits61: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits62: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibits63: Data Table on Europe - Year-over-year growth 2021-2026 (%)
Exhibits64: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibits65: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibits66: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibits67: Data Table on APAC - Year-over-year growth 2021-2026 (%)
Exhibits68: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibits69: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibits70: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibits71: Data Table on South America - Year-over-year growth 2021-2026 (%)
Exhibits72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibits73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibits74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits76: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibits77: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibits78: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibits79: Data Table on US - Year-over-year growth 2021-2026 (%)
Exhibits80: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibits81: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibits82: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibits83: Data Table on UK - Year-over-year growth 2021-2026 (%)
Exhibits84: Chart on Canada - Market size and forecast 2021-2026 ($ million)
Exhibits85: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
Exhibits86: Chart on Canada - Year-over-year growth 2021-2026 (%)
Exhibits87: Data Table on Canada - Year-over-year growth 2021-2026 (%)
Exhibits88: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibits89: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibits90: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibits91: Data Table on China - Year-over-year growth 2021-2026 (%)
Exhibits92: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibits93: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibits94: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibits95: Data Table on Germany - Year-over-year growth 2021-2026 (%)
Exhibits96: Market opportunity By Geographical Landscape ($ million)
Exhibits97: Impact of drivers and challenges in 2021 and 2026
Exhibits98: Overview on Criticality of inputs and Factors of differentiation
Exhibits99: Overview on factors of disruption
Exhibits100: Impact of key risks on business
Exhibits101: Vendors covered
Exhibits102: Matrix on vendor position and classification
Exhibits103: Actofit Wearables - Overview
Exhibits104: Actofit Wearables - Product / Service
Exhibits105: Actofit Wearables - Key offerings
Exhibits106: Fitbit Inc. - Overview
Exhibits107: Fitbit Inc. - Business segments
Exhibits108: Fitbit Inc. - Key offerings
Exhibits109: Fitbit Inc. - Segment focus
Exhibits110: FKA Distributing Co. LLC - Overview
Exhibits111: FKA Distributing Co. LLC - Product / Service
Exhibits112: FKA Distributing Co. LLC - Key offerings
Exhibits113: Garmin Ltd. - Overview
Exhibits114: Garmin Ltd. - Business segments
Exhibits115: Garmin Ltd. - Key offerings
Exhibits116: Garmin Ltd. - Segment focus
Exhibits117: Huawei Investment and Holding Co. Ltd. - Overview
Exhibits118: Huawei Investment and Holding Co. Ltd. - Business segments
Exhibits119: Huawei Investment and Holding Co. Ltd. - Key offerings
Exhibits120: Huawei Investment and Holding Co. Ltd. - Segment focus
Exhibits121: iHealth Labs Inc. - Overview
Exhibits122: iHealth Labs Inc. - Product / Service
Exhibits123: iHealth Labs Inc. - Key offerings
Exhibits124: Nokia Corp. - Overview
Exhibits125: Nokia Corp. - Business segments
Exhibits126: Nokia Corp. - Key offerings
Exhibits127: Nokia Corp. - Segment focus
Exhibits128: Under Armour Inc. - Overview
Exhibits129: Under Armour Inc. - Business segments
Exhibits130: Under Armour Inc. - Key offerings
Exhibits131: Under Armour Inc. - Segment focus
Exhibits132: Wahoo Fitness LLC - Overview
Exhibits133: Wahoo Fitness LLC - Product / Service
Exhibits134: Wahoo Fitness LLC - Key offerings
Exhibits135: Xiaomi Corp. - Overview
Exhibits136: Xiaomi Corp. - Business segments
Exhibits137: Xiaomi Corp. - Key news
Exhibits138: Xiaomi Corp. - Key offerings
Exhibits139: Xiaomi Corp. - Segment focus
Exhibits140: Inclusions checklist
Exhibits141: Exclusions checklist
Exhibits142: Currency conversion rates for US$
Exhibits143: Research methodology
Exhibits144: Validation techniques employed for market sizing
Exhibits145: Information sources
Exhibits146: List of abbreviations

Companies Mentioned
. Actofit Wearables
. Fitbit Inc.
. FKA Distributing Co. LLC
. Garmin Ltd.
. Huawei Investment and Holding Co. Ltd.
. iHealth Labs Inc.
. Koogeek Inc.
. Nokia Corp.
. Polar Electro Oy
. Qardio Inc.
. Tanita Corp.
. Under Armour Inc.
. Wahoo Fitness LLC
. Xiaomi Corp.