Hair Care in South Korea
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HAIR CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 spurs increase in demand for hair care as consumers avoid salons
COVID-19 drives distribution shift as e-commerce sales boom
Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction
RECOVERY AND OPPORTUNITIES
Customers continue to seek at-home salon treatments, but will eventually return to salons
Standard shampoos continues to diversify as vegan products emerge
Sustainability to become a key theme in hair care
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources