Mass Beauty and Personal Care in China
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Domestic players helping to build trust and loyalty in mass beauty and personal care in 2019
Mass hair care stagnates in 2019 as consumers switch to premium options
L'Oréal on the rise thanks to investment in popular influencers and celebrities
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
E-commerce a key driver of growth in beauty and personal care in 2019
Competitive landscape intensifies as domestic players make significant inroads
A young and engaged audience offers strong potential for the future of beauty and personal care in China
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources